Amaury Berthod

Experience

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  LOCATEP Drones&Services

  Jan 2015 - Jul 2015

  Business Developer

  • Prospecting• Main task: constructed a market study on civil drones in France by gathering information from business articles as well as qualitative data gathered from interviews with local businesses• Successfully analyzed potential clients to create a list of 800 prospects categorized by their sector, size and contact information• Interacted with the prospects by phone, resulting in positive and negative feedback on their response and more than 5 possible contracts• Studied different options in the organization of a mission for a forest owner which resulted in 3 possible options which the client could choose Minder weergeven

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  JLL

  Jun 2016 - Dec 2016

  Junior Consultant - Retail Real Estate

  • Prospecting• Commercialization report and sales pitches preparation• Consultants support (prospection, phone reminder, offers and demands matching)• Update announcement, commercial strategy• Valuation for estimated rental value• Data base update• Market analysis: creation of “retail city profile” in France detailing retailers’ statistics and potential in France’s major cities

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  Criteo

  Nov 2017 - Apr 2023

  • Managed a portfolio of FMCG & fashion retailers delivering a revenue of 4M €/year• Presented results in QBRs & upselled Criteo’s products • Face to face, vision with marketing managers and C-level• New Solution Lead: contributing to sales deck development, led EMEA churn reasons analysis (chat bot for 500+ advertisers), led small accounts consultation package (engaging 100+ advertisers)• Represents Criteo during Paris Retail Week• one intern & campaign manager under managementTargets :• Global results: 95% (2020), 106% (2021), 108% (2022)• Cross-Sell: web traffic, international expansion, CRM listcampaign, video marketing, omnichannel marketing• Client references: Lacoste, Boulanger, Auchan, Carrefour, Conforama, Leboncoin, Cdiscount, Vestiaire Collective Minder weergeven • Campaigns reporting and analysis (Weekly, Monthly and Quarter Business Reviews)• Bid Management of the display campaigns• Monthly budget and objectives negociations with advertisers• Product Rollout (Facebook inventory, Automated bidding tool and Cross-device retargeting)• Side project: Google Analytics attribution analysis (advising clients on their digital strategy)• Traffic operation's management on a portfolio of more than 50 accounts (coupon deployment, budget insertion, segmentation set up, troubleshooting) Minder weergeven

  • Account Strategist Enterprise

    Jan 2019 - Apr 2023

  • Account Executive SMB

    Jan 2018 - Feb 2019

  • Account Strategist SMB Intern

    Nov 2017 - Apr 2018
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  Lucky Cart

  Jan 2023 - Jan 2023

  Key Account Executive CRM

  Developping Lucky cart's solutions for FMCG.Lucky cart transforms ecom Big Data’s complexity into simple, efficient, precise and playful activations and support. Contact me for more information.

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  Echo Analytics

  Nov 2023 - now

  Account Executive

  At Echo, our mission is to empower organisations innovate faster using location intelligence. We make working with data and understanding the physical world easy, so companies can fuel innovation and focus their business resources where it matters most.Types of data driven projects:- Consumer behaviour (Footfall analysis; Cross-visitation; Journeys).- Competitor & Cannibalisation Analysis.- Mobility hub planning.- Targeted advertising (OOH; planning & measurement).- Qualitative Mapping.- POI & Geocoding.- Catchment areas.- Expansion strategies (property; workforce allocation).Leading Brands, Ad-tech, Real Estate, Consulting & PE firms worldwide leverage Echo’s datasets to aggregate insights for expansion, smart city development, mobility hub planning, as well as understand their consumer base & solve strategic challenges. Minder weergeven