Gurkriti Sharma

Experience

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  RELIABLE LASER WORKS PRIVATE LIMITED

  Aug 2013 - Apr 2016

  Marketing Executive

  Key Result Areas:• Drove business growth through identification of new market segments for attainment targets with a view to optimize revenue• Analyzed sales targets and executed them in a given timeframe thereby enhanced existing clientele• Developed and appointed new business partners to expand product reach in the market• Conceptualized new models in order to eliminate the defects in the old models• Planned effective manpower deployment & works scheduling of qualified workforce • Initiated and developed relationships with key decision makers in target organizations for business development• Identified prospective clients from various sectors, generated business from the existing, thereby achieved business targets• Attended industry related events and conferences to gain knowledge on current market trends• Assisted in developing and implementing web content for information on products and services provided• Created and managed digital content for social media, emailers & internal and B2B communicationHighlights:• Successfully achieved an increase in revenue by 21% by bringing on board new clients with global presencei.e. Samsung and LG and maintained a consistent pipeline during the work tenure• Brought on board 2 top consumer electronics companies - Samsung and LG&International orders from the existing clients• Enhanced the efficiency of process flow after developing SOP’s Show less

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  Arabian Healthcare Group LLC

  May 2017 - Aug 2017

  Marketing Communications Intern

  Key Result Areas:• Assisted Group Marketing Head in devising and implementing marketing & communication strategies to reach target audiences; evolved market segmentation & penetration strategies to achieve targets• Assisted in several new plans, budgets and strategies with brand guidelines for new department launches and promotional events• Organized material & wrote assignment according to set standards regarding order, clarity, conciseness, style, and terminology & analyzed its applicability & suitability for AHG LLC and RAK-Hospital• Explored business potential, opportunities & clientele to secure profitable business volumes & implemented marketing plans for augmented the business volume by enhanced brand visibility & recall• Coordinated with an agency on Customer Journey mapping for their websiteHighlights:• Played a key role in launching and managing marketing campaign My Employees’ Health First -Just Move: A campaign encouraging corporate employees to be active and productive at work with the support of Marketing/Corporate Department• Independently conducted a Competitive Analysis of Healthcare Services• Contributed with Marketing Team for the launch and managed First International Medical Conference in RAK to be held in Jan 2018• Developed a new advertising campaign which enhanced brand image, communicated noticeable product benefit and augmented sales in the test market by 5% Show less

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  Duco

  Sept 2017 - Apr 2018

  Founder & CEO

  Key Result Areas: • Spearheaded Business Model, Go-To-Market Plan for the company focusing on acquiring a bigger chunk of the target segment• Developed Marketing and Digital Marketing Strategy, Branding and business offering to the target market• Responsible for the Partnership and Alliance with the stakeholders. • Negotiated with stakeholders• Developed the Use-Case for the mobile application and website with core functionalities for both Client-side and Vendors• Developed Products and Offerings to the target segment Show less

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  IBall India

  Apr 2018 - Nov 2018

  Senior Marketing Executive

  Key Result Areas:• Collaborated with Sales team across India while assisting them with their solution based queries• Acted as a Keystone contact for New and Existing Key Accounts working closely with Business Managers & CEO’s• Devised a B2B Go-To Market plan for the organization to establish its presence in the B2B environment by focusing on identifying and acquiring potential vendors & partners.• Developed a dedicated Website for the B2B Solutions along with Digital Marketing Strategy for launching• Generated new business by spearheading Inbound & Outbound marketing campaigns• Worked closely with Creative Team in creating content for Corporate website, B2C Inbound & Outbound marketing, Sales presentation, Kiosk displays & Corporate sales collateral• Organized and executed company representation in conferences and seminarsHighlights:• Resulted in increase solution based sales by 32% and in increase of solution clients & partners coming in through Inbound marketing channel by 25%• Successfully acquired solution vendors on board while maintaining a strong relationship with them• Provided successful training on MDM solution features to Territory Managers, Interns and other stakeholders. Show less

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  OYO

  Nov 2018 - Mar 2019

  Demand Manager

  Key Result Areas:• Collaborated Identify/On-board/Develop Channel partners• Periodic market Research for finding different avenues for demand, collecting competitors data and effective data mining for generating prospects• Responsible for end-to-end Sales process from qualifying clients to closing the deals to retaining/acquiring new accounts/clients, in a specified region/market• Understand clients requirements and tailor-pitch the product portfolio accordingly• Efficient Planning and Executing market-site visits within assigned region.• Maintain and review monthly Sales Tracker of accounts and targetsHighlights:• Achieved 136% target in the first 3 weeks of joining• Generated 154 leads and onboarded 2 corporates in the first month Show less

