Cindy G.

Experience

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  Saresco Travellers

  Jul 1998 - Aug 2001

  Retail Executive, Assistant Buyer

  Retail Executive responsible for the daily operations and retail staff management of all the six Perfumes & Cosmetics duty-free stores by Saresco Travellers at Changi Airport Terminal 2. Promoted to Assistant Buyer's role overseeing over 20 beauty brands.

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  Nuance-Watson (S) Pte Ltd

  Sept 2001 - Jan 2006

  Buyer - Beauty

  Responsible for the entire spectrum of merchandising and marketing functions for over 50 major international beauty brands which included introducing many firsts and exclusive product/brand launches such as SK-II and Victoria's Secret Beauty that helped shaped the landscape of travel retailing in Asia Pacific. Nuance-Watson consequentially went on to become widely recognised and won many accolades for being a game-changer in the duty-free industry.

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  Nuance-Watson Singapore Pte Ltd

  Feb 2006 - Jan 2010

  Dual roles: Head of Strategic Marketing and Communications and Category Manager for General Merchandise.Head of Strategic Marketing & Communications: Responsible for creating and building brand awareness for Nuance-Watson, developing new partnerships, sales opportunities and tender proposals for new businesses at Changi Airport. Achievements include the successful development and implementation of tourist group initiative to tap on growing PRC tourists and developing the company's first official website www.nuancewatson.com.sg.Category Manager (General Merchandise): General management covering operations, merchandising, marketing and overall P&Ls of Samsonite, Amazing Grace, FIFA and Marc O'Polo boutiques at Singapore Changi Airport. Show less

  • Senior Manager, Strategic Marketing & Communications and Category Manager (General Merchandise)

    Jan 2008 - Jan 2010

  • Category Manager

    Feb 2006 - Dec 2007
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  Valiram Group

  Jan 2010 - Jul 2010

  Regional Manager

  Head of Beauty Division, general manager of Vie Beaute and the first Victoria's Secret concept store at Resorts World Sentosa.

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  Jonathan Holland

  Oct 2010 - May 2011

  Brand Strategy & Insight

  Contract consultant for Jonathan Holland & Associates with primary functions in attracting new business for the company, evaluating existing business contracts/processes/structures & provide recommendations for future company development; and working with the MD in shaping the long term strategy for the company.

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  Nuance-Watson (S) Pte Ltd

  May 2011 - Mar 2012

  Business Development Manager

  Head of Business Development, primary role in leading and developing business plans with Managing Director on tenders in Singapore. Achievements include the award of two tenders, Samsonite and Victoria's Secret Beauty standalone boutiques at Singapore Changi Airport.

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  Enviably Me

  Jul 2012 - Dec 2020

  Marketing Director

  As head of department and member of the core leadership team, my primary responsibility was in overseeing the marketing, merchandising and e-Commerce activities with the goal of driving sustainable, long-term growth of the company. My biggest achievement would have been working passionately with my teams to build Melissa up into a highly coveted footwear brand in Singapore and contributing to the growth of our people.

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  Freelance

  Dec 2020 - Apr 2024

  Retail & Marketing Consultant

  I focus on retail and marketing consultancy aimed at building young and growing brands and businesses. I help strategise and path the way for business continuity and growth, particularly in the retail and service sectors. I create new business opportunities and experiences that leverage the suite of digital capabilities for business owners so that they may thrive and grow along with the changing digital landscape.

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  Slowdown Art Singapore

  Apr 2023 - now

  Founder & Wellness Art Facilitator

  I organise and facilitate mindful art workshops to spread joy, peace, and creativity. Through hands-on creation, I focus on promoting well-being and a deeper sense of purpose. I realise that there are so many people out there who could benefit from the same practice. Slowdown Art is not just a business to me; it’s a mission to spread joy because I believe that when we slow down and take the time to be present at the moment, we can unlock our full potential and live more fulfilling lives. #slowdownmakeart Join the Slowdown Art Community on IG@slowdownartsg Show less