Tanya Fitzgerald, CFRE

Experience

• 

  Charleston County Government

  Jul 2002 - Oct 2004

  Buyer
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  Barbour Griffith & Rogers

  Sept 2004 - Oct 2005

  Legislative Assistant
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  Pearlstine Distributors

  Oct 2005 - Dec 2008

  Director of Communications
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  LS3P ASSOCIATES LTD.

  Apr 2008 - Sept 2010

  Evolution Group Lead
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  South Carolina Aquarium

  Aug 2010 - Jul 2015

  Board & Special Projects Manager

  Led a diverse group comprising 45 Board of Directors, Emeriti, and 23 Junior Board members, focusing on annual, major, and campaign fundraising initiatives. Orchestrated and delivered three of the Aquarium's largest revenue producing events, simultaneously managing top-tier corporate prospects. Regularly achieving or surpassing an annual fundraising goal of $2,500,000 annually.

• 

  Louie's Kids

  Jan 2014 - Jan 2016

  Board Member
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  Blackbaud

  Jul 2016 - now

  Develop and execute go-to-market strategies, value propositions, marketing collateral, webinars, blogs, and town halls. Craft internal and external messaging and drive cross-functional collaboration for Blackbaud Raiser's Edge NXT (RENXT) across the U.S., Europe, Canada, and Australia/New Zealand. Focusing on accelerating customer acquisition, expanding upsell opportunities, and enhancing customer retention.Develop and manage the global RENXT Product Update Briefings in collaboration with RDO, achieving a 31% attendance increase in 2024 and the highest-attended roadmap session to date.Create and implement sales enablement strategies and tools for RENXT, equipping 1,500+ account executives to engage prospects, address customer needs, and drive revenue growth.Collaborate with the Blackbaud Online Giving, Blackbaud Merchant Services, and product management teams to drive adoption and streamline communications, effectively highlighting customer needs and pain points through clear and engaging storytelling.Oversee and curate all content on the RENXT Community, ensuring alignment with brand messaging, corporate initiatives, product development goals, and customer expectations, while making the technical aspects of the messaging clear and easily understandable. Additionally, emphasize how these developments directly impact and benefit customers.Partner with Advisory+ to deliver customer-facing sessions by creating content that aligns with customer interests and product development, including email and digital campaigns, presentation decks, and talking points to support CSMs.Partner with demand generation marketing on initiatives that matter to customers, including feature developments and product launches, leveraging data to create targeted scripts for business development representatives and produce marketing collateral that drives pipeline growth. Show less Effectively managed a diverse portfolio of nonprofit Arts & Culture clients, focused on achieving optimal results, enhancing customer satisfaction, and increasing retention. Managed relationships with over 300 one-to-many any customers and 26 one-to-one customers, ensuring productive, satisfaction andengagement with Blackbaud.Built and maintained strong strategic relationships with C-suite executives, senior directors, managers, and other key stakeholders across our customer base, earning their trust and respect.Using my CFRE certification, I provided consultative expertise in fundraising, website management, social media, CRM, and finance strategies to help clients optimize their use of Blackbaud solutions and achieve their goals.Developed and executed success plans collaboratively, with each customer, supported by regular executive business review meetings, to ensure timely achievement of their desired outcomes.Worked cross-functionally with marketing to develop platform adoption campaigns, ensuring that customers effectively utilize their solutions to achieve their goals.Supported the wider customer success and marketing teams to identify, develop, and deliver adoption webinars, user groups, blogs, customer stories, and other thought leadership for customers.Managed complex and sensitive customer situations with professionalism, transforming negative experiences into positive outcomes for both Blackbaud and the customer. Show less

  • Senior Product Marketing Manager

    May 2019 - now

  • Senior Customer Success Manager

    Jul 2016 - May 2019