
Luísa Bonin
Communication Intern

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About me
Community Engagement Advisor at adidas Foundation | Social Impact | Grantmaking | Sports for Development | Economic Development | Maecenata Foundation Fellow | Co-founder of TamoJunto.org.br
Education

Hyper Island
2021 - 2021Human Centric Toolkit Cultural Anthropology
Hyper Island
2020 - 2020Innovation Applied InnovationInnovation process, essential tools, and techniques to innovate in an organization.

Federal University of Paraná, Brazil
2008 - 2013Bachelor degree Social CommunicationQualification in Public Relations.Final graduation work: JOURNALISM AND IMAGE CRISIS: ACTIONS AND PRACTICES OF PUBLIC RELATIONS TO SUPPORT THE CREDIBILITY OF NGOs - Advisor: Prof. DSc. Mário Messagi Júnior.

Massachusetts Institute of Technology
2020 - 2021Solve Fellow, Entrepreneurship/Entrepreneurial Studies Selected as one of the 35 MIT Solvers of the 2020 Class / Co-founder of TamoJunto.org.brSolve Fellow, Entrepreneurship/Entrepreneurial Studies Selected as one of the 35 MIT Solvers of the 2020 Class / Co-founder of TamoJunto.org.br Meet the Solver Teams: Introducing our Good Jobs & Inclusive Entrepreneurship Solver Class: https://solve.mit.edu/articles/meet-the-solver-teams-good-jobs

ESPM Sao Paulo
2022 - 2022ESG in practice: how to plan, assess and implement sustainability in organizations SustainabilityESG in practice: how to plan, assess and implement sustainability in organizations
Experience

Aliança Empreendedora
Nov 2009 - Jan 2010Communication InternWork directly with the Global Entrepreneurship Week 2009 team Responsibilities: • Communication of events in digital channels and press; • Stakeholder Management; • Report of events.

Sutil Companhia de Teatro
Jan 2010 - Jul 2010Actress• Selected actress from a national audition;• Performance and creation of the play "Cinema", from Felipe Hirsch.

De Bernt
Aug 2010 - Oct 2010Executive Administrative AssistantResponsibilities: • Oversee the executive's schedule;• Attend phone calls;• Office organization.

Aliança Empreendedora
Mar 2011 - Dec 2017Responsibilities:• Supporting the collective creation of the strategic goals and KPIs of the area, as well as internal reporting of achievements• Management of the annual area budget and investments• Responsible for the organization's media channels, press relations, communications campaigns, and events• Team management and process management of 4 staff directly• Responsible for coordinating the team regarding project communication with beneficiaries and funders, creating a standardized process to facilitate and coach other staff from other areas• Managing external communication and marketing contractors such as marketing agencies, press offices, and filmmaking companies• Representing the organization in media opportunities• Multi-stakeholder management, representing the organization in social entrepreneurship networks• Program Management of the Advocacy projects: responsible for overseeing projects related directly to advocacy in partnership with big companies and foundations (Citi Foundation, Walmart Institute Brazil, and other relevant local players), such as national awards to microentrepreneurs • Representing the organization in national and international events, such as Rio +20 in Rio de Janeiro, Ashoka Globalizer X in London, Global Entrepreneurship Congress in Johannesburg - South Africa, ANDE Annual Conference, and Global Youth Economic Opportunities Summit in Washington D.C. • Support the CEO in the grant-seeking process: proposal writing, budget, presentations, and negotiations. In 2017, with the CEO on maternity leave, organization and institutional development responsibilities were taken over together with the leadership of the communications teamHighlight: Built the communication area from the ground up. Process creation, media channel structuring, branding management and update, besides having coached the communication team towards leadership development for a smooth leadership transition in the area. Show less Aliança Empreendedora is one of the most prominent NGOs in Brazil that works with economic empowerment and entrepreneurship, on the capacity building of low-income micro-entrepreneurs and construction of alliances between micro and large companies, governments and organizations.Responsibilities:• Project Management: responsible for managing projects related directly to advocacy and movement building;• Responsible for setting the strategic goals and KPIs together with the higher leadership;• Stakeholder Relationship Managing;• Responsible for reporting the communication deliverables of each organization project;• Developed standardized processes, templates and workflows in the Communication area;• Support fundraising area the grant-making process: proposal writing and negotiations;• Management of consultant contracts;• Responsible for writing content for campaigns, reports and press relations. Show less
Communications Director and Program Manager (Advocacy Projects)
Oct 2011 - Dec 2017Marketing and Communication Assistant
Mar 2011 - Sept 2011

