Gretchen Da Silva

Experience

• 

  Central Washington University

  Sept 2015 - Sept 2019

  Logo designer Graphic Designer for all College of Arts and Humanities related events and promotional material. I rebranded the college and have created many graphics for their website and social media. I have also done separate projects for the departments of the college. Assist students with any lab related issues, maintain equipment, open and close labs at appropriate times.

  • Department of World Languages

    Jun 2018 - Sept 2019

  • Graphic Design Intern

    Jun 2017 - Jun 2018

  • Computer Lab Assistant

    Sept 2015 - Jun 2018
• 

  Ellensburg Canyon Winery

  Jun 2018 - Sept 2018

  Farmers market Tasting Associate
• 

  The UPS Store 2112

  Jan 2019 - Aug 2019

  Graphic Designer

  In charge of all design projects and print jobs in the store. Large client base built in six-month period with high customer loyalty. Created in-house designs for promotion of new UPS Store logo products. Took projects from initial sketch to final print and delivered product to customer.

• 

  Power Products Unlimited, Inc.

  Aug 2019 - Apr 2021

  Marketing Director and Lead Graphic Designer

  Creative Direction over All Paid Media: Led the creative direction for all paid media campaigns, ensuring alignment with brand guidelines and strategic objectives. Collaborated with internal teams and external partners to develop innovative and impactful advertising strategies.Website Design and Campaign Management: Oversaw website design and optimization efforts to enhance user experience and drive conversions. Managed campaign planning, execution, and optimization across various digital channels, including website, social media, and email.Email Marketing: Developed and executed email marketing campaigns to engage customers, drive traffic, and promote products and services. Monitored performance metrics and analyzed data to optimize email marketing strategies and maximize ROI.Vendor Relations: Cultivated and maintained relationships with vendors and suppliers to ensure timely delivery of products and services. Negotiated contracts and agreements to secure favorable terms and pricing for the company.Podcast Development and Sponsorship Promotion: Led the development and production of podcasts, including content creation, guest coordination, and promotion. Identified and secured sponsorship opportunities to support podcast initiatives and enhance brand visibility.Creative Direction over Video and Photo Shoots: Provided creative direction for video and photo shoots to produce high-quality visual content for marketing campaigns. Collaborated with production teams to ensure alignment with brand aesthetics and messaging.During my tenure, I successfully implemented innovative marketing strategies that resulted in increased brand awareness, engagement, and customer loyalty. Additionally, my graphic design expertise played a crucial role in maintaining a consistent and visually appealing brand identity across all marketing channels. Show less

• 

  PNW Equine Network

  Sept 2020 - now

  Business Owner

  Embracing the Pacific Northwest Equine Network Community! 🐴 I'm Gretchen, the founder of the the Pacific Northwest Equine Network which recognizes the need for authentic connections in our equestrian community. With a surge of dedicated service providers and equestrians arriving in our region, I envisioned a platform fostering learning, sharing, and connections. Our mission is to create an inclusive resource, enriching the horse world experience for everyone. Join us in forging meaningful connections and unlocking the full potential of the equestrian realm! Show less

• 

  JPC Equestrian

  Apr 2021 - Jul 2022

  Marketing Manager

  Experience Highlights:▪️ Crafting Cohesive Brand Identities: As the driving force behind breeches.com's B2C website and brand strategy, I led initiatives to enhance design, photography, and content, resulting in a unified brand identity that resonates with our target audience.▪️ Social Media: Managing a portfolio of seven social media accounts, I orchestrated engaging campaigns and oversaw the efforts of a talented team, driving brand awareness and fostering community engagement.▪️ Creative Direction: From concept to execution, I spearheaded creative direction across all paid media channels, ensuring our campaigns captivated audiences and drove results.▪️ Email Marketing: Orchestrating impactful email marketing campaigns, I leveraged data-driven insights to deliver personalized messaging and drive customer engagement and conversion.▪️ Brand Strategist: Developing brand strategies for renowned house brands such as Equine Couture, Lettia, Henri de Rivel, AWST International, and TuffRider, I elevated brand positioning and amplified market presence.▪️ Innovative B2B Marketing: Strategically marketing JPC Equestrian's B2B products through targeted email promotions and optimizing website experiences, I accelerated sales and cultivated lasting partnerships.Skills Snapshot:Marketing AnalyticsMulti-Channel MarketingLeadership & Team ManagementGraphic Design & Visual BrandingData-Driven InsightsStrategic Marketing PlanningInterpersonal CommunicationProject ManagementE-commerce OptimizationCustomer Relationship Management (CRM)CRM Software ExpertiseCustomer Engagement StrategiesPersuasive CopywritingIf you're seeking a forward-thinking marketing leader with a passion for equestrianism and a proven track record of driving brand success, let's connect! Show less

• 

  Auven Equestrian

  Feb 2023 - Mar 2024

  Marketing Manager

  As Marketing Manager, I optimize Shopify for a stunning online store and craft engaging email marketing campaigns. Founder Lee Farino's passion for horses comes alive to bring fashionable, functional, and affordable equestrian products to the industry.

• 

  Kensington Protective Products, Inc.

  Mar 2023 - now

  Social Media and Email Marketing Manager

  Revolutionizing Equestrian Marketing through Comprehensive StrategiesAs the Social Media and Email Marketing Manager at Kensington Productive Products, I orchestrate dynamic campaigns tailored to resonate with equestrian enthusiasts worldwide. My role extends beyond conventional marketing; it involves crafting immersive brand experiences that deeply connect with our audience.Key Highlights:Email Campaign Specialist: From ideation to execution, I specialize in crafting and scheduling campaigns that showcase Kensington's offerings while telling a compelling story to our equestrian community.Influencer Collaboration Expert: Recognizing the impact of influencers, I forge strategic partnerships to expand our reach and foster genuine connections with fellow equestrian enthusiasts.Social Media Management: Managing both B2B and B2C social media accounts, I ensure cohesive brand messaging across platforms, driving engagement and loyalty.Paid Campaign Strategist: Leveraging targeted paid campaigns, I maximize visibility and conversions, further amplifying Kensington's presence in the equestrian market. Show less

• 

  NVA Equine

  Apr 2024 - now

  Marketing Specialist

  Providing NVA Equine Clinics with a variety of Marketing Services.