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  Toppr

  Mar 2019 - Apr 2021

  Senior Marketing Manager

  Key Result Areas:• Generated monthly 17X ROI with lowest CAC & CPL. Contributed 20% to company’s revenue• Accomplished 33% growth in sales through executing multiple marketing initiatives across22 cities• Mentored and guided a team of 85 ensuring all were trained in product knowledge andcapable of performing assigned duties• Coordinated with multiple media houses & agencies for conducting various types ofon-ground activations• Conceptualized and executed Brand marketing campaigns, Product marketing campaigns, Digital marketing, SEO & UAC• Strategized and executed in-house property and scaled it upto 250% at a national level• Managed B2B partnership & alliances with Banking, Tech-Industry, NGO & Loyalty rewardssectors. Initiated & handled E-Comm listings on major platforms• Worked closely with product team to manage all email marketing and in-app messagingstrategies through WebEngage• Team hiring• Team training• Designed creatives on Illustrator for email marketing, in-app marketing & newsletter• Designed the entire MIS for marketing department &reduced analysis TAT by 80% Show less

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  HT Media Ltd

  Apr 2021 - Dec 2022

  Solutions Manager

  Key Result Areas (Education domain – Brand Campaigns):• Conceptualized multiple Branding Campaigns for clients in industries such as EdTech, IT & Tech, FMCG, Pharma, Government Sector, BFSI, FinTech & Education Institutes• Set a new benchmark by engaging 19,625 school students in a record-breaking online quiz competition• Successfully utilized various marketing channels such as Print, Radio, Digital, Social Media, Onground outreach and offline events - Microsites, Social Media Strategies, Push Marketing, Native Advertising and Media Communications to help accomplish campaign goals • Strategized New & Existing Intellectual Properties Inhouse & for the client (Offline/Online, Hybrid) –Building Construct, P&L, Marketing plan & Communication, Launch Plan, Partnership &Alliances • Successfully developed and added new events into the company’s event portfolio – Event around Cricket, Coding, Education Summit, Ecological Sustainability, Cooking, Entrepreneurship, Esports, Fashion, Quiz etc. • Onboarded clients such as IBM, Microsoft, Intel, Lufthansa, Hero MotoCorp, Lupin, MP Govt, Chhattisgarh Govt through branding campaigns• Handled and increased a portfolio of clients across India spread across multiple industries• Implemented the proposed solutions from the scratch till the end of events• Coordinated with Finance, Marketing, Sales and On-ground teams to live the campaign and organize itSmoothly• Stayed up to date with Print, Radio, On-ground and Digital technology trend Show less

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  Network18 Media & Investments Limited

  Dec 2022 - now

  Manager - Brand Solutions (Branded Content)

  Key Result Areas & Highlights:• Spearheaded brand-led content solutions and strategic partnerships, driving revenue growth across digital, TV, and integrated media platforms.• Developed customized advertising solutions by leveraging data-driven insights, consumer behavior analysis, and emerging industry trends.• Successfully drove 21% of total brand revenue, strengthening Network18’s leadership in branded content solutions• Executed high-impact $1.85M AUD campaigns, delivering exceptional engagement and ROI for top-tier brands.• Produced Short film, Music Video, and Anthem, distributing them across multiple music streaming platforms for maximum reach.• Created a record-breaking campaign that made it to the India Book of Records & Asia Book of Records for its impact and scale.• Led campaigns across diverse industries, including Healthcare, FMCG, HealthTech, Insurance, Beverages & Alcohol, Luxury & Sanitaryware, Automotive, FinTech, Consumer Goods, Digital Cloud, Banking Industry, Digital Lending & Government sectors• Handled top clients such as Reckitt Benckiser, Optum - Healthcare Group, AB InBev, Kohler, Apollo Tyres, DS Group • Cultivated and managed strong relationships with clients, agencies, and internal stakeholders, ensuring seamless execution of branded campaigns.• Led business development initiatives, identifying new revenue opportunities and expanding the client portfolio.• Collaborated with cross-functional teams, including editorial, creative, and production units, to deliver high-quality branded content.• Maintained a deep understanding of the digital and media landscape, optimizing campaign performance through strategic planning and execution.Key Skills:Brand Solutions | Media Sales | Digital Advertising | Content Marketing | Client Relationship Management | Business Development | Campaign Strategy | Market Analysis | Branded Content Production | Music & Video Distribution | Record-Breaking Campaign Execution Show less