Alex Adam

Experience

• 

  Equanet

  Sept 1992 - Jun 1994

  Sales Executive

  Selling IT equipment to a wide range of corporate clients

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  Autodesk

  Jul 1994 - Sept 1997

  Sales and Marketing Executive

  A reactive and varied role, assisting the all channel marketing and corporate sales activities.

• 

  Visio Corporation

  Sept 1997 - Aug 1999

  Trade Marketing Executive

  Responsible for channel marketing activities across EMEA.

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  Ntl:

  Aug 1999 - Oct 2000

  Marketing Campaign Manager

  A high profile position with responsibility for producing all acquisition marketing collateral for a sales force of over 2000 and a budget of £1.2 million. Customer acquisition campaigns – design and implementation of campaigns to acquire and retain customers. Print production - responsible for timely design and production of promotional literature with monthly print runs in excess of 500,000Project management - responsible for integrating and rebranding all marketing materials and supporting processes following the merger of Cable & Wireless and ntl: Creative briefs and agency management – development of various campaigns relating to product launches. Show less

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  UK Trade & Investment

  Jan 2002 - Jan 2006

  Camapign and Brand Manager

  A varied role which included the development and implementation of a new corporate identity and the development of highly targeted B2B marketing campaign amongst SME`s.-Brand management – involved with development and implementation of new corporate identity to 270 offices around the world.-Advertising campaign – managed £500K customer acquisition campaign and all associated facets, resulting in an unprecedented number of new customers.-Communications- developed both strategic and tactical communication campaigns to internal and external audiences.-Direct Marketing – operations, data strategies, audience segmentation and propensity modelling.-Market Research – sourced, analysed and presented a wide variety of quantative and qualative data as well as managing numerous research projects. Show less

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  FARRAR MEDIA INTERNATIONAL LIMITED

  Jun 2006 - Aug 2007

  Media Planner

  Responsible for strategic development and management of relationships with a range of clients as well as new business development.Media Planning, translating client marketing objectives into international advertising campaigns, developing and planning both advertising and sponsorship strategies across all types of media.Media Buying, managed complex high value contract negotiations with media owners.

• 

  Natural England

  Apr 2007 - Oct 2016

  Responsible for all internal and external communications, stakeholder engagement associated with the introduction of the new Countryside Stewardship scheme, including:•Strategic planning, project management and tactical delivery across a complex matrix organisation.•Customer insight and campaign evaluation enabling issues and opportunities to be addressed quickly.•Advocacy and stakeholder management- responsible for managing key relationships and identifying and supporting key advocates. •Marketing a complex scheme to a range of audiences to ensure targets, environmental outcomes and reputational objectives are achieved. Show less

  • Countryside Stewardship Campaign Manager

    Apr 2015 - Oct 2016

  • Marketing manager

    Apr 2010 - Sept 2016

  • Communications Manager

    Apr 2007 - Apr 2010
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  Defra

  Jan 2014 - Apr 2015

  Stakeholder , Communications and Customer Insight Manager

  Responsible for all communications, stakeholder engagement and customer insight associated with the development of the Rural Payment Service.

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  WWF-UK

  Nov 2016 - Mar 2017

  Water and Agriculture policy
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  The Rivers Trust

  Apr 2017 - now

  Working with private, public and third sector organisations to sustainably manage our precious water environments.

  • Deputy Director Strategy & Stewardship

    Oct 2022 - now

  • Head of Water Stewardship

    Apr 2017 - now