Rachel L.

Experience

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  Henkel (China) Investment Co., Ltd.

  Jan 2013 - Jun 2013

  Beauty Care Retail Marketing intern

  1. Collect information on competitive brands of skin care, including product mix, price, online activity and sales, and provide the most effective promotional advice.2. Responsible for brand monthly sales data analysis and successfully provided data support for the implementation of Watson's display project.

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  Nielsen Market Research Ltd.

  Jul 2013 - Dec 2013

  Intern Analyst, Retail Research

  1. Engaged in retail data analysis and sales tracking for multiple FMCG brands, providing cilents with detailed sales, marketing, channel and pricing information.2. Produce market research reports, use national retail data for channel analysis and competitor analysis to help cilents gain more market share.

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  Shanghai Pudong Institute of Industrial Economics

  May 2015 - Apr 2017

  Senior Researcher

  1. Responsible for research projects in science and technology industry, regional economy and policies; Organize research, interviews and statistical analysis, write research reports, and provide government consulting services2. Preside over the 13th Five-Year Plan of Pudong Science and Technology Innovation, IC Industry Development Report, Zhangjiang Science and Technology Support System Construction, Incubator Development, R&D Platform Construction, and Intellectual Property Securitization. Show less

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  ZAMPLUS Technology Co., Ltd.

  Aug 2017 - Nov 2019

  Data Scientist

  1. Responsible for business data analysis, based on large-scale data from leading companies in the FMCG / Retail/Luxury industries; Solve clients’ pain points by data mining, competitor analysis and consumer profiling; Carry out customer segmentation, product analysis, media performance analysis, customer flow forecasting and store site selection through modeling.2. Project cases: Gave advice to a coffee brand on product portfolios by executing basket analysis and successfully improved their monthly sales; Found potential high-value customers for a luxury brand by clustering modeling and help their VIP conversion rate increase after target marketing; Collected multiple sources of data and set up index system of site selection for an offline education brand.3. Support sales and product teams to promote the design and implementation of big data solutions; Design analytical models & label frameworks in DMP (Data Management Platform). 4. Independently write topic/industry research reports, from data collection, cleaning, data collation, indicator design, data modeling to output reporting.5. With the excellent work performance, won the 2018 Corporate Culture Award. Show less

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  Decathlon China 迪卡侬中国

  Dec 2019 - Sept 2021

  Senior Data Analyst
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  Converse

  Sept 2021 - Apr 2022

  Data Analytics Manager
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  Michelin

  Apr 2022 - now

  Business Analysis