Yasir Munir

Experience

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  Shaukat Khanum Memorial Cancer Hospital and Research Centre

  Feb 2011 - Aug 2021

  Leading corporate communication of SKMCH&RC with national and international organisations.Research and development of new product/promotions relevant to the assigned campaigns/activities.Developing the strategy for promotion of the assigned campaigns/activitiesPreparing the annual activity schedule for the assigned campaigns/activitiesDevelop policies and procedures of the assigned campaigns/ activitiesIdentifying new marketing and fundraising opportunities with other organisations and institutions.Coordinating with advertising agency for the development of new ideas and campaigns.Developing new fundraising tools and all promotions required for the marketing and fundraising campaigns and activities.Setting contractual agreements (financial transaction is involved) with organizations /institutions being engaged for marketing campaigns.Pursuing grant applications with funding agenciesFacilitate in the recording of promotions of the electronic media. Show less I was Head of marketing and fundraising of Sindh/Balochistan having keen focus on SKMCH&RC, Karachi Hospital’s construction campaign.Planned and executed the Ground-breaking Ceremony of SKMCH&RC, Karachi.Implemented the marketing strategy effectively in the region and managed the fundraising campaigns.Networking with high net-worth individuals and top donors was high on my priorities. Identified and developed resources in the assigned region thus raising funds from the individuals as well as the organisations, business groups/associations etc.Implemented the marketing and fundraising campaigns and events in the region. Show less Supervised all the marketing activities of Shaukat Khanum Memorial Cancer Hospital and Research Centre in Islamabad, KPK Province, FATA and northern areas of Punjab with a keen focus on the then under construction Peshawar Hospital.Kept keen focus on assisting the donor agencies, embassies and other potential entities in monitoring and evaluation of Peshawar Hospital’s construction in the project they had sponsored, which included BOQ’s presentation along with the site visit at SKMT Peshawar Hospital.Executed large scale fundraising campaigns like Zakat, Hide Collection, Cancer Awareness Campaigns and other campaigns of the Hospital in the assigned cities/areas. Ensured installation of outdoor promotions of the campaigns in line with plan finalised for each campaign in the assigned cities/areas.Obtained in-kind donations (property, equipment, jewelry and any other donation) that can be fruitful to the organization. Identified new areas and opportunities for the development of new funding initiatives in the short, medium and long term and liaised with the development staff for product development and budgeting.Provided market feedback regarding competitor activities and any other important information and observation deemed necessary to provide the Manager Fundraising insight into the region.Supervised the team and utilize the resource in the best way so as to accomplish the regional as well as the departmental objectives. Networking with high net-worth individuals and top donors remained a priority. Show less Supervised marketing and fundraising activities in KPK and FATA with keen focus on the construction of Shaukat Khanum Memorial Cancer Hospital and Research Centre, Peshawar.Explored and activated the barren region (KPK and FATA) w.r.t. fundraising under pernicious security situation wherein collection of charity for an institution was never a popular culture.Implemented the marketing strategies effectively in the region and managed the fundraising campaigns.Supervised the team and utilised the resources in the best way possible to accomplish the regional as well as the departmental objectives. Networking with high net-worth individuals and top donors was vital in SKMCH&RC, Peshawar’s timely commencement.To identify and develop resources in the assigned region thus raising funds from the individuals as well as the organizations, business groups/associations etc. Show less Supervised schools/colleges/universities campaigns nationwide with keen focus on taking youth of Pakistan onboard to steer marketing/fundraising campaigns of SKMCH&RC.Developed assigned campaigns and activities.Provided feedback regarding the campaign progress.Developed printed materials required for campaigns and events in consultation with the product development manager.Participated in fundraising events in the region.Conducted Hospital tours for the donors, high net-worth individuals and other business groups in an effort to show case the projects of the Trust for seeking donations as and when required.Monitored the activity and prepared periodical reporting of assigned campaigns. Show less

  • Manager Product Development

    Jul 2020 - Aug 2021

  • Deputy Manager Product Development

    Jul 2017 - Jun 2020

  • Deputy Manager Fundraising

    Apr 2016 - Jun 2017

  • Deputy Manager Fundraising

    Jan 2015 - Apr 2016

  • Assistant Manager Fundraising

    Jul 2012 - Dec 2014

  • Marketing Officer

    Feb 2011 - Jul 2012
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  The Leeds Library

  Apr 2022 - Oct 2022

  Fundraiser