Shiva Roofigari

Experience

• 

  The Heights Merchant Association BIA

  May 2018 - Aug 2018

  Digital Graphics and Video Assistant

  • Designed promotional materials for key events such as Hats Off Day and Crave The Heights, contributing to a 10-15% increase in attendance at both events• Connected with over 80 merchants for sponsorship opportunities for the Giro di Burnaby cycling race, securing sponsorships worth $10,000• Monitored and updated the BurnabyHeights.com website using WordPress, while also conducting a comprehensive website audit and leading a full rebranding initiative• Collected video footage and photos from different events and parades and created promotional videos as well as social media posts Show less

• 

  Simon Fraser University

  May 2019 - Sept 2020

  Multimedia Coordinator and Videographer

  • Directed and produced a new promotional video for Career & Volunteer Services from pre-production to post-production, which contributed to a 5% growth in subscriber count• Planned, launched, and managed an Instagram account, achieving 500 followers within the first week through strategic content creation and targeted engagement• Collaborated with various partners across SFU to implement best practices in social media and web design• Updated and created new pages on the sfu.ca/career/ website, including a webform to enhance workshop bookings and improve user experience, resulting in a 5% increase in registrations• Assessed applications, conducted professional interviews, and trained the new student for the role• Represented Career and Volunteer Services at events, with responsibilities including event planning and management Show less

• 

  Paul Bakery, Patisserie, Café & Restaurant Canada - BC

  Jul 2020 - Jun 2022

  Graphic and Web Designer

  • Developed print and digital creative content, including menus, flyers, banners, and Google Ads, while ensuring maximum brand awareness• Handled all marketing inquiries and meetings with PAUL Bakery Marketing/UX teams in France and Vancouver, ensuring consistent brand messaging and design• Created wireframes and developed paul-bc.com website, utilizing advanced skills in wireframing, branding, and visual design, resulting in a 20% increase in online reservations• Designed and created custom swag materials with hand-drawn illustrations using Procreate and Illustrator, showcased at the grand opening to enhance brand identity Show less

• 

  YWCA Metro Vancouver

  Nov 2020 - now

  • Create and monitor paid social media campaigns (Meta, LinkedIn, YouTube), resulting in a 10% increase in audience engagement across key metrics such as clicks and shares for WorkBC Centres and YWCA Employment programs• Design and execute the development of print materials such as transit ads, posters, and stand-up banners from start to finish• Monitor and optimize Google Display Ads campaigns, providing ongoing analysis and reports, which led to a 15% increase in click-through rates• Develop, update, and audit website content to improve SEO, increasing traffic by 15%• Coordinate successful hiring events across Metro Vancouver with over 600+ attendees and participation from 10+ employers• Produce and edit monthly podcast episodes, suggesting topics, planning episodes, inviting guests, coordinating recording and managing promotion• Oversee and coordinate photoshoots to produce images for marketing materials Show less

  • Marketing Specialist

    Feb 2022 - now

  • Marketing Assistant

    Nov 2020 - Jan 2022