Norma Lum

Experience

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  IDG Communications Ltd

  Mar 2003 - Mar 2006

  Marketing Executive

  International Data Group (IDG) is the world’s leading technology media, events and research company. Its global media brands include PC World, CIO and Computerworld.Responsibilities:• Planned, organised and coordinated all marketing activities for all publications such as subscription and newsstand promotions• Produced marketing reports and monitored marketing activities• Liaised with clients, mailing houses, magazine distributors and printers• Worked with clients, ad agencies, production and design team to produce print and online advertisements and other marketing collateral• Organised magazines’ exhibition stands at major events such as the Home Show and Big Boys Toys• Wrote content for publications’ promotion websites, emails and direct marketing materialAchievements:• Implemented integrated marketing across various forms of media• Implemented a subscription renewal process which saved significant costs and time• Worked with Circulation Manager to implement a reporting system which provided more accurate and timely reports on subscription and newsstand sales and enabled better planning for marketing activities Show less

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  Joyous Gelato & Juice

  Apr 2006 - Jun 2010

  Business Owner

  My husband and I started a gelato and juice bar from scratch. We worked together to set up the business, from writing a business plan, to managing the shop fit-out, to sourcing supplies and hiring employees. Responsibilities:• Managed the day to day operations including customer service, cash handling, stock control, training and making gelato and smoothies• Liaised with property managers and suppliersAchievements:• Setting up and running my own business was not an easy task but I’m glad that I’ve been there and done that! I’ve learned many lessons as an entrepreneur including the importance of customer service, managing cash flow, working hard, staying positive and finding ways to resolve issues. This experience broadened my horizons and strengthened my life skills. Show less

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  Fairfax Business Media

  Jan 2008 - Jan 2008

  Marketing Executive

  In mid-2006, Fairfax Business Media bought the publishing licences for IDG’s New Zealand publications. In 2008, I returned to Fairfax Business Media on a part-time basis to manage the marketing activities before Fairfax Business Media became part of Fairfax Media NZ.

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  SEAD (NZ) Ltd

  Mar 2009 - Jun 2013

  Events and Projects Manager

  Responsibilities:• Managed multiple business improvement projects, documenting business requirements, engaging with vendors and reporting on project status• Managed events for candidates, clients, and staff• Planned and implemented marketing campaignsKey projects:• Successfully led the marketing re-brand project, liaising with the creative designer, collaborating with a web development company and overseeing the design and content of the site to launch a professional and innovative new website• Managed the implementation and testing of a new candidate portal on Salesforce, migrating candidate details and working with the developer to create a streamlined, more efficient CRM solution• Prepared proposals that won preferred supplier agreements for the business Show less

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  Rocket Projects Limited

  Jul 2009 - Jul 2014

  Marketing Executive

  Responsibilities:• Planned and coordinated projects and marketing campaigns including website hosting, data migration, event management and workshop delivery• Prepared and maintained budgets and schedules, ensuring budget targets were achieved and thebusiness had visibility over spend and future costKey projects:• Successfully managed the migration of the company’s website to WordPress Hosting, liaising with the developers to migrate the site, and overseeing content on an ongoing basis• Coordinated the company’s migration to Office 365 Show less

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  Auckland Council

  Sept 2013 - Jul 2014

  Project Coordinator

  Responsibilities:• Created and maintained project documents including project and change management plans, schedules and project status reports• Analysed data and tracked the project’s progress to meet resourcing levels for over 50 libraries• Liaised with Library Managers, organising project meetings, taking minutes and preparing presentations to provide robust communication in relation to the change Key project:• Contributed to a significant project to re-align resourcing across 55 libraries in the Auckland region with project tasks including:o Management of EOI processeso Analysing data in relation to staffing across the 55 librarieso Coordination of meetings and updates to staffo Planning of project tasks to meet the deadlines of the restructureo Support and communication in relation to the new model to embed a structure that hadequitable staffing levels across Auckland community libraries within the project timeframe Show less

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  The Comfort Group - Asia Pacific

