Erin McKenrick

Experience

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  Ar-Jay Center, now Ferguson Bath, Kitchen & Lighting

  Nov 2004 - Jan 2007

  Lighting Specialist

  Provided lighting layouts and product selections to builders and electricians. Commercial and residential properties across Iowa.

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  Vernon Research Group

  Jan 2007 - Feb 2009

  Business Development Manager

  After understanding the needs of my clients, I provided consultation in the design of research studies, managed market research project details, presented study findings and gave recommendations for actionable next steps.My position grew to include leadership responsibilities of a 5-person sales team, as well as overseeing the firm's marketing and public relations efforts.

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  Van Meter Inc.

  Mar 2009 - Aug 2018

  Marketing Manager

  I served as a people leader responsible for overseeing efforts in marketing technology, market research, sales collateral, sales promotions, website programming and design, social media, video, photography, public relations, internal and external communications and event planning of customer training, customer appreciation and corporate events. My passions lie in leadership, business analytics, marketing technology, market research and project management.

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  Motion Conveyance Solutions

  Aug 2018 - Aug 2019

  Consumer Products Division e-tail and Retail Product Account Manager

  In the Consumer Products Division, I managed the Amazon vendor portal including sales, content and marketing activities. Additionally, I was responsible for retail-focused customer accounts including client relations, pricing strategy, advertising and point-of-purchase displays.

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  MindFire Communications

  Aug 2019 - May 2021

  Brand Arsonist and Account Executive

  Lead and conducted agency-wide research efforts. In addition, I strategized and implemented digital marketing data visualizations and dashboards. I also managed client relations and implemented comprehensive marketing strategies for clients across a diverse set of mediums.

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  Beyond Walls Home Transformations

  Dec 2020 - now

  Chief Transformation Artist

  I breathe life back into unique and historic properties through home renovation and interior design services

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  Anthologic

  Jun 2021 - Nov 2023

  Digital + Analytics Strategist

  Building individualized analytics strategies and leading data collection, analytics, reporting and utilization of insights to optimize marketing campaign performance for clients and internal teams.

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  Techfluence Marketing

  Nov 2023 - now

  Marketing and Development

  I enable organizations to maximize marketing impact through my specialized knowledge in research, strategy, automation and data analytics. I guide marketing research studies from initial concept through to the delivery of insightful analyses and impactful presentations. By harnessing data, I craft and hone marketing strategies that drive business objectives. I identify, track and interpret key performance indicators to provide a clear understanding of return on investment. I automate analytics and reporting into customized, omni-channel performance dashboards that I monitor and analyze into actionable recommendations to fine-tune marketing efforts for peak performance. Show less