Maria Shemetova

Experience

• 

  Advertising Agency Prostor

  May 2011 - Jan 2012

  Junior PPC Specialist

  - Manage PPC campaigns for SMB. Russian markets- Launch campaigns in Google.Adwords, Yandex.Direct- Analyze campaigns with Google.Analytics, Yandex.Metrika

• 

  Megagroup.ru

  Feb 2012 - Jun 2015

  PPC Specialist, Team Lead

  - Manage PPC campaigns for SMB. Russian markets. - Launch campaigns in Google.Adwords, Yandex.Direct, Yandex.Market- Analyze campaigns with Google.Analytics, Yandex.Metrika- Communication with customers, work with documents

• 

  Semrush

  Jun 2015 - Mar 2018

  Senior PPC Specialist

  - Launch campaigns on Google (Search, GDN, Remarketing), Facebook, Linkedin, DoubleClick, Bing Ads etc. (keyword research, ad text creation, competitors research, analytics). Europe, US markets- Experiments with: ad formats, audiences, LP- Setting up automated rules for bidding- Setting up goals, audiences in Google.Analytics- Create SQL queries, and visualize data with Tableau to analyze PPC campaigns- Upload cost data to Google.Analytics- LP A/B testing- Working on remarketing complex structure, based on user journey and buyer persona- Campaign optimization for CPA, CPC, CTR, CR, ROI, Revenue, etc- Using Google Tag Manager for content substitution Show less

• 

  Amaiz

  Mar 2018 - May 2019

  Senior PPC Specialist

  - Launch campaigns on Google (Search, GDN, Remarketing), Facebook, Linkedin, etc. (keyword research, ad text creation, competitors research, analytics). Europe, US markets- Experiments with: ad formats, audiences, LP- Setting up goals, audiences in Google.Analytics- Visualize data with Tableau to analyze PPC campaigns- Upload cost data to Google.Analytics- LP A/B testing- Campaign optimization for CPA, CPC, CTR, CR, ROI, Revenue, etc

• 

  JetBrains

  May 2019 - now

  Digital Marketing Specialist

  - Work directly with appropriate personnel to understand project concept, objectives and approach of marketing projects;- Work collaboratively with the marketing team during all stages of projects to provide recommendations to improve performance and KPIs;- Run and optimize advertising campaigns on Google Ads, YouTube, Bing, Yandex.Direct and other platforms.- Develop and deploy analytics reports and dashboards to analyze and provide recommendations to improve performance and KPIs;- Research and recommend marketing opportunities;- Suggest strategies and methods for improvement;- Negotiate advertising options with website and network owners, including vendors (e.g. Google)- Design, execute and interpret A/B and multivariate testing of marketing creatives and webpages; deploy marketing and advertising tracking methods using Google Tag Manager.- Track and report progress using appropriate tools such as JetBrains YouTrack;- Support team excellence by documenting processes and preparing guidelines for internal use;- Create and optimize existing SQL queries for marketing needs. Show less