Aydin Bababayov

Experience

• 

  Noah's Ark Hotel

  Dec 2007 - Aug 2008

  Receptionist

  Job responsibilities• Reservations • Check in/out• Dealing with various guests’ requirements

• 

  Crown Hotel, Baku

  Apr 2009 - Jul 2009

  Receptionist

  Job responsibilities• Reservations • Check in/out• Dealing with various guests’ requirements

• 

  Parabank JSC

  Aug 2011 - Dec 2014

  Credit Specialist

  Job responsibilities• Retail. Attracting the clients via direct marketing• Accepting of loan orders (mortgage/car/SME/MSME/credit limits/credit line loans)• Performing financial analysis of corporations and individuals (Balance sheet/ Income statement/Cash Flow)• Risk Assessment • Preparation of required documentation for credit committee (Memorandum which included financial analysis results and risk assessment)• Introduction of loan case to credit committee • Opening of loan accounts• Preparing contracts for loan issue• Registration of collaterals• Providing clients with all types reference letters related to their loans and financial stability• Controlling of loan portfolio• Dealing with problem loans• Preparing of lawsuits • Accepting of loan repayments• Preparing daily/monthly/quarterly/semi annual/annual reports for executives Show less

• 

  Bank Technique OJSC

  Jan 2015 - Jul 2015

  Senior Credit Specialist

  Job responsibilities• Preparation of required documentation for credit committee • Opening of loan accounts• Preparing contracts for loan issue• Registration of collaterals• Controlling of loan portfolio• Dealing with problem loans• Accepting of loan repayments

• 

  International Bank of Azerbaijan

  Aug 2015 - May 2017

  Senior Specialist

  Job responsibilities• Opening of current/card/saving accounts• Preparing contracts for current/card/saving accounts• Performing local and foreign funds transfers based on clients’ requirements. • Ordering of plastic cards • Preparation of required documentation for credit committee • Setting credit limits on plastic cards• Controlling of credit limit portfolio• Controlling of deposit portfolio• Providing clients with all types of reference letters (tax agencies, embassy and etc.)• Providing clients with safe boxes • Controlling of safe box portfolio• Negotiations with VIP clients• Providing of detailed information for clients if any issues with account appear • Providing additional services for VIP clientele. Show less

• 

  JTI (Japan Tobacco International)

  Jul 2017 - Jun 2019

  Trade Marketing Assistant

  Led yearly Census kick off followed by analyzes of collected dataProvided recommendations on POSM distribution and budget allocation based on Census dataImproved monthly reporting on ACB & POSM availabilityControlled POSM availability & status in fieldsControlled budget spending on retail activities

• 

  Carlsberg Group

  Jun 2019 - now

  Led the process of grey market estimation with following review of market sizing & segmentation for more accurate forecasting and trend analyzesDirected the packaging renovation project aimed to strengthen company’s position in the marketCreated 3-year plan for portfolio health improvement & 3-year strategy plan for innovations & renovationsLeading the innovation process improvement plan by implementing project management principles & techniquesResearching & studying new liquid & packaging solutions for further local implementation for portfolio profitabilityManaging the cross-functional team of 10 memebers in development of new launches for 2024 (4 big projects)Successful launches of Tuborg Gold & Garage HardcoreManagement of Tuborg & S&R Garage brands.Created & updated go-to-market plans for both brands in 3 months.Mentoring employees and creating development plans Show less Led the process of market sizing, segmentation, forecasting & trend analyzes by gathering internal & external data with following systematical analyzes & reporting to ExCom membersTailored competitive & pricing analyzes resulting in effective price increase strategiesFacilitated Innovation Board MeetingsStrengthened product portfolio by creating exit, improvement & replacement plans for low performing SKU via thorough portfolio profitability analyzesManaged new product development process in accordance with stage-gate processManaged diverse project teams including specialists from production, procurement, planning, legal, sales & marketing unitsSuccessfully launches of innovations with Baltika 7 & 9 PET, Baltika 12, Baltika #0 Lime, Kuler Lime, Xirdalan Dark & MultipacksManaged innovations beyond core business with Flash Up & Somersby launches.Performed consumer research for new launches & existing portfolio with following implementation to improvement to Go-To-Market strategiesImproved existing research strategy by implementing up to date tools, methodologies & best practicesLed preparation to Commercial Reviews with HQ and budgeting & cost reduction processes Show less Implemented 360-degree marketing support for Carlsberg and Kronenbourg 1664 Blanc brands.Developed specific support platforms for each brand in accordance with Brand PositioningUplifted Carlsberg brand awareness by 16 p.p. within 2 yearsLed Carlsberg localization project by managing work streams consisted of production, procurement, planning & sales specialistsImproved monthly budget control & reporting Involved in volume forecasting & trend analyzes for each brandCreated sound, efficient and brand specific digital communication plans for all brands in company's portfolioAccounted for Media Strategy development, & implementation of Connection Planning methodInterim project manager for all NPD projects in period of 2020-2021 Show less

  • R&D and Brand Manager

    Jan 2023 - now

  • Research and Innovation Manager

    Jan 2021 - Jan 2023

  • Brand Specialist

    Jun 2019 - Jan 2021