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Joachim Holmberg

Joachim Holmberg

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  • Timeline

  • About me

    Nordic Channel Director at Xerox

  • Education

    • Management Institute of Finland MIF

      2015 - 2017
      Specialist Qualification in Business Management Business Administration and Management, General ISCED 4

      Holders of a Specialist Qualification in Business Management have the skills and vision related to strategic business management required of a company manager. They are able to specify the company's strategy, draw up a strategic development plan, direct strategy implementation in a company and develop their personal management skills.

    • Mercuria Business College

      1992 - 1995
      Bachelor of Business Administration - BBA Business Administration and Management, General ISCED 5

      Studies leading to Bachelor's Degree in Business Administration, Major in marketing

  • Experience

    • Xerox

      Oct 1999 - Mar 2008

      European Xerox Education & Learning organisation representative in Finland. Supported the Xerox Oy Group of Executives in change management through Xerox Leadership Academy program, Supported Channel Partners in recruitment and strategic sales training. Coordinator and developer of education and learning for the Finnish Xerox organization of 234 people in Sales, Administration and Services. Responsible for Xerox Sales Academy Selling Skills training to Xerox and selected Channel Partner’s new recruits. Show less

      • Manager, Education & Learning

        Aug 2006 - Mar 2008

      • Business Development Manager, Indirect Channels Organization

        Jan 2006 - Aug 2007

      • 4/2004-1/2006 Distribution Account Manager, Xerox Oy

        Apr 2004 - Jan 2006

      • 1/2003-4/2004 Office Product Manager, Xerox Oy

        Jan 2003 - Apr 2004

      • Business Manager, Xerox Oy

        Oct 1999 - Jan 2003

    • Nespresso Professional Exclusive Distributor - Premium Coffee Oy

      Apr 2008 - Oct 2008
      B2B Sales Director

      Head of Business to Business Sales Organisation. Recruited and managed ateam of six Sales Specialist with target to double the number of customers YOY. 2008 salestarget 858 units generating revenue of I ,5M€. 100% new business. Targets achievedQ2/2008 123% units, 108% revenue, Q3 128% units, 103% revenue.

    • Xerox

      Nov 2008 - now

      Driving and managing all Technology Channels Business in Finland including Imaging Technology and Services, 30M€ business PA Managing Open Channel Business in the Nordic Region Total Business value 30M€ PA. New Channel Partner recruitment and on-boarding of Document Technology Partners. Steered Channel Partners through complex Business Model changes. Launched and managed Channel Partner Mananged Print Service. Recruiting, On-boarding, terminating and managing of Channel Partners. Total business value 20-45M€ PA.

      • Nordic Channel Director

        Oct 2021 - now

      • Channel Business Manager, Country

        Jan 2017 - Oct 2021

      • Nordic Volume Manager and Channel Expansion Manager

        Feb 2015 - Dec 2016

      • Channel Business Manager, Xerox European Channels Group, Finland

        Nov 2008 - Jan 2015

  • Licenses & Certifications

    • Selling for Success Country Trainer Accreditation

      Gazing Performance Systems
      Jan 2008