Rana Pawha

Experience

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  Radio City India

  Jan 2006 - Sept 2006

  Executive - Retail Sales

  Handling some premium accounts and contributing to the organizational goals by giving high performance in sales and aligning with the strategies of the organizationInvolved in selling various On-Air Properties, Activations and Amplifications to fulfill the advertising requirements of key clientsSuccessful in achieving AOP targets and acquired key accounts and business- Bharti Airtel; Reliance Infocom, Zipouch, Ebony & Woodland

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  Reliance Retail

  Sept 2006 - Jul 2009

  Category Manager – Mumbai - National Merchandising Team

  National Merchandising Team in Non - Food FMCG for Personal Care productsLiaised with vendors like Hindustan Lever, Proctor & Gamble, Colgate, Dabur for promotional offers & launched new products like Nivea for Men in the men’s grooming category Devised the MBQ (Maximum Base quantity) for personal care products and implementing the planogram in stores as per standard SOPLaunched new products like Nivea for Men in the men’s grooming category Promo planning and analysis with the Merchandising, Planning and Operations TeamPlanned the marketing calendar with the help of product inputs basis seasonal products and regional festivals Contributed to the development of SOP for the merchandising team which was rolled out at a Pan India level Show less

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  Bharti Retail Limited (Easyday)

  Jul 2009 - Jun 2014

  Managed 100 EASY DAY stores & consistently delivered AOP targets for the stores across Delhi NCR, Haryana, UP, Punjab, Madhya Pradesh and ChattisgarhResponsible for New Store launches with coordination from project and merchandising team & Driving innovation in BTL Marketing like Housewife and RWA activations Responsible for Visual Merchandising and printing marketing campaigns (look books from digital / offset printers)Liaised with merchants for featuring products with higher margins in leaflets and print adsAccountable for generating Other income by selling spaces to non –competition brandsNegotiated with vendor partners like Lintas and Madisson for media buying and planningAchieved Annual Operation Plan targets for Easyday stores across 100 Easyday stores for both compact hyper and small format resulting in an increase in NOB (number of bills) by 36 % in Delhi stores Show less

  • Market Manager ( Marketing) - North & Central India

    Apr 2011 - Jun 2014

  • District Marketing Manager – Delhi NCR

    Jul 2009 - Apr 2011
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  Arvind Fashions Limited

  Jun 2014 - Nov 2016

  Regional Manager- Marketing : North & East India -

  Responsible for achieving AOP (Annual Operation Plan) targets in terms of driving sales and transactions for the Heritage Brands of Arvind – Arrow, Izod and HanesLead & manage marketing activations in the three channels of EBO (Exclusive Business Outlets), MBO (Multi brand outlets) and KA (Key Accounts) Instrumental in launching 32 exclusive Arrow stores across the country with 120 % target achievement in stores like Connaught place Delhi, Sector 17 Chandigarh, Banjara Hills Hyderabad, Lulu Mall Cochin, Skyzone Mall Lower Parel Mumbai and Salt Lake KolkattaDirectly involved in planning and executing ATL (Above the line) and BTL (Below the Line) marketing activation while planning Season launches like Spring Summer and Autumn Winter campaign & planning the marketing calendar for the year with inputs from the Regional teamsEffective Vendor Management skills like media buying and planning with vendors like Lowe Lintas, Maxis and Denave India Pvt LtdExhibited innovation in marketing by introducing Radio and Cinema as a medium to advertise; exclusive tieup with PVR and INOX; Big FM and FeverWorked closely with key malls across India in getting the right SOH (Space on Hire) to increase share of eyeballDrove innovation in Outdoor media campaigns and brought down costs considerably Leveraged Facebook effectively for Season launches by reaching out to the maximum Target audience and increasing the number of impressions; thereby engaging with consumers Actively involved in driving the Loyal customers of Arrow through the Aristocracy program to visit stores to experience a wow moment of truth Show less

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  Firefox Bikes

  Nov 2016 - Aug 2018

  Marketing Head

  Responsible for achieving AOP (Annual Operation Plan) targets in terms of driving sales and transactions for Firefox BicyclesFormulate and design the brand strategy for Firefox along with new product launches and distribution brands of FirefoxInstrumental in conceptualizing the positioning of the brand as “Everyday Adventure” Formulating the Annual Marketing Calendar with strong campaigns like Spread the love rides and strategizing and implementing the right media mix to reach out to the target segment of the fitness enthusiasts of young urban adults; complete understanding of regional geographies while designing the calendar keeping in mind the Indian consumer behaviourManaging marketing budgets as per the Annual Operation Plan and sales data analysis for better Return on Investment; Responsible for managing a team of three people Brand, BTL activation/Visual merchandising and Customer care managerAccountable for new product launches within the various segments of Firefox Bikes right from conceptualizing the idea and go to market plansResponsible for managing the marketing interventions for International distribution brands like Finishline, Super B, Tern, Saris and licensee brands like Swiss MilitaryEffective Vendor Management skills like media buying and planning with agencies like Pulp Strategy, Fanatics, Denave India and Dvio Show less

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  Footprints Preschool and Daycare

  Aug 2018 - Feb 2021

  Vice President Marketing

  Conceptualised the Brand Strategy & Devised the new positioning of the Brand “Your Parenting Partner”Released brand films and videos to showcase the essence of Footprints & drive home the message of Footprints as a true parenting partner with a vision for effectively enhancing early brain development while providing an “At Home” like culture thereby ensuring an all -round ecosystem of support and growth for Parents & ChildrenAccountable for generating online leads for new Franchise partners across various geographies and devising the right media mix. Responsible for Launching new centres across various geographies in India after analysis of the complete catchment to ensure optimum footfalls; Devise strategies for various PR Campaigns & targeted visibility in both online & offline media. Campaigns & Highlights @ Footprints : Formulated the strategy of Early Brain Development for the premium preschool and daycare brand with the help of highly researched US Based Highscope Curriculum. Recently tied up with TedEx Gurgaon as the parenting partner as a cosponsor; Successfully Generated franchise and admission leads for the brand and delivered a conversion improvement by 10% Successfully Launched the first K12 School, Pragyanam in Gurgaon for children aspiring to understand the “No Limit Curriculum; Instrumental in driving thought leadership by devising the vision of being the parenting partner for nurturing and educating the children to be free and express who they are and, in the process, transforming child developmentLaunched 34 new centres of Footprints in various markets; Created impactful brand video ads with over 5 lakh views and high engagement on various online channelsSecured Media coverage in leading news editions like Indian express parenting, Gurgaon times and India today & designed & implemented Impactful campaigns like #Start Early initiated via successful Influencer marketing Show less

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  Ipsaa

  Mar 2021 - now

  Head of Marketing & Operations

  Conceptualized the Brand Strategy and Communication plan for Ipsaa Daycare and Ipsaa Global SchoolResponsible for Lead Generation and Admissions for the preschool and daycare brandLaunched media campaigns for increased footfalls in the centres Implemented the Digital media strategy with the right media mix Brand Management and Reaching out to the right target audience with video marketing and PR Instrumental in setting up the key milestones for launching Ipsaa Global School Drove admissions for the online platforms for Elearning and virtual learning through Social media marketing Responsible for generating leads for Corporate Tie-ups Successfully launched the Residential Learning Program and drove admissions Driving the Parent Relationship Team for admissions in centresInstrumental in streamlining the CRM tool for the brandProviding valuable inputs through Data Analytic tools to increase traffic on our websiteSecured Media coverage in the leading news editions like Money Control for promoting representation of women in leadership boardrooms Show less