Christine Beattie

Experience

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  L'Oréal

  Jan 1985 - Jan 1990

  Senior Marketing Manager

  Selected by senior management to direct priority international business, #2 brand in hair care category. Managed $150MM retail volume and $14.5MM advertising/sales promotion budget. Initiated and directed strategic business and marketing plans for categories with $120MM retail volume.

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  Parfums Christian Dior

  Jan 1990 - Jan 1994

  Director of Marketing

  Directed and managed 300 SKU cosmetic line with retail volume of $48MM and advertising/sales promotion budget of $5MM. Responsibilities included: strategic direction, new products, P&L, advertising, national/account-specific consumer promotion, merchandising, international coordination, and pricing. Managed Associate Marketing Manager and intern.

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  Bath & Body Works

  Jan 1994 - Jan 1999

  Director of Marketing

  Led strategy, product positioning, formula development, packaging, and business building programs for one of the nation’s fastest growing retailers. Heavy emphasis on new business and product development.• To capture diminishing, more sophisticated target consumer group, launched a new category that surpassed launch sales plan +40% (w/ minimal cannibalization) and COG’s objective by 10 points.

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  The Estée Lauder Companies Inc.

  Jan 1999 - Jan 2001

  VP Marketing, Bobbi Brown

  Led development of global strategic direction, including strengthening of brand positioning, product, consumer communications, packaging, merchandising, and business building programs. Managed Director of Marketing and Marketing Assistant.• Protected and grew market share in highly competitive segment +5% by updating positioning and key messaging that broadened appeal from niche makeup to lifestyle brand.• Identified categories with key growth potential and developed plans that were on track to build estimated global sales +50% over 3 years. Show less

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  CB Associates

  Jan 2002 - Jan 2007

  Founder & President

  Managed consulting business specializing in creating, restaging, and building brands through strategic marketing, targeted new product development, and innovative business-building programs. Advised on carving out a niche in fast-paced and evolving sectors for start-ups to Fortune 500 companies.• For celebrity hair stylist brand, developed new positioning, marketing plan, products/sets, plus support initiatives that drove sales up +46% vs. prior year with minimal increased distribution.• Grew mature fragrance brand +10% in sales, significantly higher than industry average, with initiatives that targeted existing customers and attracted new audiences. Show less

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  Pour Wines, a boutique wine store

  Jan 2007 - Jan 2009

  Co-Creator and Co-Owner

  In a market where 66% of new businesses fail within the first 10 years (SBA), developed business and launch plans, positioning, and differentiated retail experience for boutique wine store going into its 13th year.

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  Interparfums

  Jan 2009 - Jan 2010

  Director of Marketing

  Led development of licensed beauty brands for specialty store division. Responsibilities included identifying relevant market opportunities, plus developing products, packaging, and merchandising.• Working with two different client teams in the US and UK, launched a new beauty line targeted to adults and kids for The Disney Store, with launch sales results +10% above Company expectations.

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  Coty

  Jan 2010 - Jan 2012

  Senior Director, Global Marketing

  Led global development to revitalize Guess fragrance brand, including concept, product, packaging, digital/social, advertising, merchandising, and promotion. Worked with licensor to ensure alignment with overall Guess brand image. Interacted with individual markets to adapt tools on a local level while meeting Corporate P&L goals. Supervised Senior Marketing Manager, Marketing Assistant, and intern.• Led cross-functional team to improve global ranking by two places and profitability by +5% through 3-year category development plan, even though client team and individual markets had disparate brand perceptions.• Spearheaded integrated program to build fragrance penetration in more than 500 Guess stores globally by 2 percentage points. Show less

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  Ahava North America

  Jan 2013 - Jan 2014

  Sr. Director of Marketing, North America

  Led development and execution of brand restage for Ahava “core” line and Dead Sea Essentials sub-brand in relevant prestige, mid-tier, independent, mass, and online distribution channels. Responsible for P&L. Supervised two Marketing Managers.• Despite Corporate struggle over global direction, collaborated with teams worldwide to create innovative North American products and market initiatives for core brand that grew revenue +10%.

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  IF STUDIO

  Jan 2014 - Jun 2018

  Account Director & Strategist

  Spearheaded development of brand strategy and creative deliverables (i.e. positioning, naming, website, brochure, digital and print advertising, packaging, and branded sales environment) for lifestyle branding agency. Managed diverse portfolio of accounts with responsibility for budgets, timelines, and overall client relationships (from C-Suite to brand assistants). Supervised two Account Managers.• Repositioned four hospitality companies, with different cultures and specialties, into a global leader of custom luxury experiences with new branding, naming architecture, and graphic expression.• Drove rebranding of niche skincare line with updated naming system, logo, and packaging to harmonize with new parent company and create stronger differentiation in the category.• Worked with 20+ person client team to create unique brand identity with integrated communication campaign for a NYC residential building that yielded higher than average price/square foot. Show less

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  Compass Pro Bono

  Aug 2018 - Jan 2022

  Strategy & Marketing Consultant

  Led a team of seven volunteer professionals that identified core issues to address and recommended strategies for strengthening Victory Gardens Theater.Co-led a team to develop board engagement strategies and a board handbook for Housing Choice Partners, which works to break the cycle of intergenerational poverty and promote racial and economic diversity in housing.

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  ANAD (National Association of Anorexia Nervosa and Associated Disorders)

  Sept 2020 - Jan 2022

  Director of External Engagement

  Led outreach efforts to build a broader and more diverse audience, expand presence and grow donations, including website, digital/social media, email marketing, and corporate sponsorships for the leading nonprofit organization in the US offering free peer support to anyone in recovery from an eating disorder.

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  IF STUDIO

  Jan 2022 - Dec 2023

  Vice President, Account Services

  Spearhead development of brand strategy and creative deliverables (i.e. positioning, naming, website, brochure, digital and print advertising, packaging, and branded sales environment) for lifestyle branding agency. Manage diverse portfolio of accounts with responsibility for budgets, timelines, and overall client relationships.