Ivana Radojevic

Experience

• 

  Invej A.D.

  Jul 2006 - Aug 2007

  June-August Manager of business organization I was involved in process of development business goals and objectives for all companies that work within Invej. In this role I helped transformation of the business by setting up the base for modern HR processes and making it more competitive, lean and flexible. My main occupation was related to HRM as I was designing and implementing new organizational scheme and to ensure that the holding has the adequate and suitable resources to complete its activities. Working on specific job descriptions and job qualifications we also set up procedures for regurgitation and selection process. Defining new way to supervise the work of employees and provide feedback and counsel to improve efficiency and effectiveness and employee satisfaction. Also I was working on settlement of the Performance appraisal process where we used MBO model and with external consultant set up fundamentals of Quality Management System (QMS). Show less March-June Invej member company - Ratar AD - Pančevo. Marketing department. Market trends research of the flour milling industry in West and Middle Europe. Es a part of research I did business trip to Czech Republic and visit several relevant mills with whom I made constitution business correspondence with their management and arrange further cooperation. During that period also I was in a organizational and hosting team of fair exhibition of Ratar at the International Agricultural Fair. Main responsibilities: Defining specific aim for this event, budget planning, creating coherent stand concept, defining concept of targeted visitor marketing, follow-up evaluation of a trade fair. Show less July, 2006. - March, 2007. Project department, Marketing manager (a project of building confectionery factory). Marketing engagements: market research of confectionery market for Investing study, making Marketing plan, defining marketing tactics for accession of confectionery products on Serbian and foreign market, defining prices strategy, making selling plan and projection of selling and gross income during the next 20 years, overlook of market trends and competition. HRM engagements: Managing recruitment process to target both active and passive candidates using a variety of tools and techniques including external market knowledge, third party job boards, networking sites, recruiting sites and headhunting. Overseeing the sourcing and selection process i.e. needs definition, creating job ads, sourcing and screening candidates for current and future opportunities, assessing and presenting qualified candidates to COO and facilitating the offer process.Interviewing and testing candidates, preparing reports, reference checking. Presentation of selected candidates and organizing interviews with COO, giving support to COO in making their decisionActing as a candidate relationship manager ensuring the company is represented in a manner consistent with the corporate values. Tracking information information about all potential candidates in data base. Employees registration to trainings and seminars. Organizing and evaluating internal education and training.Other engagements: Serbian and foreign trade conventions, statistics of export and import, overlook of fairs and conventions, communication with Embassies and Chambers of economy. Interviewing and selection of candidates for new positions within the scope of Commercial part of Project department. Engagements on other projects: coffee and instant drinks, toffee and chewing gum and ice-cream. During that period also I worked as consultant to other Invej factories for marketing and organization. Show less

  • Planning Development Manager | Internal communication manager

    Jul 2006 - Aug 2007

  • Marketing Manager | Special events manager | Brand manager

    Mar 2007 - Jun 2007

  • Brand manager| Marketing strategy manager | Marketing Research Manager

    Jul 2006 - May 2007
• 

  NIP Obrazovni informator

  Jun 2007 - Nov 2007

  Brand Strategist | Senior Manager Internal Communications | Senior Events manager

  Worked on transformation of the business by setting up the base for modern HR processes and making it more competitive, lean and flexible. Also with external PR agency defining, creating and coordinating OI strategy in External and Internal Communications, Corporate Social Responsibility and PR, in a way that the company’s messages are consistent and reflect the organization’s strategic vision. That resulted in making more than 30% increase of new connections with the Public institutions, Ministries and Public companies. Internal Communication - working on employer branding, Intranet and employee newsletters, employee engagement programs and internal trainings.Referring to CSR – implemented project Revitalisation of village Zaovine by education of youth.In terms of PR - executed conference for managers of public institutions with media coverage. Show less

• 

  BIGZ Publishing

  Jan 2008 - Oct 2008

  Senior Marketing Manager | Senior Event manager

  Organization of promotional activities for launching new products, work on holistic marketing campaigns, presentations of new products and commercial program planning, that resulted with successfully exceeding sales target for more than 25%. Maintaining the customer database and the CRM records, with 100% market coverage. Organization and coordination of the product portfolio presentations.

• 

  EKO SERBIA

  Jan 2009 - Oct 2010

  Business Development Specialist | Commercial Sales Specialist

  Experienced in creating reports, purchase and sales orders in SAP information system. Developed, maintained and grew fuels, oils, and lubricants sales by regions with outstanding results. Worked with the established commercial accounts as well built the new customer base. Maintained regular face-to-face customer call cycle including cold calling.Reviewed and track sales volumes, margins and report sales activities. Worked within agreed authority level with credit management, pricing, and debt to ensure that there is a minimum risk to the Company.Prepared the tender documentation for participation in public tenders. During my time at Eko, I have met sales quotas each month, quarter and year (review of working performance, agreed action plans and personal development plan). Show less

• 

  International Conference Innovation, Competitiveness and Sustainable Development - ICSD 2016

  Dec 2015 - Dec 2016

  Head of Events | Organizing Committee Chair & Programme Board vice-chair

  Organizing the first international conference was challenging with shortage of time. Selection of the organizing and program committee members, resulted in creating 3 cross functional teams (technical, organizational and program) that worked on website, promotional materials and scientific program and updates. Coordination of the conference announcements and public relations resulted with more than 10 published articles, 6 tv posts and 2 radio hosting. Conference budget with social program was successfully implemented with more than 250 participants, more than 30 internationally recognised professionals and 9 guest speakers. Show less

• 

  Univerzitet Metropolitan Beograd

  Feb 2016 - Jan 2019

  Teaching and mentoring students subject in marketing and communication field, helped me to involve them in research projects, conference organization, and University promotion. Organizing workshops for social media marketing, SEO, email marketing, ABL, and BTL campaigns was mutually useful for students and University where we made a new design for website and social media channels. In the last 10 years, we increased student enrolment for more than 30% each year and increased student retention on more than 85%. As a mentor, I advised students how to achieve their goals, and how to improve their knowledge and career skills, which resulted that all of them find a job and continue to level up their positions.Writing original research and analysis to advance knowledge in the field and publishing them in books and academic journals. Following recent changes and innovations in the field.Working with professors to develop or modify course plans - syllabus.Organizing scientific conferences. Organizing Committee member for: BISEC 2011, BISEC 2013, BISEC 2015. Participation in academic committees.During this period of 10 years I was engaged in the following courses:Bachelor study programs:Principles of Marketing, Integrated Marketing Communications, Principles of Management, Marketing Research, Consumer Behavior, Brand Management, Marketing Management, Strategic Management, Human Resources ManagementMaster study programs: Marketing Management – advanced level, Strategic Marketing, Marketing Research – advanced level, Strategic Management – advanced level, Brand Management – advanced level Show less Conducting qualitative marketing research with a focus on exploring student expectations and potential improvements of experience and their achievement. Resulted with new sections on website, creation of the new students relation policy, and overall growth of students satisfaction. Using advanced moderating techniques (projective techniques, laddering) in order to draw out respondents perceptions, opinions, attitudes,feelings and beliefs that underlie and influence behavior, I gain best possible results and students trust. Show less

  • Senior Brand Strategist & Development Manager | Marketing consultant, Lecturer & Researcher

    Oct 2008 - Jan 2019

  • Marketing Research Manager | Focus group Moderator

    Feb 2016 - Aug 2016
• 

  Consultant, Researcher and Mentor

  Jan 2019 - now

  Digital & Brand Strategist | Internal communications consultant | Growth manager