Krisztina Paraskeva

Experience

• 

  Smartology.net

  Sept 2015 - Sept 2020

  Smartology is an advertising technology company offering programmatic and direct solutions to the world's leading premium publishers and advertisers. The SmartMatch SaaS platform empowers global brands to quickly and efficiently generate contextual advertising using their existing content.During my time at Smartology I was in charge of closely monitoring a company’s financial health by maintaining, managing and analysing financial statements, payroll, budgets, internal reports and tax compliance issues. I was responsible for financial analysis and reporting in the UK, US and Singapore, researching and reporting on factors influencing business performance, coordinating the integration of business data systems and business process management, overseeing the day to day credit control and payment management, and preparing management information to produce statutory accounts and KPI reports. AchievementsSuccessful evaluation, due diligence and coordination of Series A and follow-on fundraising roundsIncorporation of foreign subsidiary entities Implementation of several different types of financial, CRM and business intelligence innovative software Show less

  • Financial Controller

    Jan 2016 - Sept 2020

  • Finance & Office Manager

    Sept 2015 - Jan 2016
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  Qumin

  Sept 2020 - Apr 2022

  Head Of Finance

  Qumin aims to open the world to China as a digital marketing agency while specialising in highlighting people and cultures through creative branding and marketing. My duties included overseeing all financial, HR and legal activities in London and Shanghai, and setting the financial strategy of the business in line with company goals while working closely with the CEO.AchievementsSuccessful setup of the Head of Finance role after bringing the outsourced function in houseCreation of the company’s fully automated excel based finance model with built-in forecasting, budgeting, actuals and variance analysisIntroducing 10+ processes across departments within a few months to improve decision making and information flowIntroducing a company-wide finance approval process and establishing annual and quarterly cost and revenue budgetsIncreasing gross profit margin by 15% within a few months after introducing multiple rules for quoting and time investment into current projects Show less

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  Intigriti

  May 2022 - now

  Head Of Finance

  Intigriti is Europe's #1 ethical hacking and bug bounty platform, an award-winning cybersecurity company that specializes in continuous, realistic security testing to help companies protect their assets and their brand.Ensuring overall effectiveness of the finance function while building and shaping the finance department throughout the ongoing development of finance processes, insightful reporting and analysis and efficient workflows.