Arqum S

Experience

• 

  Tata Power Renewable Energy Limited

  Jan 2018 - Jun 2018

  Marketing Intern

  - Conducted extensive organizational research as a Marketing Intern for a college project report, utilizing a variety of primary and secondary research methods to gather valuable insights and data.- Analyzed market trends and competitors' strategies to identify key opportunities and challenges, contributing to the development of effective marketing recommendations in the college project report.- Collaborated with cross-functional teams to collect and analyze data, ensuring the accuracy and relevance of information presented in the final project report. Show less

• 

  ZB VENTURES

  Jan 2020 - Dec 2021

  Digital Marketing Associate

  -Proficient in implementing comprehensive SEO strategies, encompassing On-Page, Technical, and Off-Page SEO techniques to drive organic traffic and improve search engine rankings. - Experienced in managing and optimizing advertising campaigns on platforms like Google Ads and Facebook Ads, resulting in increased lead generation and enhanced brand visibility.- Skilled in web development using WordPress and Shopify, having designed, developed, and deployed multiple independent websites, ensuring a seamless user experience and a strong online presence for clients. Show less

• 

  Webdigi Marketing Solutions Pvt Ltd

  Jan 2022 - Jun 2022

  Digital Marketing Specialist

  - Managed the development, implementation, monitoring, tracking, and optimization of PPC campaigns, including Google AdWords.- Oversaw SEO (Search Engine Optimization) initiatives to enhance organic search visibility and ranking.Orchestrated the creation and execution of E-mail Marketing campaigns.- Tracked conversion rates and implemented improvements to the website.- Developed and managed comprehensive digital marketing campaigns.- Utilized a diverse range of techniques, including paid search, SEO, SEM, and SMO.- Oversaw the social media strategy for various clients.- Managed online brand and product campaigns to elevate brand awareness.- Enhanced the usability, design, content, and conversion aspects of the company website.- Assumed responsibility for planning and budgetary control of all digital marketing activities. Show less

• 

  Meolaa

  Jun 2022 - now

  - Managed Affiliates, Facebook & Instagram, and Google Ads channels with a focus on performance marketing.- Developed, executed, and optimized end-to-end campaigns on Google, Facebook, Instagram, and other affiliate platforms to maximize Return on Ad Spend (ROAS).- Generated innovative campaign ideas and collaborated with team members for effective implementation.- Coordinated with design and content teams to create high-conversion marketing campaigns tailored to customer preferences.- Formulated and executed marketing strategies, prioritizing initiatives to achieve optimal returns on marketing investments.- Tracked and measured performance at the campaign, ad-set, and ad levels, extracting actionable insights for continuous improvement.- Monitored daily Key Performance Indicators (KPIs) such as revenue, conversions, Cost Per Acquisition (CPA), Cost Per Install (CPI), etc., and prepared comprehensive performance reports.Stayed abreast of online marketing trends, industry best practices, and ensured strategies remained current.- Collaborated with internal stakeholders to manage campaign production schedules, adjusted activities, and communicated outcomes, fluctuations, and plans. Show less

  • Lead Digital Marketing

    Jun 2023 - now

  • Digital Marketing Specialist

    Jun 2022 - Jun 2023