Deepak Anandkumar

Experience

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  Theorem

  Jul 2012 - Jul 2014

  Client service analyst (Dgital Advertising Trafficker)

  Traffic campaigns using DoubleClick DART for Publishers (DFP) and internally built tools that automate the trafficking process.Traffic campaigns using DoubleClick DART for Managers (DCM) and internally built tools that automate the initial trafficking process at the advertiser level.Traffic campaigns using Velti Media and Mgage and internally built tools that automate the trafficking process in Smart phones.Ensure to provide errors free service.Create the process documentations for every on boarding process which I handle and update the same when needed.Perform routine QA on the campaigns which are Live.Direct Client Interaction. Through Calls (scheduled Calls once in a week).Team management and weekly/monthly Utilization Report.Proactively seek new online advertising knowledge, keep current with interactive media trends.Manage all implementation aspects of designated display advertising campaigns through efficient use of business systems (client and order setup).Ensure quality and data integrity by enforcing standard policies and procedures, and ensuring financial and regulatory compliance. Show less

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  Asentech LLC

  Jul 2014 - Apr 2015

  Campaign Manager AD- Operations

  Traffic campaigns using Double Click for Publishers (DFP)& Adtech.IqTraffic Video campaigns using Live RailPulling reports in XFP as per the requirement of sales & onshore people.Point of contact for team with regards to their queries.Responsible for queue management, sending the initial responses to all the cases & assigning those cases to team.Handling the team in absence of my supervisors on floor.Managing the Campaign Trafficked and advising the onshore team about Optimisation of the Ad to serve beetler to reach the desired Goal of end clients Show less

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  IOPEX Technologies

  Apr 2015 - Jul 2015

  Subject Matter Expert - AdOperations

  Quality Assurance for the AD check for the SSP Rubicon ProjectQuality Assurance for the AD Verification for the SSP Rubicon ProjectQuality Assurance for the AD Classification for the SSP Rubicon ProjectPoint of contact for team with regards to their queries regarding the AD review Operations.Educating the Resource on Basic operations of how digital and online media marketing worksWorking on Shift allocation for the resource and marinating the needed FT”S and buffers resource to smooth handling of processWorking with the development team for the implementation of new ideas for the in-house tool (i-Media Desk) for the SSP Rubicon Project which helped in AD review operations. Show less

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  Freelancing

  Jul 2015 - Dec 2016

  Freelance Digital marketing Speacilist
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  Toplepak Technologies Pvt Ltd

  Aug 2015 - Feb 2016

  Founder & Head of Operations
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  Annalect India

  Dec 2015 - Feb 2022

  • Lead - Media Operations

    Apr 2019 - Feb 2022

  • Senior Analyst - Media Operations

    Dec 2015 - Apr 2019
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  Paragon Digital Services

  Feb 2022 - now

  • Manager - Direct Display

    Apr 2023 - now

  • Associate Manager - Direct Display

    Feb 2022 - Mar 2023