Mikaela Herrala

Experience

• 

  IKEA

  May 2004 - May 2005

  Part-time customer service employee

  Customer service both internal and external at the customer service department.

• 

  Lainapeite

  Jun 2005 - Aug 2005

  Summer trainee at the customer service department

  Customer service, handling rental contracts and invoice inputting and tracking.

• 

  Clas Ohlson

  Sept 2005 - Feb 2006

  Part-time sales assistant

  Part-time sales person in the company store in Sello, Espoo.

• 

  Viasat Finland

  Jan 2006 - Jan 2007

  Part-time Marketing and Communications Assistant

  Marketing and communication tasks, including both internal and external marketing and communication. Updating, checking and translating new marketing material and website information. Helping with setting up campaigns and promotional events.

• 

  Rettig Group Oy Ab

  May 2007 - Dec 2010

  Associate business controller

  Finance responsible for the sales units in Estonia, Latvia, Romania, Russia and China as well as headquarter contact person and member of the board of the sales units. Taking care of the group sales reporting and internal pricing as well as member of the R&D board. Working with the brand finance manager with brand and sales related issues.

• 

  UniSport-liikuntakeskukset

  May 2010 - Dec 2021

  Fitness instructor

  Les Mills Body Pump and Body Combat, spinning, stretching and other fitness classes

• 

  Liikuttaja Activation Oy

  Oct 2010 - Oct 2011

  Partner, sales and marketing

  Sales and marketing of the wellbeing start-up organizations services, including developing new innovative ways of communicating and marketing as well as developing the corporate wellbeing concept. Making new customer contacts, developing existing once and consulting in wellbeing projects at customer organizations.

• 

  Evli Bank Plc

  Oct 2011 - Apr 2022

  Head of the marketing, communications and IR team, with the responsibility of planning, developing and leading these operations in line with Evli’s strategy. Planning, implementing and developing internal and external communications and investor relations. Ensuring that correct and adequate information is made available to all interested parties simultaneously, regularly and consistently through different channels. Marketing and communications planning, implementation and development, including internal communications, event and sponsorship planning and organizing as well as website and social media development and planning.

  • Head of Marketing, Communications and IR

    Jan 2020 - Apr 2022

  • IR and Communications Manager

    Sept 2015 - Jan 2020

  • Communications Specialist

    Oct 2011 - Sept 2015
• 

  Evli

  Apr 2022 - now

  Head of Marketing, Communications and IR

  Head of the marketing, communications and IR team, with the responsibility of planning, developing and leading these operations in line with Evli’s strategy.