Platea Arts & Communications
Jan 2018 - Sept 2021Strategic Communications ConsultantResponsibilities:• Produced and directed two short documentaries about women supported by the NGO Aliança Empreendedora to develop their businesses.• Offer communications, press and marketing consultancy to artists and cultural projects in Brazil.• Offer services as video director and scriptwriter for videoclasses

Aliança Empreendedora
Sept 2019 - nowAt Aliança Empreendedora, Luisa lead and co-found the organization's digital educational platform.Tamo Junto is a free online platform that helps underserved micro-entrepreneurs develop their business skills In Brazil and Portugal. The program includes lessons on how to price and market their goods, formalize their finances, and more.Awards and Fellowships2020: Massachusetts Institute of Technology (MIT) Solver Team (US) with Tamojunto.org.br as Co-founder and Team Communication Leader;2019 - Global Citizen Cisco Youth Leadership Award Finalist (US) - with Tamojunto.org.br as Co-founder;2016 - Laureate Global Fellow from the International Youth Foundation (U.S.) with Tamojunto.org.br as Co-founderResponsibilities Sep 2019 - Aug 2021: • Lead the process to collaborative design the year strategy and KPIs, including monitoring and reporting• Marketing team leader: Responsible for leading the team, engaging the organization toward the project's marketing strategy, and delivering the marketing campaign for the platform in Portugal.Responsibilities Oct 2013 - Dec 2017:• Project and team management• Fundraising: grant-seeking process, design and writing of proposals, budgets, concept notes, and strategic planning• Development and execution of the online capacity-building methodology• Responsible for preparation, implementation and monitoring of budget internally and with external consultancies and service providers• Leading the digital platform building: direct contact with internal and external developers, technology and user experience providers• Responsible for the marketing, press strategy and storytelling for the launching of the platform in Brazil• Produced and directed the online video classes methodology• Developed standardized processes, templates and workflows for video classes scripts, production and review• Multi-stakeholder managementHighlight: 192K (Oct, 2023) microentrepreneurs already supported by the platform, conclusion rate of 58%. Show less Aliança Empreendedora is one of the most prominent NGOs in Brazil that works with economic empowerment and entrepreneurship, on the capacity building of low-income micro-entrepreneurs and construction of alliances between micro and large companies, governments and organizations. Responsibilities: • Responsible for the active search and contact of possible funders, being Companies, Foundations, CSR, Sustainability, Marketing or Development Agencies for the fundraising process• Design of projects on economic development in Brazil together with internal team and large companies' Corporate Social Responsibility, Corporate Citizenship, Sustainability, Marketing, besides Foundations and Development agencies• Design and write project proposals, budgets, concept notes, and strategic planning regarding the support of low-income entrepreneurs• Responsible for internal and external presentation and negotiations of project proposals• Providing documents to the due diligence process together with the financial and law team, reviewing contracts and signature logistics, acting as a liaison between funder and organization• Support the team in designing yearly strategy goals and KPIs for the area• Representing the organization at national and international events • Support the marketing and communication area towards fundraising, storytelling, and reports• Support the development of standardized processes, templates, and workflows for proposals• Stakeholder Relationship and Partnerships ManagementHighlight: directly responsible for more than BRL 2,5 million (500K US dollars) raised with companies, grants, and prizes during the period. Show less
Member of the Association Board
Aug 2021 - nowCo-founder, Project and Marketing Manager at Tamo Junto: www.tamojunto.org.br
Oct 2013 - Aug 2021Senior Fundraiser and Stakeholder Manager
Sept 2019 - Jul 2021

Maecenata Foundation
Oct 2021 - Jan 2023Research Fellow - Strategic, Inclusive and Effective Social Impact PracticesMaecenata Foundation is a think tank focused on Philanthropy and Civil Society, there I am managing my own Research Project with the support of the German Chancellor Fellowship from the Alexander von Humboldt Foundation. My goal is to understand how philanthropy can be strategic, inclusive, and effective in listening to the voices of those at the heart of their work to make decisions, with the mentorship of Dr Rupert Graf Strachwitz. • Managing the research project about strategic philanthropic practices regarding multi-stakeholder listening and consultation• Executing partnerships and stakeholder management for the project publications and collaborations• Executing interviews and analysis with experts and practitioners to produce and publish papers and reports of learnings and best practices in Europe, the U.S., and Brazil • Directly supporting the communication team with the reports and communications of the research products• Attending events and conferences on the topic• Publication of the article: "Listening is not enough: An assessment of the Feedback Loop Methodology".• Translation and adaptation of the article: Trust in Philanthropy: a Monitoring and Self-Assessment Tool, to Portuguese and co-production of the online event attended by 130 representatives from government, private sector, non-profits and academia to launch the translation.• Publication of the qualitative study paper: "How Foundations and Funders Listen: A Qualitative Review in Europe and Brazil"• Publication of the practitioners report in partnership with Philea: "How Foundations Listen – A Qualitative Review by Luisa Bonin"Highlight: selected as a 2022 Next Gen Participant from Philea - PHILANTHROPY EUROPE ASSOCIATION, one of 10 young philanthropic professionals that received support from Philea during the conference and their career in the philanthropic and social impact field. Show less

