Ainoa Matanza, RGD

Experience

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  Seneca College Media Department

  Sept 2005 - Jul 2006

  Graphic Designer

  Collaborated with the Media Department working on projects involving internal deliverables for Seneca College. Designed student handbooks, printed marketing materials, stationery, etc.

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  Freelancer

  Jan 2006 - Jan 2009

  Graphic Designer

  Worked independently with a variety of clients taking the lead in branding projects, website design, print materials, etc.

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  Rossignol Design

  Apr 2006 - Jun 2006

  Graphic Design Intern
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  INk. Graphic Design Services Corp.

  Sept 2009 - Sept 2011

  Graphic Designer

  Worked as a Graphic Designer for Ink GDS, collaborated with the Creative Director in a large variety of projects with clients belonging to an extensive range of industries.

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  Papellerie

  Jan 2015 - Dec 2015

  Web and Production Designer

  As a Website Designer for Papellerie, I was responsible of defining the experience and implementing the client's brand for small-medium sized businesses as well as personal wedding websites.My responsibilities:• Determine the platforms and tools to be used to develop the projects• Design the experience for the user• Communicate with the client to understand the needs of the business and explain the most effective solutions and benefits these offer• Implement their brand with cohesiveness and consistency Show less

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  Elite Digital

  Jun 2017 - Oct 2021

  Art Director

  As an Art Director for Elite Digital, I work independently and in partnership with the Creative Director, leading and directing a creative team. I am responsible for the conceptual development and execution of creative and strategic solutions. Responsibilities include:• Communicate with clients to develop an artistic approach and style• Determine how best to represent a concept visually• Develop the overall look or style of a publication, an advertising campaign, website or any other project• Review and approve designs, artwork, photography, and graphics developed by other staff members• Coordinate strategy and collaboration with other departments and external resources Show less

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  Bounteous

  Oct 2021 - May 2024

  Senior Designer

  In my collaborations with clients in the financial and energy sectors, I specialize incrafting data-driven and innovative marketing materials. The goal is not only tocapture audience attention but also to foster rapport with the brand andsuccessfully meet our objectives. My involvement extends to website design,encompassing audits and recommendations. I establish comprehensive plans toachieve desired results, focusing on creating a user experience that not onlycaptivates the audience but also effectively communicates and guides themtoward a stronger relationship with the brand.Beyond design, I play a key role in developing processes and systems aimed atenhancing team consistency and efficiency. Leveraging the latest technologies andtools, my approach is geared towards driving optimal results and ensuring astreamlined workflow. Show less

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  OLIVER Agency

  May 2024 - now

  UI Designer