  Jul 2014 - Nov 2015

  Responsibilities:• Facilitated Scrum ceremonies including daily stand-ups, sprint planning, grooming, review, and retrospectives• Managed projects, preparing project plans, budgets, and schedules and communicating project status to key stakeholders• Responsible for issues and risk management, maintaining the register• Coordinated system support for customer experience systems such as CRM and Trade Portals• Liaised with management and end-users to gather information for document requirements,documenting business processes and implementing associated systems improvements• Tested systems to ensure that end-user requirements were met and worked with technical teams to deliver solutions• Developed user guides and provided training on how to utilise systems• Provided administrative support for various Scrum Teams including setting up Scrum Boards (physical and virtual), updating burndown charts and actively participating in Scrum events• Assisted Product Owners with maintenance of product backlogsKey achievement:• Promoted twice within a yearKey projects:• Scrum Master for a team that successfully delivered the company’s first B2B Ordering Portal within two months, by working with local and overseas vendors and securing resources from other departments to deliver excellent results using Scrum practices and tools• Successfully implemented a new Warranties Portal which significantly improved customers experience for the warranty process• Oversaw CRM improvements, maintaining a list to drive a focus on continuous improvement• Managed a number of smaller initiatives including a Proof of Concept project Show less

  • Customer Experience Project Manager

    Apr 2015 - Nov 2015

  • Customer Experience Business Analyst

    Nov 2014 - Mar 2015

  • Project Administrator

    Jul 2014 - Nov 2014
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  Fisher & Paykel Healthcare

  Nov 2015 - Mar 2016

  Associate Project Manager

  Responsibilities:• Planned and managed project schedules ensuring resources, budgets, and status reports were prepared and providing recommendations to move the project forward• Facilitated task planning for internal project team members and attended vendor’s sprint reviews• Completed a range of other project functions including business analysis, issues and risk management, stakeholder engagement and vendor managementKey project:• Revived a previously delayed project to rejuvenate the company website, implementing key timelines, templates and Agile tools for the project Show less

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  KPMG New Zealand

  Mar 2016 - Jun 2016

  IT Business Analyst

  Responsibilities:• Prepared project documents including project plans, schedules, and status reports• Engaged with stakeholders to document user stories and acceptance criteria• Performed data analysis for data migration• Vendor engagementKey achievements:• Joined KPMG after being headhunted by a former manager• Worked with CIO to guide IT team members in adopting Scrum methodology that was beingimplemented across IT projectsKey project:• Set up a Document Management System project and facilitated scrum ceremonies for the project Show less

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  The Comfort Group - Asia Pacific

  Aug 2016 - Dec 2017

  Scrum Master

  Responsibilities: • Facilitate sprint planning, daily stand-ups, sprint reviews, retrospectives and backlog grooming sessions • Identify and resolve impediments and distractions to help the team stay focused on delivery solutions • Collaborate with the Product Owner in backlog management to maximise delivery of value • Guide the team through Scrum principles, values, and practices, in addition to assisting them to write user stories and acceptance criteria • Work with the Agile Coach and other Scrum Masters to increase the effectiveness of Scrum Teams • Prepare project initiation documents, project timelines, and resource plans in addition to managing issues and risks, engaging with key stakeholders and driving a focus on increased communication • Responsible for preparing CAPEX for project budgets of up to $200k Key achievements: • Invited by the CTO to return to the company in 2016 based on a reputation for delivering high-quality project outcomes • Supported the organisation through the adoption of Agile, working closely with the Agile Coach to introduce Scrum practices to the new Scrum Teams and setting up Kanban for the Support Team • Provided support to the teams, identifying best practices and ensuring appropriate planning protocols were embedded across the teams Key projects: • Scrum Master for a team that delivered the company’s first customer self-service order status portal, reducing workload across the customer service and sales teams and improving customer experience • Implemented Scrum practices and tools for an infrastructure project that enabled the project team to successfully deploy a new telephony system across multiple sites in New Zealand and Australia.• Delivered two key projects that had previously been delayed including a factory system new release, working with developers, putting together project plans and completing UAT to deliver the initiatives across Australasia Show less

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  Frucor Suntory

  Mar 2018 - now

  • Solution Delivery Manager - Enterprise

    May 2022 - now

  • Senior Project Manager

    Mar 2018 - Apr 2022