
Alex CK GOH
Sales Executive - Events

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About me
Innovative Startup Founder | Visionary Creator with a Purpose | Passionate About Meaningful Gifting
Education

Imperial College Business School
2020 - 2021Certificate Business Analytics - From Data to DecisionOff Campus Study - Imperial Business Analytics: From Data to Decisions

The Manchester Metropolitan University
2009 - 2010Hospitality & Events Management Meeting and Event Planning, Hotel ManagementDouble Degree Program with IMI International Management Institute, SwitzerlandBachelor of Arts (Hons) Hotel and Events Management

IMI International Management Institute Switzerland
2009 - 2010Hospitality & Events Management Meeting and Event Planning, Hotel ManagementActivities and Societies: Ebikon Judo Club Bachelor of Arts (Hons) Hotel and Events Management
Experience

InterContinental Kuala Lumpur
Oct 2010 - Jul 2012Sales Executive - Events• Port folio inclusive of Japanese Corporate Company, Travel Agent/Wholesale, Association and Chinese Wedding Events.• To prepare proposal and contract base on accurate information collected from client.• Liaising with event booker or organizer to gather information in order to provide advices, high quality service and floor plans to clients for a successful event. • To issue Banquet Event Order before the events and to ensure all information are being hand down to operation department accurately.• On site arrangement and technical run-down during events date to ensure proper hand over to operation team.• To ensure all pro-forma invoices are being issue with correct information and all payments are being collected on specific time frame.• Issuance of appreciation letter to client after the event and to follow up on client’s comments to ensure continuous service quality improvement. • To collect of market intelligent via sales calls/ sales blitz. Bid for new business leads and convert into revenue in lieu with hotel’s budget and forecast. Show less

Crowne Plaza Changi Airport
Jul 2012 - Sept 2013Business Development Executive• Port folio covering negotiation of rates with Local Accounts and Global Accounts.• To response to Global Account’s request for proposal and to ensure all information are up to date before submitting for bidding. • To qualify new accounts as a prospect client and to ensure all request for corporate rate contracts are being address accordingly before due date. • To visit client on daily basis in order to gather the very first hand feedback from travelers. • To manage accounts production using specific accounts management tools.• To bid for business meeting groups and to accord package base on specific requirement and convert into revenue in lieu with hotel’s budget and forecast.• To prepare proposal and contract base on accurate information collected from client.• To coordinate with internal team member for pre to post groups arrival to ensure all expectations and requirements are being arranged and fulfilled.• To collect of market intelligent and to support on hotel daily forecast. • To ensure all pro-forma invoices are being issue with correct information and all payments are being collected on specific time frame. Show less

Pullman Kuala Lumpur Bangsar
Oct 2013 - Aug 2014Sales Manager - Events• Opening team for Pullman Kuala Lumpur Bangsar.• Arranging of action plans in establishing market and providing competitive edge for new hotel.• Port folio covering hunting of business leads, negotiation of rates with corporate client, conversion of business leads and planning of events• To qualify new accounts as a prospect client and to ensure all request for corporate rate contracts are being address accordingly before due date. • To visit client on daily basis in order to gather the very first hand feedback from travelers and events organizers. • To manage accounts production using specific accounts management tools.• To bid for business meeting groups and to accord package base on specific requirement and convert into revenue in lieu with hotel’s budget and forecast.• To prepare proposal and contract base on accurate information collected from client.• To prepare Banquet Event Order in details to ensure all information are being passed down to operation team.• To coordinate with internal team member for pre to post groups arrival/ events to ensure all expectations and requirements are being arranged and fulfilled.• To collect of market intelligent and to support on hotel daily forecast. • To ensure all pro-forma invoices are being issue with correct information and all payments are being collected on specific time frame. Show less

The Royale Chulan Damansara Hotel
Sept 2014 - Oct 2016Senior Sales Manager• Part of the hotel new sales team. Work closely with the team and direct them with new action plans• Assisting the Director of Sales to arrange and assign the new area of sales coverage base on new action plan for the sales team• Review on sales target and plans with the sales team and report directly to the Director of Sales• Work closely with Operation Team (ie: Front Office, Housekeeping etc) in establishing a new communication structure. • Having close contact with business partners and clients by visiting them on, weekly or monthly basis to maintain the business network. • Working closely with the primary business partner of the hotel and optimizing the revenue from each client. • Implementing new promotion plans that benefits both business partners and hotel.• Arrange sales reports and presentation to present to the Director of Sales, General Manager, Group Sales Office on monthly basis. • Working closely with the Revenue Manager in maintaining the edge of the hotel in the market place. Show less

Classic Coffee & Beverages
Oct 2016 - Dec 2016Key Account Manager
Marriott International
Jan 2017 - Aug 2017Senior Sales ManagerMalaysia National Sales Team

The Westin Kuala Lumpur
Sept 2017 - May 2018Corporate Sales Division (internal transfer from Marriott Malaysia National Sales Team) Corporate Sales Division
Assistant Director Of Sales
Jan 2018 - May 2018Senior Sales Manager
Sept 2017 - Dec 2017

EQ Kuala Lumpur
Sept 2018 - Feb 2021Assistant Director Of SalesSpearheading and co-leading a newly set-up Corporate Sales Team for a hotel located in the heart of Kuala Lumpur city centre.

Give Gifting by GTP, a Gift Experience Consulting company.
Feb 2021 - Jun 2024Co-FounderGive Gifting by GTP: A start-up company focusing on creating new experience through gift sourcing services combining with eco-sustainable foot steps. Putting both together, it becomes a passion fuels by purpose. #Givefromheart#adronedthroughgifting

HappieToken Gift Voucher
May 2024 - nowFounderThe thinker of All Things for HappieToken - Startup| Gifting Through Technology| Sustainable Environment Through Gifting| Utilizing Transaction Data to Forecast Market Spending Behavior And Promote ESG Through the Process.Generating business and revenue with sustainable in mind. Promoting advance revenue and extension of marketing outreach to the unreachable through technology.
Licenses & Certifications
- View certificate

Imperial Business Analytics: From Data to Decisions
EmeritusFeb 2021
Languages
- enEnglish
- baBahasa melayu
- chChinese
- caCantonese
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