Rabab Abbas

Experience

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  Nixor College

  Feb 2018 - Aug 2019

  Nixor Corporate identifies unmet market requirements and develops products that leverage kills of students to address those needsAchievements/Tasks:• Devised operational, financial and marketing strategies for Nixor Corporate’s small-scale and large entities resulting in a student managed turnover of PKR 1,100,000+• Interviewed over 200 candidates as part of the annual student recruitment cycle• Monitored activities of over two hundred executives and a volunteer pool of 600 students• Oversaw financial, human and logistical resources for fifteen student-run entities that contributed to a wide range of sectors including engineering, healthcare, social welfare, media and theatre, etc• Imparted in-depth functional training in operations, finance, communication, management and marketing Show less Taleem Sab Kay Liye is a student-run organization that provides quality education to the disenfranchised segments of societyAchievements/Tasks:• Introduced an in-depth vocational and computer literacy training program for the housekeeping staff at Nixor College• Planned and executed 21 events and projects during the tenure• 300+ underprivileged students were taught every day• Collected donations worth PKR 500,000 in a month’s period • Introduced a student internship program in affiliation with Karachi Vocational Training Centre• Operated three full-time summer schools where education was offered free of cost Show less

  • Chairperson - Nixor Corporate

    Sept 2018 - Aug 2019

  • Chief Executive Officer - Taleem Sab Kay Liye

    Feb 2018 - Aug 2018
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  AIESEC

  Jan 2020 - May 2021

  • Led internal communications and initiatives • Responsible for facilitating and sending exchange participants to Cross-Cultural experiences around the world • Devised marketing strategies for a primary audience of 4000+ IBA students • Responsible for devising and implementing an assessment method for Cross-Cultural Exchange Analysis • Organized seminars with AIESEC in Izmir and delivered informative sessions with partner LCs in Turkey, Romania etc • Collaborated with cross-functional teams to devise an offline sales strategy increasing offline presence by ~100% • Worked across Marketing, Sales, HR and Strategy to develop the best Exchange experience for IBA students

  • Team Lead - Talent Management

    Jan 2021 - May 2021

  • Team Leader - Outgoing Global Volunteer

    May 2020 - Jan 2021

  • Member - Sales Force Team

    Feb 2020 - Apr 2020

  • Member

    Jan 2020 - Apr 2020
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  United Nations Association of Pakistan (UNAP)

  Feb 2020 - Jul 2020

  Member

  • Collaborated with multiple NGOs to work on social justice, gender equality and financial empowerment

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  Mask Banao

  Apr 2020 - Aug 2020

  Public Relations Associate

  • Spearheaded the PR & comms strategy working with ~100+ influencers and celebrities to raise awareness about COVID-19

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  Al-Furqan Welfare Organization

  Jun 2020 - Jul 2020

  Intern

  • Designed a curriculum for ~20+ students to improve their basic Maths and English skills

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  The Citizens Foundation

  Jun 2020 - Aug 2020

  Intern - Curriculum Development and Planning

  • Designing play-based and interactive learning curriculum for 1000+ TCF schools through active research

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  UNCTAD Youth Action Hubs

  Aug 2020 - Mar 2021

  Member - Research and Development

  • Worked with Green Box to formalise the collaboration and conducted interviews for their fellowship programs and shortlisted candidates • Led projects based on women empowerment and sustainable living

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  SABAQ

  Aug 2020 - Sept 2020

  Product

  • Designing integrated play-based learning curriculum for the app MUSE, based on learning centered and formative pedagogy, through active qualitative research and program implementation

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  IBA - Community Welfare Society

  Mar 2021 - Aug 2021

  Education Projects Lead

  • Led the first ever social internship with ~200 interns while working with 10+ NGOs and raising funds over PKR 200,000

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  CIRCLE Women

  Apr 2021 - May 2021

  Project Trainee

  • Responsible for leading the first ever Gilgit-Baltistan social media Bootcamp, conducting research on 50+ students’ demographics and intrinsic motivation to join the group to facilitate future programs

