Annalize Dabara

Experience

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  Toyota Lanka (Private) Limited

  Nov 2014 - Jan 2018

  • Editor-In-Chief of company’s annual magazine “Wheels” (conceptualization to execution)• Management of CSR project, “Toyota Dream Car Art Contest”• Content for Online and Offline mediums (Social Media, Website, Intranet)• Branding and PR• Event/campaign planning and management• Negotiations with suppliers/vendors for campaigns /events/branding • Preparation and analysis of Sri Lanka's Economic Outlook (Monthly)• Preparation of Weekly Operational Meeting report Show less As the Project Coordinator for Toyota Lanka’s biggest CSR project “Toyota Dream Car Art Contest”, I was responsible for managing the contest from conceptualization to implementation locally, submitting contestants for international contest held by the Toyota Motor Corporation, Japan and management of administration and logistics related to global contest. Responsibilities included:• Create / present partnership proposals for potential sponsors• Media scheduling and promotion campaign handling with agencies• Liaison for customer inquiries related to contest• Coordination across multiple teams for completion of tasks• Conducting workshops for Dream Car Art Contest at National schools for awareness creation (Concept to execution of workshop programmes)• Localizing and handling all material sent from Toyota Motor Corporation for the local contest• Budget management (Total budget of Rs. 13 million)• Develop and maintain detailed project schedules inclusive of administrative tasks• Coordinating meetings, travel arrangements and expense reports• Organizing and managing the Grand Finale National Award Ceremony (2015/2016/2017)• Social Media, Website Management for contest Show less

  • Marketing Officer - Corporate Planning and Marketing Group

    May 2016 - Jan 2018

  • Trainee - Corporate Planning Group

    Jun 2015 - Jun 2016

  • Project Coordinator - Toyota Dream Car Art Contest

    Nov 2014 - May 2015
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  Cinnamon Air

  Jan 2018 - Mar 2021

  Executive - Marketing & Communications

  • Online and offline marketing strategy development and implementation• Branding• Plan / create / publish content on social media platforms• Budget tracking • PR and Media Management • Customer inquiries, complaints, feedback management• Business Development• Monitoring analytics of social media channels and website • Partnerships, sponsorships and tactical agreements acquisition • Design brand collateral (Adobe Photoshop / Illustrator)• Corporate/ business correspondence• Website Maintenance (CMS – WordPress) Show less

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  IsharaShehan Consultancy

  May 2020 - Dec 2020

  SEO Content Specialist

  Development of optimized content (including keywords/phrases) to increase traffic to website. This includes writing: - Article Writing - Q&A and Microblogs - Meta Tags writing - Website content writing - Social Media Posts writing - Other ad-hoc content development requirements

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  Camms

  Mar 2021 - Jul 2023

  Marketing Coordinator

  • Building and providing high quality and enriched databases and key targeting lists for prospecting/cold calling activities using platforms such as Cognism, Lusha and Salesforce.• Maintaining data integrity and quality of contacts in HubSpot and Salesforce.• Qualify and push through Marketing Qualified Leads (MQLs) that are generated through formsubmissions and various third-party marketing campaigns.• Provide assistance to the sales and marketing teams, when needed, to manage the executionof campaigns.• Building and providing reports and analytics on the lead generation campaigns.• Supporting the Marketing team with various tasks such as research work for projects, assistingin compilation of slide decks for various projects etc. as and when required.• Conceptualised and executed a content strategy for LinkedIn (2021 – 2022)• Updating social media channels of the group (predominantly LinkedIn) and assisting other teammembers as/when support is required for social media related work.• Worked on an extensive internal communication and social media plan and strategy. Show less

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  Genxt Sri Lanka

  Jul 2023 - Feb 2024

  Marketing Manager

  • Developing and executing successful marketing strategies for leading brands, including Apple, Xiaomi, Infinix and Dyson.• Marketing Strategy Development: Creating comprehensive marketing plans aligned with global objectives for all verticals and conducting market research to identify opportunities for growth• Brand Management: Managing and enhancing brand identity and reputation, ensuring consistent messaging across all touch points, and working closely with global brand teams to ensure compliance with guidelines.• Campaign Management: Planned and executed integrated campaigns for product launches, promotions, and seasonal events, collaborated with cross-functional teams, and monitored campaign performance to optimize activities.• Digital Marketing: Oversee the digital marketing strategy, including social media, online advertising, email marketing, and website management, and staying up to date with the latest trends and technologies.• Store Opening Management: Successfully overseeing the opening of new Gnext stores from conception to completion, collaborating with external parties and cross-functional teams to ensure brand consistency and a seamless experience. Show less

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  Dijital Team

  Mar 2024 - now

  Digital Marketing Manager

  Client: Wil ValorResponsible for overseeing all aspects of Wil Valor's digital marketing strategy.This includes analyzing website analytics, maintaining the business page, optimizing website content for SEO, managing email marketing campaigns, overseeing social media activities, and coordinating with other team members on administrative tasks.

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  Lyceum Campus

  Oct 2024 - now

  Visiting Lecturer

  Module - Marketing Management