Majda Anwar Qaqish (gah-geesh)

Experience

• 

  Knowlagent

  Dec 2004 - Jan 2007

  Marketing Intern

  Conducted web analytic/ prospective research of potential clients Classified over 60 companies to Knowlagent specific criteriaDeveloped step-by-step “How-To Guide” for research techniques that is still used by KnowlagentConducted market positioning and lead generation research projectAnalyzed and compared messaging of 20 companies via websites and PR to Knowlagent’s unique market positionPresented research with recommendations on positioning and lead generation via the web Show less

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  ERS Global

  May 2007 - Jul 2007

  Marketing Intern

  Delivered strategic marketing communications and lead generation plan Managed quarterly company newsletter sent out to over 900 clients for Conducted competitive analysis for C-level growth plan

• 

  The Pedowitz Group

  May 2008 - now

  Reporting to the CSO, I led a team of 8 consultants delivering strategic consulting for 11 enterprise clients, acquiring and growing accounts. I oversaw major deliverables, developed executive presentation materials, launched a program to upscale deliverables, and created 3 virtual course products. I hired 2 senior strategists including the CMO and VP of New Business, collaborating on new solutions, productization, and acquisition transition while increasing team billable rates by 10-30%. As a consultant, I also facilitated AI adoption by launching an AI tool initiative and participated in an AI council of 10 to develop new policies and transform AI offerings. Finally, after the company conducted its first acquisition, acted as a cultural liaison to blend strategy and creative teams from both organizations. Show less As VP of Marketing, I oversaw human capital management and reported to the CRO to grow overall business by 201% and secure a 7-figure client through a new website refresh. I owned all customer acquisition channels, provided executive reporting, and led ABM to generate pipeline and increase lead value. I launched a new $50K product line, built a 15+ person marketing team, and devised digital strategies that doubled and tripled conversions. In one record-setting quarter, I achieved $700K in bookings and a 3x marketing ROI within a year. Show less As Senior Strategist working with up to 10 clients at a time, I delivered marketing-sourced and influenced revenue from startups to global multi-billion dollar companies by developing and implementing recommended GTM and demand generation strategies. I managed project teams ensuring implementation, measurement, and optimization of $100M in client campaigns. Through training 300+ global teams and executives, I drove promotions, marketing tech adoption, and launching multi-channel campaigns with 83% reduced throughput. I led strategic email transformation for a Fortune 500 client and optimized 60+ campaign emails per segment to boost engagement. I also pioneered the first ABM program for another Fortune 500 organization targeting Fortune 100 companies, resulting in expansion into key accounts. Show less I implemented over 50 instances of the Marketo automation platform and provided 4+ years of monthly online training for Marketo customers through Marketo Education. I trained new users on Marketo's Lead Management and Revenue Cycle Analytics platforms. I developed campaigns and processes for Fortune 500 clients, analyzed their marketing systems and revenue performance, and served as a power user for their marketing automation. I provided best practices and strategies in campaign development and revenue marketing. Show less

  • Vice President of Digital Strategy

    Aug 2022 - now

  • VP of Growth Marketing, Former Director of Marketing

    Dec 2019 - Aug 2022

  • Senior Program Manager

    Apr 2018 - Dec 2019

  • Senior Strategist

    Oct 2013 - Apr 2018

  • Marketing Automation Consultant

    May 2008 - Oct 2013