Experience

• 

  Sambrook pharmaceuticals

  Nov 2006 - Aug 2008

  Product manager

  • Developing and executing the marketing strategy for Sudocrem and Infacolic,monitoring the competition and controlling the parallel imports.• Training the sales force team and creating the sales and promotional material• Working closely with the marketing departments of the strategic partners (Colgate,Johnson & Johnson)) providing consultancy regarding the pharmacy channel, advisingon marketing strategy planning and ensuring its execution.• Planning and running BTL activities (pharmaceutical exhibitions and conferences,educational seminars, promotion).• Conducting and managing marketing research including survey design and resultsanalysis for current or prospective partners to identify target customers and valuepropositions Show less

• 

  Bic

  Aug 2008 - Nov 2009

  Product manager

  • Developing the Marketing Plan for the pantyhose & socks categories• Proposing and developing new products for the pantyhose and socks category(packaging, pricing, etc)• Planning and supervising ATL and BTL activities, developing and proposing consumerpromotions• Planning, implementing and controlling of industrial production processes to ensuresmooth and efficient operation – responsible for all communication with suppliers inChina• Carry out brand reviews and marketing plans’ presentations to the General EuropeanManagers• Analysis of NIELSEN data and follow up of competition• Managing budget on an ongoing basis Show less

• 

  Rb

  Nov 2009 - Jan 2022

  • Managing the team of three BMs and four brands to the financial and strategictargets agreed. Set the key priorities and actions for the team and help themembers focus on areas of substance• Direct the progress of the strategic plan and assign the team resources properly• Supporting the development of the team members by giving them formal trainingwhenever necessary and trying to ensure that they are reaching the standardsexpected• Ensure a consistent approach to practices, communication and training within theteam• Find new, innovative and cost effective ways to build the business• Make certain all global processes are followed and utilized by all team members Show less • Co-determining and developing brand/portfolio strategy• New product development and introduction into market• Developing and co-determining whole marketing mix incl. TV copy, mediaplanning, etc.• Ensuring smooth running of "daily business", i.e. forecasting, financial planning,marketing budget control, packaging design, etc.• Determining and managing brand P&L• Cross-functional collaboration (Supply, Sales, etc)• Coaching and training assistant (direct report)• Involvement in all brands’ digital projects (agency briefing, cost control, postevaluation, etc)• Ensuring the fast dissemination of the best practices for replication• Attending regional digital meetings and adopt and share best practices Show less • Managing the brand to maximise long term sales and profitability• Developing, recommending and executing annual marketing plan activities,including local media strategy and plans and manage the effective deployment ofthe marketing budget• Analyzing brands and market trends and recommend actions to be taken• New product development and introduction into market• Monitoring the marketing budget and developing product forecasts• Managing market research projects to deliver powerful consumer and customerinsights as the basis for long-term brand growth. Developing these insights intoachievable plans• Development of local copy strategy / executions• In close co-operation with the Sales function and Trade Marketing, identify tradeneeds / opportunities, developing pricing and distribution strategies and tradepromotions for assigned brands Show less Managing the brand to maximise long term sales and profitability• Developing, recommending and executing annual marketing plan activities,including local media strategy and plans and manage the effective deployment ofthe marketing budget• Analyzing brands and market trends and recommend actions to be taken• New product development and introduction into market• Monitoring the marketing budget and developing product forecasts• Managing market research projects to deliver powerful consumer and customerinsights as the basis for long-term brand growth. Developing these insights intoachievable plans• Development of local copy strategy / executions• In close co-operation with the Sales function and Trade Marketing, identify tradeneeds / opportunities, developing pricing and distribution strategies and tradepromotions for assigned brands• Working with the media agency, brand teams and global media teams to improvethe efficiency and effectiveness of media efforts and identify and manage mediaopportunities to drive business forward• Negotiation of buying conditions with agency• Supporting the brand teams in development of effective media campaigns• Control of spending vs plans• Identifying and sharing media best demonstrated practice/learning internationally Show less

  • Marketing Manager Greece

    Dec 2020 - Jan 2022

  • Head of Trade Marketing - Health

    Jan 2018 - Dec 2020

  • Pharma Channel Marketing Manager

    Mar 2013 - Jan 2018

  • Category Manager

    Jun 2012 - Mar 2013

  • Senior Brand Manager Dettol & Digital Champion

    Nov 2011 - Jun 2012

  • Brand Manager Dettol

    Dec 2010 - Nov 2011

  • Brand Manager Veet / Clearasil & Media Manager

    Nov 2009 - Dec 2010
• 

  Coca-cola hbc

  Jan 2022 - now

  Channel marketing manager at home