Jack Meeker

Experience

• 

  Heavenly Gourmet Popcorn

  May 2014 - Dec 2016

  Sales Associate

  • Fulfilled retail and corporate orders by popping, bagging, labeling, and selling store popcorn. Cultivated a positive customer experience to encourage sales• Handled busy hours with flexibility, working with the team to cater to each customer need• Washed and organized kitchen and retail storefront in order to maintain store cleanliness

• 

  North Point Community Church

  Aug 2015 - May 2016

  Church Intern

  • Assisted with planning and logistics for weekly services, preparing and organizing worship and small group spaces• Prepared materials and refreshments for weekly services

• 

  Bible Training Centre for Pastors

  May 2017 - Aug 2018

  Ministry Intern

  • Edited translated course curricula in Portuguese, French, and Romanian, providing clear and consistent formatting. Developed system for completing edits on hundreds of pages in a short time frame• Supported supervisor with cataloging ministry files in order to organize the logistics of the ministry• Position held Summer 2017, Winter 2017, and Summer 2018

• 

  Ruby Tuesday

  Jun 2017 - Aug 2017

  Server

  • Served customers by facilitating their food and drink orders to enhance their dining experience, thinking on my feet to solve their problems• Worked as a team player, collaborating with line cooks, other servers, bartenders, and floor managers to keep orders moving smoothly• Handled customer complaints and challenges, remaining calm and focused in stressful and difficult situations

• 

  Wheaton College

  Aug 2018 - May 2020

  • Assisted Chinese professor with textbook design and editing using Adobe InDesign, effectively incorporating cultural perspectives into the project• Reviewed 75 weekly class assignments and managed the gradebooks for 3 classes• Assisted Theology professor in institutional data gathering in order to find trends and plan for upcoming semesters • Resolved roommate conflicts and tension, maintaining fairness and honest objectivity through the process• Facilitated hospitality through programming events and managed floor adherence to college policies• Cultivated a supportive relationship with 14 undergraduate men to create belongingness

  • Teaching Assistant (TA)

    Aug 2018 - May 2020

  • Resident Assistant (RA)

    Aug 2018 - May 2019
• 

  Humanitarian Disaster Institute

  Aug 2019 - Aug 2020

  Blog Manager

  • Managed Dr. Jamie Aten’s Psychology Today blog and the Humanitarian Disaster Institute’s Reopeningthechurch.com blog by coordinating interviews, editing content, and writing posts• Developed relationships with outside partners, companies, and individuals to cultivate unique material, assuming responsibility for consistently creating new content• Assisted with research and resource development for academic publications and data collection

• 

  Logical Position

  Aug 2020 - Dec 2021

  SEO Content Writer II

  • Write unique and high-quality content for placement on client and third-party websites• Promoted from Writer I within 6 months, responsible for supervising 8 Writer I’s work product and approving ideas• Research client industries, influencers, and partners to assist in creating content that incorporates SEO strategies

• 

  Dayforce

  Jan 2022 - Apr 2024

  • Managed international SEO strategy for the Ceridian blog, managed optimization of new and old content to meet SEO goals, educated colleagues on SEO strategies and best practices, and led SEO development and planning meetings.• Conducted localized keyword research for ungated content, assessed technical SEO performance for blog pages, conducted competitive SEO research, and advised leadership on SEO for rebrand, blog migration, and new website projects.• Managed back-end CMS blog updates during new website migration and rebrand projects.• Managed Content Team editorial calendar, optimized on-page and off-page blog SEO, and supported SEO across departments.• Wrote short- and long-form, B2B thought leadership and company news content to drive blog traffic, promote brand awareness, and influence target personas.• Analyzed, interpreted, and reported on SEO metrics and created content strategies to boost traffic and support lead generation. Show less

  • Content Marketing Manager

    Dec 2023 - Apr 2024

  • Content Marketing Specialist

    Jan 2022 - Dec 2023
• 

  Healthee

  Apr 2024 - now

  • Lead the newly formed Content Team, managing two team members and establishing a collaborative structure to drive strategy across all content channels. Oversee tasks and projects, mentor team members, and ensure alignment with organizational goals while fostering professional growth.• Scale content operations and expand capabilities, increasing content output while maintaining consistency across channels. Drive growth in video content, incorporate expert insights in the healthcare and benefits space, and experiment with new initiatives, particularly on social media, to engage and inform ICPs effectively.• Collaborate on the development and implementation of go-to-market strategies, playing a key role in identifying opportunities for content growth and aligning initiatives with revenue-driving objectives. Support the integration of Content into Sales and Marketing strategies to enhance visibility and achieve measurable results.• Lead project management and optimize organizational processes by building custom GPTs utilized across departments to enhance efficiency in content creation and analysis. Optimize the Marketing team’s use of monday.com with improved board structures and workflows and design a comprehensive content management system tailored to multi-channel needs.• Collaborate cross-functionally to support key departments, including Sales and Client Services, by creating high-impact sales enablement materials such as one-pagers, pitch decks, and thought leadership presentations. Ensure alignment across teams to amplify messaging and drive business objectives through strategic content investments. Show less • Developed and managed SEO strategies that drove 200% YoY growth in organic keyword rankings, aligned seasonal search-focused content with our sales cycle, and supported the launch of six new product pages and a redesigned homepage through strategic copywriting and optimization.• Spearheaded content development initiatives, including monthly newsletters, press releases, blogs, event-based email campaigns, and social media posts, driving measurable results such as an 83% increase in LinkedIn engagement, 24% follower growth, and a 30% rise in engaged sessions on key webpages. Notably supported Healthee’s rebrand in September 2024 with multichannel content and narrative building.• Developed high-performing ad copy for search ads, display ads, and LinkedIn campaigns, including document and single-image formats, supporting paid strategies that aligned with Healthee’s marketing goals and enhanced campaign creativity and cohesion.• Analyzed multi-channel content performance using GA4, Semrush, HubSpot, and social media data to identify trends and optimize channel-specific strategies. Conducted A/B testing to segment audiences and refine messaging, enhanced SEO visibility by supporting the strategic optimization of top-performing content, and implemented monthly evaluations of social media strategies to drive engagement and amplify high-performing themes.• Drove content as a strategic business function by leading the narrative development and editing of RFPs/RFIs and supporting organization-wide go-to-market efforts. Provided detailed responses on product capabilities, customer experiences, and data security, ensuring cohesive, compelling proposals tailored to prospective client needs. Show less

  • Content Marketing Team Manager

    Dec 2024 - now

  • Content Marketing Manager

    Apr 2024 - Dec 2024