Celine Ronce

Experience

• 

  Festival Interceltique de Lorient

  Mar 2006 - Aug 2006

  Production Coordinator / Event Organiser / Australian delegation Referee

  • Production Coordinator• Event manager• Artists Logistic (artists contracts, travels, booking, on-site referee...)• Australian delegation key contact (Australian embassy meeting, travel, artists referee, Australian village coordinator)

• 

  Dura Automotive Systems LLC

  Aug 2006 - Sept 2015

  DURA Automotive Systems is the world’s largest independent designer and manufacturer of automotive control systems, engineered assemblies, door modules and integrated glass systems for the automotive industry. DURA generated sales of 1.75 billion dollars in 2014 – 12 000 employees.I handled European public relations and promotional functions including the development and implementation of shows, techshows, advertisements, brochures and press releases regarding products, services, or events that enhanced the company’s image and reputation.I participated to the preparation, creation, procurement and distribution of all automotive advertising and promotional materials, including all literature, written and graphic.I planned, initiated and directed market research activities that determined trends and identified industry needs, to optimize product and facilities planning and develop targeted markets which, in turn, facilitated the development of annual and long range business plans.Key responsibilities:• Elaborating Marketing plan, trends, strategy• Collecting KPIs, sales indicators, analysis, database management• Managing Worldwide Shows and Events (Europe, USA, Asia)• Redacting communication material Conception Show less DURA Automotive Systems is the world’s largest independent designer and manufacturer of automotive control systems, engineered assemblies, door modules and integrated glass systems for the automotive industry. DURA generated sales of 1.75 billion dollars in 2014 – 12 000 employees.I handled European public relations and promotional functions including the development and implementation of shows, techshows, advertisements, brochures and press releases regarding products, services, or events that enhanced the company’s image and reputation.I participated to the preparation, creation, procurement and distribution of all automotive advertising and promotional materials, including all literature, written and graphic.I planned, initiated and directed market research activities that determined trends and identified industry needs, to optimize product and facilities planning and develop targeted markets which, in turn, facilitated the development of annual and long range business plans.Key responsibilities: • Elaborating Marketing plan, trends, strategy• Collecting KPIs, sales indicators, analysis, database management• Managing Worldwide Shows and Events (Europe, USA, Asia)• Redacting communication material Conception Show less

  • Marketing and communications Manager - Europe

    Jan 2011 - Sept 2015

  • Marketing and Communications Specialist

    Aug 2008 - Dec 2010

  • Marketing Analyst

    Aug 2006 - Aug 2008
• 

  Osez Marketing

  Mar 2016 - Apr 2017

  Digital Marketing Consultant

  Digital Marketing | Website Design | Brand Strategy

• 

  Globe Software

  Apr 2016 - Mar 2018

  Global Marketing and Communications Manager

  Reporting to the CEO, I am in charge of the planning, development and implementation of the global marketing and communication strategies for Atlas/Globe Software. • Collaborate with company leaders, Global teammates, and other stakeholders on key projects• The planning, development, and implementation of annual marketing plans and strategic using the Inbound Marketing Strategy• Develop relevant strategies and processes that drive customer engagement and retention• Grow new leads, including marketing qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)• Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).• Optimize our marketing automation and lead nurturing processes through email, content, and social channels• Measure the success and Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.• Educate our customer base about our products and their benefits through customer newsletters, customer-focused content, social media monitoring, and more.• Identifying customer service and sales training needs and organizing ongoing training to build wider organizational customer engagement competence• Manage Events, Webinars and corporate partnership programs• The development and maintenance of the Atlas / Globe Software brand and online identity• Lead all design and copywriting.• Managing of Graphic Designer. Show less

• 

  Essentielle & So naturelle

  Mar 2018 - Jun 2021

  Founder and Director

  Owner

• 

  Insightsoftware

  Mar 2018 - Mar 2019

  Global Marketing Manager (Atlas)

  insightsoftware acquired Globe Software. insightsoftware is the global leader in ERP and EPM reporting solutions. I am was planning & executing digital marketing campaigns and demand generation in cooperation with BDR and sales for Atlas B2B Software. I was driving campaigns, creating interactive content and videos, hosting webinars, copywriting and editing educational content. * Creating a Digital & content marketing plan including the launch of a blog, customer stories videos, social media and user groups, * Developing and implementing all digital campaigns, content and events to promote the brand, the products and acquire new leads resulting, ,* Building campaign oriented content,* Driving customer growth & retention with educational content, webcasts & videos, * Monitoring campaigns activities, A/B testing and reporting, * Continually refined our process to enhance customers retention and adoption of our new product releases. Results: Lead: +10% lead acquisition monthly in 2017Revenue: +10% revenue growth in 2017 / +11% revenue increase in 2018 rtising. Show less

• 

  Risk Management Technologies

  Jul 2019 - Jun 2020

  Marketing and Communications Manager

  * Researching core demographic markets, internal customer, creating sales personas,* Rebranding for brand unity and modernity incl. value proposition,* Developing and defining a multi-channel marketing strategy focused on digital,* Defining smart goals, KPIs and reporting,* SEO - Optimising website structure and copy, CTA, landing pages to drive organic traffic, and proposing website redesign (structure),* Suggesting social media positioning and launched LinkedIn page, * Implementing content strategy, incl.educational, case studies and testimonials,* Managing tradeshows all over australia. Results (2019 vs 2018): SEO: +112% keywords in top 3 in 3 monthsWebsite: +24% traffic / +31% from organic search / +40% contact us form filled / +60% newsletter sign-upsLinkedIn: +3250% impressions / +336% page viewsEmailing Campaigns: 30% open rate / 10% click rate Show less

• 

  INX Software

  Sept 2020 - Oct 2022

  • Head of marketing

    May 2021 - Oct 2022

  • Product Marketing Manager

    Sept 2020 - May 2021
• 

  Civica Asia Pacific

  Oct 2022 - now

  • Business Partner Marketing APAC

    May 2024 - now

  • Senior Marketing Manager

    Nov 2023 - May 2024

  • Marketing Manager Local Government & Social Housing ANZ

    Oct 2022 - Nov 2023