Minna Raitapuro

Experience

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  Asociación de Televisión Educativa Iberoamericana (ATEI)

  Jun 2004 - Aug 2004

  Production Assistant

  ATEI is a nonprofit organization created in 1992 in order to contribute to the development of Latin American education, science and culture through the use of television and other technologies of information and communication. • Assisted reporters and production teams with broadcasting-related tasks, ensuring smooth execution of television content focused on education, science, and culture in Latin America.• Planned, created, and edited video content, contributing to the production of engaging and informative media for educational and cultural dissemination.• Developed and managed video archives, organizing and categorizing audiovisual materials to enhance accessibility and content retrieval for future productions. Show less

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  Zirafa -Youth Centre

  Sept 2006 - Aug 2007

  Education Volunteer

  Zirafa Youth Centre provides creative leisure time activities and supports informal learning for local children and youth in the town of Zilina in Northern Slovakia. • Collaborated with local youth workers to promote youth participation and support informal learning through creative and educational activities.• Organized international youth exchanges and community initiatives within the framework of the Youth in Action program (European Commission), fostering cross-cultural collaboration and engagement.• Developed and facilitated workshops, events, and outreach activities to empower young people and enhance their involvement in local and international projects.European voluntary service (EVS) is the European Commission’s project designed for young people between 17-30 years to volunteer in a another country for a specified period. Show less

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  Yle

  Dec 2007 - Jun 2008

  Production Assistant

  YLE is Finland’s national public service broadcasting company, which plays a major role in producing and presenting programmes dealing with national arts, educational programmes, children’s programmes and also covers special interests and minority groups. As a Production Assistant I contributed to weekly broadcasting of award-winning documentary films from Finland and abroad.• Coordinated pre-reviews of upcoming documentary films, facilitated internal discussions and decision-making• Managed internal and External Communication liaising with production team, and external partners to ensure seamless program execution• Prepared reports on program scheduling, content suitability, and audience reception, providing insights for future broadcasting decisions.• Oversaw program-related documentation, ensuring accuracy and compliance with YLE’s editorial guidelines and broadcasting policies. Show less

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  Tampereen kaupunki - City of Tampere

  Nov 2010 - Aug 2011

  Media Education Specialist

  Youth Services is a unit, which supports children and young people in Tampere region. • Led and managed a media education project "Media House" from initiation to completion, overseeing planning, execution, and evaluation. The project was financed by Finnish Ministry of Education and Culture.• Worked closely with youth workers and teachers to develop and implement a wide range of activities, including workshops and weekly after-school programs for youth.• Built and maintained strategic networks and collaborations, coordinating meetings with key stakeholders, identifying relevant platforms for engagement, and representing the project at seminars and industry events.• Directed internal and external communication, ensuring that project objectives, updates, and key messages were effectively conveyed to stakeholders, partners, and the wider public.• Oversaw the development of digital services and website management, collaborating with the Web Manager to enhance www.nuortentampere.fi, ensuring accessibility and user engagement.• Monitored and evaluated project performance, producing reports and documentation to assess impact, measure progress, and implement improvements for future initiatives. Show less

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  Vrije Universiteit Amsterdam

  Jan 2013 - Mar 2013

  Field Researcher

  My research interests in ethnic minorities, future aspirations, mobility and migration led to conducting ethnographic research on Indigenous mobilities among young Garos in Bangladesh. • Developed a comprehensive research plan and designed fieldwork methodology to investigate Indigenous mobilities in Bangladesh.• Conducted a three-month ethnographic field study in Dhaka and the northern borderlands of Bangladesh, engaging closely with local communities.• Collaborated with an interlocutor, facilitating access to key research participants and ensuring cultural sensitivity in data collection.• Collected qualitative data using participant observation, in-depth interviews, and other ethnographic methods, ensuring a comprehensive understanding of the research subject.• Analyzed collected data and produced ethnographic writing, applying academic research methodologies to interpret findings.• Co-authored an article published in a peer-reviewed journal, contributing to scholarly discussions on mobility and social change. Show less

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  Gracenote

  May 2014 - Feb 2016

  Content Editor

  Gracenote is the world’s leading entertainment data and technology company. The main clients include Netflix, Google and TiVo among many other well-known cable or satellite providers throughout the globe.• Wrote, edited, updated, and translated TV listings-related content, ensuring accuracy, consistency, and timely delivery. • Maintained and mapped existing content, analyzed program schedules, and collaborated with programme information providers to improve data quality.• Assessed editorial and operational needs, developing solutions to improve workflows and content accuracy while enhancing the efficiency of content management processes.• Established and maintained strong relationships with programming information providers, ensuring smooth collaboration and effective content distribution.• Created, collected, and organized detailed metadata for TV shows and movies, contributing to the development of a comprehensive global content database.• Assisted in the launch of new markets, ensuring smooth content integration and alignment with business strategies.• Coordinated quality assurance processes, reviewing and validating results to ensure that all data met Gracenote’s high standards.• Conducted tests on new software and content management tools, providing feedback and ensuring compatibility with editorial workflows. Show less

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  New York Media Group

  Feb 2016 - Jan 2018

  Content Manager

  New York Media Group is a platform for online travel guides, which was awarded as the 6th fastest growing technology company in the Netherlands in Deloitte Technology Fast50 2017.• Managed and updated websites on WordPress, ensuring content localization and translation while maintaining brand consistency. Created new content, optimized pages for search engine visibility (SEO), and ensured that all digital materials met accessibility standards.• Developed and managed a Facebook community of over 20,000 followers, overseeing daily posts, engaging with the audience, and creating new content ideas to increase interaction and brand awareness.• Created and managed Google AdWords campaigns, ensuring effective online advertising while maintaining the organization’s brand identity. Assisted with copywriting, localization, and market research, and published articles on travel-related platforms to enhance visibility and audience engagement.• Contributed to app content development and testing, ensuring that the content was user-friendly, localized, and aligned with market needs. Conducted usability tests to improve functionality and user experience.• Provided customer support through email, social media, and phone, responding to inquiries and resolving issues to strengthen client relationships. • Assisted colleagues in Spanish and Swedish, supporting internal communications, content localization, and multilingual engagement with international audiences. Show less

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  Puroworks

  Sept 2016 - Feb 2018

  Communications Consultant

  Communications management, cross channel communications, content production and localization services.

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  Palvelualojen ammattiliitto PAM ry.

  Apr 2018 - now

  Communications Specialist

  Service Union United PAM is one of the biggest trade unions in Finland representing 190 000 members. PAM negotiates collective agreements for service sectors and safeguards its members’ interests at workplaces. • Develop and execute comprehensive communication strategies• Create and manage content across multiple platforms (press releases, website content, social media channels, newsletter, membership magazine)• Lead the website redesign project (launched 2023) and contribute rebranding the organization's identity, oversee the content management of the website and ongoing developments • Collaborate with stakeholders (NGOs, decision-makers, government bodies, researchers, global networks) • Serve as Managing Editor for the union's membership magazine, coordinating editorial processes, content development, and publication schedules.• Plan and manage contractor relationships, oversee the commissioning of freelancers (photographers, graphic designers, video-makers, translators), negotiating contracts, and ensuring quality delivery.• Monitor and evaluate communication outcomes by developing and implementing analytics tools, enabling data-driven insights and continuous improvement of communication strategies Show less