Experience

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  Sc anabasis srl

  Jul 2011 - Nov 2015

  Marketing and sales specialist

  Act as account manager for European funded projects, successfully managing EU funded projects and activities of over 250,000 USD: media visibility, branding assets, communication materials, project launch and closing event managementProject management and development: writing, planning and managing a EU-funded project, managing to access funds in value of 65,000 USD, and owning the project entirely, through implementation, monitoring, assessment and reporting.Design and deliver marketing tailored and communication strategies for existing clients, from brand concept to integrated communication plans Show less

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  Procter & gamble

  Jan 2016 - Apr 2019

  Trade marketing specialist

  Manage and adapt global and regional marketing campaign toolkits to local context for 10 countries in South-East Europe, initiate, manage and monitor local marketing campaigns.Develop and optimize periodic strategies for brands in scope: budget planning, KPI targets and stretch plans.Coordinate brand operations and a field sales team of 15 employees by providing them brand onboarding, dedicated tools to ensure best in class placements and ensuring supervision and mentoring.Lead Corporate Social Responsibility campaigns in the Romanian market, covering national audiences. Achievements: 1) Managed annual budgets of over 3 milion USD; 2) Reduced the warehousing costs by 50% by leading a complex production and distribution optimization project; 3) Special award for increasing the implementation rate of projects from 60% to 95% by using digital tools; Show less

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  Unicef

  Apr 2019 - Aug 2021

  Support the development and implementation of the digital communication strategy and SBCC campaigns: developed a tracking and monitoring system for communication KPIs, including usage of Google Analytics, Facebook Analytics, Hotjar, Hootsuite and media monitoring tools, initiated and implemented integrated communication campaigns, continuously monitored progress, reach and spending, reported on campaign impact and results.Acted as administrator and content creator on the UNICEF Romania website: developed landing pages, created and uploaded articles, human interest stories, press releases, knowledge products and publications, continuously maintained updating of website content, lead the UNICEF Romania website CMS transition from Red Dot to Drupal CMS Project management for a ECHO-funded project in the Europe and Central Asia region – leading a youth initiative of creating authentic youth storytelling to facilitate social cohesion: coordinating youth selection in Romania, capacity building and training on storytelling techniques, facilitating safeguarding trainings, coordinating collaboration between youth representing Romani, Turkyie and Syria.Achievements: 1) more than 7 million people reached through SBC Social Media campaigns; 2) organized an event with more than 250 children for World Children’s Day 2019; 3) Develop a Social Listening program for the Country office. Show less

  • Communication Associate

    Aug 2019 - Aug 2021

  • Communication and fundraising Consultant

    Apr 2019 - Aug 2019
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  Younichoice

  Aug 2021 - May 2022

  Growth, communications and change manager

  Lead research-based rebranding of company: devised an in-depth research process to establish value proposition and organizational culture and values, coordinated visual identity redesign and creation of all digital and physical assets, coordinating advertising activations and soft launch.Lead digital marketing campaigns for Europe and Central Asia: Localizing campaign strategies across the region, Owning the entire campaign process from initiation to measurement and performance reporting.Product management: Act as liaison between product team and the end users, ensuring optimized feedback mechanisms and user participation.Build an international student ambassador community: Initiate a youth-led brand ambassadorship system, led capacity building and training for empowerment, coordinated international teams of youth ambassadors, ensuring active engagement and excellent visibility results for the company.Project, partnerships and event management - international conference for over 3000 participants across Europe and Central Asia, presenting over 20 top-tier universities around the world, including Ivy League and top UK Universities: negotiated partnership guidelines and conditions, on boarded partners, event management, marketing and media coverage coordination, closing-up reporting and project impact assessment.Achievements: 1) Generated 40% growth for the business over the course of 10 months; 2) Enrolled and trained over 75 youth brand ambassadors from 6 countries; 3) Reached more than 100,000 high school students with Social Media campaigns from Europe and Central Asia. Show less

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  Unicef

  Oct 2021 - Mar 2024

  Social and behaviour change consultant

  Develop research processes immunization and refugee response: evaluating needs, coordinating research methodologies implemented by partners, compiling findings and offering technical advice for incorporating data for intervention optimization.Social Listening reports on immunization and refugee response: developed methodology & a tool matrix for each programmatic focus, implemented use of specialized digital tools (Talkwalker, Crowdtangle, Google Trends) and piloted a UNV program employing Ukrainian Refugees.Data and research-driven Social and Behavior Change Communication (SBCC) content and campaign development: message and graphic development, media placement, audience targeting, ongoing spending and performance optimization, monitoring reach, results and impact, reporting and providing technical recommendations.Technical consulting, development and implementation of digital outreach mechanisms for Accountability to Affected Populations strategies.Building and maintaining partnerships with government authorities, implementing partners and wider civil society: collaborating by sharing data and findings, best practices and campaign knowledge.Capacity building for central government and interagency UN working groups on SBC interventions, knowledge management and innovations in data-driven public outreach.Achievements: 1) Led SBCC campaigns which provided 30% of the total reach for UNICEF Romania Social Media channels in 2022; 2) 50% of the Ukrainian refugee community in Romania has been reached with lifesaving information through digital SBC campaigns; 3) Piloted the first team of online unpaid UNVs used in the UNICEF Romania CO and maintained their engagement for 4 consecutive assignments; 4) Managed budgets of over 300,000 USD for SBC communication campaigns on immunization and ensured optimization and maximization of spending. Show less

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  Unicef pakistan

  Aug 2024 - now

  Sbc specialist digital communication polio