Alexander von Humboldt Foundation
Oct 2021 - Jan 2023Research Fellow - German Chancellor Fellowship for Prospective Leaders - 2021/2022Maecenata Foundation is a think tank focused on Philanthropy and Civil Society, there I am managing my own Research Project with the support of the German Chancellor Fellowship from the Alexander von Humboldt Foundation. My goal is to understand how philanthropy can be strategic, inclusive, and effective in listening to the voices of those at the heart of their work to make decisions, with the mentorship of Dr Rupert Graf Strachwitz. • Managing the research project about strategic philanthropic practices regarding multi-stakeholder listening and consultation• Executing partnerships and stakeholder management for the project publications and collaborations• Executing interviews and analysis with experts and practitioners to produce and publish papers and reports of learnings and best practices in Europe, the U.S., and Brazil • Directly supporting the communication team with the reports and communications of the research products• Attending events and conferences on the topic• Publication of the article: "Listening is not enough: An assessment of the Feedback Loop Methodology".• Translation and adaptation of the article: Trust in Philanthropy: a Monitoring and Self-Assessment Tool, to Portuguese and co-production of the online event attended by 130 representatives from government, private sector, non-profits and academia to launch the translation.• Publication of the qualitative study paper: "How Foundations and Funders Listen: A Qualitative Review in Europe and Brazil"• Publication of the practitioners report in partnership with Philea: "How Foundations Listen – A Qualitative Review by Luisa Bonin"Highlight: selected as a 2022 Next Gen Participant from Philea - PHILANTHROPY EUROPE ASSOCIATION, one of 10 young philanthropic professionals that received support from Philea during the conference and their career in the philanthropic and social impact field. Show less

Common Goal
Oct 2022 - Jun 2024Senior Grants and Programme ManagerMove For The Planet initiative (adidas):• Coordinating and managing the end-to-end grantmaking process: Call for Proposals guidelines creation, proposal solicitation and communication, evaluation process creation and coordination, coordination and facilitation of decisions meetings, communication with applicants, due diligence, coordinating contracting processes and organisations’ onboarding process• Monitoring selected grantee`s project deliverables, reporting and financial reporting, as well as providing support during the implementation• Supporting the creation of an Impact Framework, that guides both the selection and report process, together with M&E team and sustainability experts• Led the project internally and managing the relationship with adidas and grantees, keeping all higher leadership at adidas and Common Goal informed about project updates, learnings and successes• Responsible for coordinating and preparing project reports to adidas, containing all progress and indicators, learnings, best practices and analysis of the periodCommon Goal 1% stream:• Coordination of the bi-annual grant process, managing contractual agreements and financial transfers with finance department• Supervising financial and impact reporting of community organisations receiving grants, by setting guidelines, reviewing financial statements, and collaborating with the M&E and Brand & Advocacy teams to produce impact reports• Facilitating transparent communication with grantees regarding funding cycles and updates, fostering a collaborative and well-informed community of grantee organisationsHighlight: Led Move For The Planet 2023 (1,5mi euro distributed to 10 grantees worldwide) and 2024 (ongoing), undertook the implementation of Good Grants platform at Common Goal, coordinated a team of 4 people to implement the technology, started the automation of the reporting process with 40 community organisations. Show less

Maecenata Stiftung | Maecenata Foundation
Jul 2023 - nowFellowMaecenata Foundation is a think tank focused on Philanthropy and Civil Society in Berlin. After my time as a German Chancellor Fellow supported by the Alexander von Humboldt Foundation, and hosted by Maecenata with the mentorship of Dr Rupert Graf Strachwitz, I was invited by the institution to be a Fellow, collaborating with the institution on a voluntary basis, supporting the work of Maecenata Foundation in a non-material way and giving preference to the Foundation`s channels for my publications.My research interest is to understand how philanthropy can be strategic, inclusive, and effective in listening to the voices of those at the heart of their work to make decisions. Show less

