Linda Keairns

Experience

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  DIMAC Direct

  Jan 1995 - Jan 1996

  Account Executive

  Directed projects, maintained client communications, and generated new business. Managed direct marketing projects including estimating, scheduling, preparing departmental instructions, and tracking progress to ensure the quality and timely completion of each project.

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  Decisive Technology (acquired by MessageMedia; 1999)

  Jan 1996 - Jan 1998

  Marketing Programs Manager

  Responsible for managing all aspects of trade-show participation, sales collateral development, product packaging design and production, and contributing to development of corporate messaging, press releases, advertising, and Website content.

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  GoAhead Software (acquired by Oracle; 2011)

  Jan 1998 - Jan 2001

  Marketing Communications Manager

  Responsible for corporate communications including event management, product packaging development and production, collateral design, development, and printing, and speaking engagements.

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  Mrs. Clark's Foods

  Jan 2002 - Jan 2011

  Senior Account and Marketing Manager

  Primary contact for 10 named national brand accounts. Responsible for managing account projects and production forecasts, and tracking and reconciling client inventory and production usage reports. Generated sales reporting and forecasts for management review. Managed corporate communications, sponsorships and events.

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  AP/M PERMAFORM (acquired by Waterline Renewal Technologies, WRT, 2019)

  Jun 2012 - Nov 2019

  Marketing Manager

  Responsible for writing and editing case studies and articles, securing and supporting speaking engagments, conceptualizing and developing digital and print advertising campaigns, trade-show management, conceptualizing and developing sales collateral and videos, lead generation and management, bid and project tracking, corporate messaging, press releases, webinars, and website content management.Increased speaking engagements by 55% from 2012 to 2019.Increased sponsored e-blast distributions by 90% from 2012 to 2019.Increased lead capture by 78% from 2012 to 2019.Reduced website hosting cost by 60%.Contributed to overall sales increase of 42% from 2012 to 2019.Increased LinkedIn impressions and engagement rate by 94% in 2019.Increased Facebook post reach by 69% in 2019.Increased Twitter followers and impressions by 95% and engagement rate by 94% in 2019. Show less

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  ConShield Technologies (acquired by Waterline Renewal Technologies, WRT, 2019)

  Jun 2012 - Nov 2019

  Marketing Manager
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  Mrs. Clarks Foods

  Apr 2020 - now

  Account Manager

  Primary contact for national brand and private label accounts. Responsible for managing account projects and production forecasts, and tracking and reconciling client inventory and production usage reports. Generate sales reporting and forecasts for management review.