Sharay Larsen

Experience

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  INSIDE SCARLET

  Jan 1994 - Dec 2001

  Designer / Marketing / Band Member

  Managed marketing projects for Inside Scarlet - • Designed press-kits & distributed to labels, management, radio & venues• Event planning for CD release parties• Created & maintained content including bio, one-sheets, press releases, photography• Established & maintained relationships with record & radio industry professionalsCultivated relationships with venues, including:• House of Blues• The Joint inside The Hard Rock Hotel• Hard Rock Café• The Boston• Crown & AnchorEstablished & maintained relationships with sponsors on local & national level - • Maintained & promoted Jagermeister by way of a sponsorshipWrote press releases & handled PR via local media including:• Radio • Print• Television• InternetMaintained site -• Designed & developed site• Content updates• Promotional e-mailings• Produced & distributed monthly newsletter via email & web site• Maintained database of subscribersLead singer, rhythm guitarist & songwriter in Inside Scarlet Show less

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  Available upcome request

  Jan 2003 - Jan 2009

  ADDITIONAL WORK EXPERIENCE AND REFERENCES

  - Digital marketing- Technical project management- Client management- Web design- UX- UI- Content managment- SEO

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  Continuum Web Studio

  May 2009 - Jul 2017

  Owner

  Consultant in an agency, B2B and B2C space. Digital marketing, software development, project management, and process engineering. I am the bridge between the client, to creative, to technology and to market.- McCann Erickson - 10/10 - 4/2011: Cross-Functional Project Manager- McCann Erickson - 5/2009 - 08/2009: Contract UI developer- Additional available upon request

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  3M Health Care

  May 2009 - Oct 2014

  Manage, create, and implement multi-channel lead gen and nurturing campaigns using marketing automation platform Oracle RightNowRX- Integrated campaign strategy- SEM, Display advertising, SEO- Marketing Automation and Campaign Execution: Design and execute automated marketing campaigns for demand gen and lead nurturing campaigns- Analytics: Define campaign and IDs- Campaign Optimization: Analyze campaign analytics and processes to refine campaign strategies- Develop best practice guidelines for marketers- Manage corporate website Show less Strategic leadership: Drive new ideas and strategies into the organization; Lead project and program definition, analysis of business needs and objectives- Identified as the “go-to” and “fix-it” person for "high visibility" projects- Project and program management; planning and scoping, budget and staff management, reporting, resource and issues management- Managed up to 15 projects at one time with budgets ranging from $2k up to $225,000 with timelines ranging from 3 weeks to 12 months- Cross-functional team collaboration- Participate in development and on-going improvement of standardized project management processes and tools Show less

  • Digital Communications Specialist

    May 2009 - Oct 2014

  • eMarketing Project Manager

    May 2009 - Oct 2014
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  Axis41, A Merkle Company

  Oct 2014 - Oct 2017

  Director of Technical Project Management and Technical Project Manager

  - Helped business grow by ~30% annually through development of PMO and cross-functional Agile practice.- PMO: Practice management, process design, documentation and training to improve and enhance time to market.- Lead adoption and training of Agile methodologies and practice with a focus on Scrum and Kanban for cross-functional teams.- Team development, management and mentoring.- Strategic business planning: Roadmaps, budgeting and forecasting, KPI and metrics development.- Program / Project Planning: Resource management, risk assessment and mitigation, issue escalation and resolution.- Requirements gathering and documentation.- CMS implementations (Adobe Experience Platform, Sitecore, WordPress, Kentico, etc.)Global solution enablement. Show less

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  Adobe

  Nov 2017 - now

  Transformative role to continually assess and grow the Hands-on Lab program to meet ever-changing field and customer needs. I am privileged to lead a team supporting pre-sales, Adobe Experience Manager, and Workfront engagements for clients across North America, demonstrating how Adobe Content and Collaboration products can deliver value to our customers.Strategic and Program leadership: Drive program definition, development, and delivery of the pre-sales, multi-solution, Hands-on Lab program, allowing customers to access software features and capabilities to understand how the technology works and experience how it can solve their biggest challenges.​- Program and project definition based on business needs analysis, objectives, and KPIs.- Planning and scoping; cross-functional resource management, reporting, and issues management."This Hands-on lab engagement was the most the teams had engaged with any vendor. I felt very confident, and this provided the highest value. This was the first HOL I participated in, and I want to do one for every single one of my deals." – Adobe Account Executive. Show less

  • Content and Collaboration Technical Validation Manager

    Sept 2021 - now

  • Adobe Target POC Consultant

    Jun 2019 - Sept 2021

  • Regional Relationship Manager - AMER

    Nov 2017 - Jun 2019