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  Nano App

  Apr 2021 - Aug 2021

  Product Marketing Associate

  • Designed the end-to-end social media plan and product marketing strategy

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  Venture for Pakistan

  Jun 2021 - Sept 2022

  • Spearheaded recruitment, matching and planning of the S22 Cohort • Selected as 1 of 40 Fellows out of a pool of 1K+ applicants for the Fellows S21 Cohort

  • Chief of Staff

    Dec 2021 - Sept 2022

  • Growth Fellow

    Jun 2021 - Dec 2021
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  Maqsad

  Jul 2021 - Jul 2022

  • Leading Maqsad's first monetised initiative First hire in Pakistan’s #1 Edtech.

  • Product Manager

    Mar 2022 - Jul 2022

  • Product Analyst

    Sept 2021 - Mar 2022

  • Founding Member - Employee #1

    Jul 2021 - Sept 2021
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  Twitter

  Mar 2022 - May 2022

  Design Strategy Mentorship

  • Received in-depth training and mentorship on Design, Strategy and Product from the Twitter team

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  DGlobal

  Aug 2022 - Jul 2023

  Product Manager

  - Crafted the product strategy for a digital banking app, securing an impressive US $17.6 million in seed funding.- Led the development of a comprehensive product offering roadmap, encompassing essential features such as checking and deposit accounts, customer ecosystems, customer value scoring, financial analytics, and innovative savings products.- Partnered directly with the founders to deliver bi-monthly updates on product and business developments to key investors, including Sequoia Capital and Kleiner Perkins, fostering strong investor relations and support for company initiatives. Show less

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  Reforge

  Oct 2022 - May 2023

  Member (Product)
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  AVIV Group

  Jul 2023 - Feb 2024

  Product Manager Monetization (via Product People)

  - Researched and ideated key initiatives with revenue potential to potentially drive ~10% growth in ARPU.- Built and executed the monetization strategy with a projected revenue increase of 10% across all Aviv brands by 2025 by harmonizing the product suite to be built on White-Label.- Defined the White-Label product roadmap and aligned it with internal programs (white-labeling teams, product squads, commercial teams) on a roadmap to 2026 to redefine monetizable product portfolio and packaging experience for real estate agents.-Coordinated the White-Label product roadmap with 5+ cross-functional squads, defining stories, estimates, and experiment framework. Show less

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  Product People

  Jul 2023 - May 2024

  Product Management Consultant

  We do all the hands-on and unglamorous work of a Product Manager/Owner on an Interim basis (3-12 months). We can also make pretty decks but prefer to deliver outcomes. We give back to our community of 21K+ Product Managers through weekly events and knowledge-sharing.Some people refer to this as "Freelance." We're a GmbH, and our people are full-time employees. So our clients are protected from the liability of working with freelancers while getting the benefit of having the same contact person. Show less

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  Little Journey

  Aug 2023 - Jan 2024

  Product Lead (via Product People)

  - Led the strategic planning & development efforts for two pediatric healthcare apps aimed at reducing patient anxiety and providing robust support to families throughout their clinical trial journey,- Collaborated with experts in engineering, psychology, and regulatory compliance to craft user-centric digital solutions that adhere to regulations while enhancing patient engagement and improving the clinical trial experience,- Led the User Acceptance Testing phase and coordinated with cross-functional teams to prioritize bug fixes, ensuring a seamless user experience within the app,- Partnered with various cross-functional teams including design, content, engineering, and customer success to plan the launch of the app on both the App Store and Google Play Store,- Initiated the creation and implementation of Key Performance Indicators (KPIs) for the initiatives to enable data-driven decision-making and performance monitoring, fostering continuous improvement and goal alignment within the team. Show less

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  YABI

  May 2024 - now

  Lead Product Manager

  I lead all things product at YABI - the first financial wellbeing program for employees in the Middle East.