Experience

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  Longevity financial

  Jun 2020 - Sept 2020

  Marketing specialist

  - Increasing the reach of assets by 166% through A/B Testing - Successfully create an ad campaign through Facebook Business Manager - Creating new engaging content for platforms such as Instagram, Facebook, and Website - Rebranded and rebuilt websites, while implementing SEO and Website Optimization - Increasing social presence and KPI's by 78%

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  Ted rogers school of management at ryerson university

  Aug 2020 - Dec 2020

  Digital marketing specialist co-op

  -Produced monthly reports, analyzing the changes in growth and strategies implemented, while identifying opportunities to enhance the reputation of TRSM and increase KPI's. -Created, a 5 part wellness mini-vlog series, garnering over 4,300 views on Instagram.-Acted as the first point of contact for public and stakeholder relations, responding to questions and engaging in conversation through social media channels.-Activated, a Halloween engagement campaign, receiving submissions from students, staff and faculty. Generating an engagement rate of 9.95% via Instagram. Show less

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  Stackt

  May 2021 - Sept 2021

  Strategic marketing co-op

  - Developed and created social content and copy for multiple social channels, leading towards major growth across the platform. Assisting with the growth of over 4300 new followers.- Utilised design tools such as Figma and Adobe Suite to redesign the company website, while implementing SEO strategies through keyword copy to ensure the new ranking is superior. - Implementing new company programs and creating new standard operating practices.- Liaison between the companies, influencers, vendors/stakeholders for new marketing initiatives Show less

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  Cadillac fairview

  May 2022 - Aug 2022

  Digital product specialist co-op
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  Msi

  Dec 2023 - Oct 2024

  Marketing specialist (gnp channel lead)

  Oversaw GNP Category for online and offline marketing activities (Graphics Cards, Peripherals, Networking and Storage)