Muhammad Umer Ashraf

Experience

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  Coupon Refund Inc.

  Jun 2011 - Feb 2012

  SEO( Internet Marketer)

  Performing keyword research and SEO copywriting and publishing it on various platforms to gain ranking against targeted keywords. - Designed detailed feature and original content to include keyword or phrases that will increase traffic to a website and improve website authority. - Developed and managed campaigns and Internet marketing programs, including organic optimization, blog implementation, and quality link-building efforts.

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  Pribno Inc

  Feb 2012 - Jan 2013

  SEO Executive

  In Mobistealth I perform SEO of their main company brand Mobistealth and child sites for getting ranking and generating leads. Manage all aspects of the agency’s SEO including on-site techniques, link building, blogging, content marketing, online PR, technical SEO – crawl errors, data mark up, xml sitemaps etc. Work with the Content Manager and Social Media Manager to devise an effective digital strategy which works across a range of platforms. Work with project manager, team members to use Google Analytics and other analytical programs to deliver key campaign performance reports to management. Co-ordinate with the PPC manager to ensure effective keyword targeting and landing page structure. Show less

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  ESP Interactive Solutions, Inc.

  Mar 2013 - Nov 2015

  Team Lead Digital Marketing

  Experienced marketing professional with a demonstrated history of working in the technology industry. Skilled in Digital Strategy to design and deliver modern digital experiences for clients and partners. Develop and deploy digital marketing strategy that drives engagement responses, and lead generation through various channels of expertise, including social media, paid media, search/SEO, and more. Enthusiastic, collaborative, and able to work and thrive in a fast-paced environment. As the Digital Marketing Specialist, I was responsible for developing and implementing strategic digital marketing and communication initiatives. This included utilizing social media to drive traffic to all digital platforms to promote brand awareness, increase engagement and meet campaign goals. Show less

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  ESP Interactive Solutions, Inc.

  Jan 2016 - Sept 2017

  Social Media Marketing Manager

  Social Media Marketing, SEM, SEO & Analytics Specialist – manage SMM, SEM, SEO, Display and Remarketing campaigns with a focus on lead generation as well as data analysis/reporting for a variety of small, medium and large corporate clients including Deep Ocean, McNamara’s Steak International Spy Shop, ESP Interactive Solutions, Gen Rocket, SEMI Probes etc.Lead SEO/SEM, Display and Analytics specialist responsible for all digital media campaigns, digital media buying and data analysis/reporting with a focus on driving online sales for McNamara’s Steak and International Spy Shop. • Digital Analyst – tasked with improving the website analytics, on-going reporting, CRM and social media marketing recommendations for companies, with a focus on generating online sales.• Optimization and Amplification Specialist - executed extensive digital media buys for McNamara’s Steak, running campaigns across the display, search, video and social channels. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification Show less

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  Virikson Holidays

  Sept 2017 - now

  Head of Digital Strategy and Growth

  I have experience in giving businesses more credibility, affiliate partners, exposure and customer relationships on social media sites and across all digital platforms. When you choose to grow your business presence as a top authority in the market, you will need the right strategies that is both aligned with your brand and the stage of your business. Implementing end-to-end digital marketing, Affiliate marketing and social media initiatives for target audiences, ensuring key message delivery, audience engagement, and positive brand affinity.Manage Google Adwords and Bing campaigns for various brands of Virikson Travel including Alharam travel, Virikson Morocco Holidays etc. that budgets exceeding more than £50K.Design and Execute Search Engine optimization strategy to get ranking on targeted key phrases with the help of my team. Major focus on page optimization including meta tags, Redirects, canonicalization, Robots file management. In Off page mostly focus on content marketing and trying to generate quality backlinks from high DA and PA and t outrank big Landing page design and optimization by keeping our business model and customer’s sales cycle in mind so that when user land on our website desired action must be performed.Program or certain event promotion plan and integrate it with all digital media marketing platforms. Planning engaging content with a strong brand voice for the website and social media channels, staying current on what’s trending online and what customers are talking about. Show less