Adidas Foundation
Jul 2024 - nowCommunity Engagement Advisor
Licenses & Certifications

Digital Marketing: Facebook e Instagram Ads
AldeiaJan 2018
Digital Marketing: Google Ads
AldeiaJan 2015
Inbound Marketing
AldeiaJan 2015- View certificate

ESG in practice: how to plan, evaluate and implement sustainability in organizations
ESPM Escola Superior de Propaganda e MarketingJan 2022 
Project Management for Development Professionals - Pro1
APMG InternationalJan 2016
Storytelling for impact organizations and causes - FREUDS and Ashoka London
AshokaJan 2014
Transactional Analysis applied for organizations and companies
Aliança EmpreendedoraJan 2016
Strategic Planning of Communication
Lemon SchoolJan 2012
Honors & Awards
- Awarded to Luísa BoninGerman Chancellor Fellow 2021/2022 Alexander von Humboldt Foundation - under the patronage of the Federal Chancellor of the Federal Republic of Germany. Oct 2021 Selected as German Chancellor Fellow for Prospective Leaders from Brazil 2021/2022, a programme of the Alexander von Humboldt Foundation, which is under the patronage of the Federal Chancellor of the Federal Republic of Germany.Link: https://www.humboldt-foundation.de/fileadmin/Bewerben/Programme/Bundeskanzler-Stipendium/Stipendiaten_im_Portrait/bundeskanzler-stipendium_portraits_2021-2022.pdf
- Awarded to Luísa BoninCo-founder of TamoJunto.org.br Solve - MIT (Massachusetts Institute of Technology) Sep 2020 Selected as 2020 MIT Solver Team on the Good Jobs & Inclusive Entrepreneurship Challenge - Co-founder of TamoJunto.org.br.Besides being mentor and accelarated by MIT Solve, TamoJunto.org.br has won the following prizes at the occasion: 1. GM Prize on Learning for Girls & Women and Good Jobs & Inclusive Entrepreneurship, supported by General Motors2. Gulbenkian Award for Adult Literacy, supported by the Calouste Gulbenkian Foundation3. Experian Prize for Financial Health… Show more Selected as 2020 MIT Solver Team on the Good Jobs & Inclusive Entrepreneurship Challenge - Co-founder of TamoJunto.org.br.Besides being mentor and accelarated by MIT Solve, TamoJunto.org.br has won the following prizes at the occasion: 1. GM Prize on Learning for Girls & Women and Good Jobs & Inclusive Entrepreneurship, supported by General Motors2. Gulbenkian Award for Adult Literacy, supported by the Calouste Gulbenkian Foundation3. Experian Prize for Financial Health Innovation, supported by ExperianLinks:https://solve.mit.edu/articles/meet-the-solver-teams-good-jobshttps://solve.mit.edu/challenges/good-jobs-and-inclusive-entrepreneurship/solutions/31287https://www.forbes.com/sites/adigaskell/2021/05/19/teaching-entrepreneurship-in-brazil-in-the-wake-of-covid-19/ Show less
- Awarded to Luísa BoninCo-founder of TamoJunto.org.br Global Citizen - Cisco Youth Leadership Award Nov 2019 One of the five finalists of the Global Citizen Prize is the Cisco Youth Leadership Award 2019.https://www.globalcitizen.org/en/content/luisa-bonin-global-citizen-cisco-youth-leadership/
- Awarded to Luísa BoninCo-founder of Tamojunto.org.br International Youth Foundation Nov 2016 Selected as 2016 Laureate Global Fellow - International Youth Foundation FellowLink: https://iyfglobal.org/blog/shes-using-youtube-reach-brazils-micro-entrepreneurs
Volunteer Experience
Gerente de Projetos Especiais
Issued by ONG Freguesia do Livro on Jul 2014
Associated with Luísa BoninSpeaker Coach
Issued by TEDx PraçaSantosAndradeED on Jan 2016
Associated with Luísa BoninSpeaker Coach
Issued by TEDxSãoPaulo on May 2015
Associated with Luísa BoninDiretora de Relações Públicas
Issued by Universidade Federal do Paraná on Apr 2008
Associated with Luísa BoninDocumentary Photographer
Issued by Hospital de Clínicas do Paraná - Federal University Hospital of Paraná - Brazil on Jul 2019
Associated with Luísa Bonin
Languages
- enEnglish
- poPortuguese
- spSpanish
- geGerman
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