Lillian L.

Experience

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  百胜集团

  Nov 2015 - Apr 2016

  KFC Marketing Intern

  Data Analysis: Make monthly & periodical sales data report with DWBI database and Excel; do promotion sales forecast;Account Checking: Input PO and check advertising fee account with Finance Dept.; Promotion Supporting: Assist H5 activity to prepare material and follow checkout process;Internal Survey: Participate in internal survey of new product’s taste, package and slogan;

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  华特迪士尼公司-中国

  May 2016 - Apr 2017

  Media Network Research Intern

  Data Analysis: Collect and analyze TVR of Disney’s TV program, track online shorts’ performance, make weekly & monthly report; Industry Research: Track trends of TV & Digital media industry and Movie Distribution;IP Case Study: Make local IP development casebook for strategy team;Distribution Planning: Assist to make traditional & digital media distribution plan to Disney’s content;Project Research: Support new IP pre-market research including focus group, questionnaire survey;

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  丽人丽妆

  Jul 2017 - Jan 2018

  Management Trainee

  Rotation in logistics and consumer service;Operation specialist of Biotherm Tmall Flagship Store, support daily goods & page management, coordinate Tmall promotion event and RTB advertising;

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  群邑

  Jan 2018 - Oct 2019

  Senior E-Commerce Executive

  E-Commerce

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  Performics

  Oct 2019 - Sept 2021

  Manager, EC
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  字节跳动

  Sept 2021 - now

  电商广告行业运营