
Jiani Chen
Marketing and Events Intern

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About me
Marketing & Communication Professional in Education (Digital marketing & Brand Development)
Education

Charles Sturt University
2018 -Master of Teaching EDUCATION
University of New South Wales
2008 - 2011Bachelor of Commerce (B.Com.) Marketing, Accounting and Tourism & HospitalityActivities and Societies: AIESC, YATEC

General Assembly Australia
2014 - 2015Visual Design CourseLearn how to design for responsive websites and mobile, as well as creating logo's and brand assests.

Stella Maris College, Manly
2005 - 2007Higher School Certificate
Experience

Sydney Harbour Foreshore Authority
Sept 2008 - Sept 2010Marketing and Events Intern
Stella Maris College, Manly
May 2010 - Aug 2011Student support and Liaison OfficerProvide support to International students in their transition periods, i.e. settling into their new accommodation, familiarise with the new school and courses and any other social, mental and medical support needs.Plan and organize social and cultural activities to enrich international students' life in Australia.Communicate with international students' parents with updates and feedbacks.Report to Director of Student-Wellbeing with ongoing observation and suggestions.

The Really Useful Group Limited
Jul 2011 - Dec 2011Legal ClarkAssist the company lawyer with clerical and administrative tasks, filling, handle mails, faxing, maintaining a calendar for the company lawyer.

Stella Maris College, Manly
Sept 2013 - now1. Oversee all marketing and creative productions such as brochures, posters, banners and websites2. Develop Marketing Plan for the College in line with the Strategic Plan3. Manage and coordinate School Public events such as Open Evening, and Performing and Creative art exhibition4. Data analysis of current enrolment statistics and historic data in order to forecast and plan for future marketing directions5. Negotiate contracts with external agents, manage budget, propose new expense allocations and maximise the ROIs.6. Plan and Conduct the school's digital marketing campaign, includes targeted social media, SEO on driving more traffic to the school official website, and online advertisement. Show less 1. Oversee the overall management of International Program, including compliance and under 18 welfare responsibilities. 2. Lift the profile for International Program by collaboration with ELICOS partners and other colleges.3. Responsible for the quality of the program, managing parents and students' expectation and deliver strong HSC results and graduate opportunities.4. Process all Overseas Enrolment and Administration, and coordinating extra-curricular experience for international students 6. Develop and manage Student Welfare and Accommodation Program7. Develop and manage relationships with peak bodies Austrade, StudyNSW, AISNSW etc. Show less 1. Marketing and recruiting International students (including frequent overseas travels for seminars and exhibitions, strategic marketing and advertising with external stakeholders, research and data analysis)2. Client relationship management (efficient and effective communications with agents, assessing agents’ performance and review, managing and maintain agent relationships, development new business relationships)3. Managing sales pipeline and provide quarterly report to the management team with forecasts.4. Develop and manage all marketing collateral and international publications for international students and families.5. Assist the College registrar in admission and enrolment process Show less
Local Marketing Manager
Jan 2015 - nowInternational Program Manager
Jul 2016 - nowInternational Marketing Coordinator
Sept 2013 - Jun 2016
Licenses & Certifications
- View certificate

The Art of Connection: 7 Relationship-Building Skills Every Leader Needs Now (getAbstract Summary)
LinkedInMay 2020 - View certificate

Communicating with Confidence
LinkedInMay 2020 - View certificate

Transitioning from Manager to Leader
LinkedInJun 2020 - View certificate

Branding Foundations (2015)
LinkedInMay 2020 - View certificate

Communication Foundations
LinkedInOct 2020 - View certificate

Content Marketing: Social Media
LinkedInApr 2020 - View certificate

Leadership Foundations
LinkedInJun 2020 - View certificate

Learn Emotional Intelligence, the Key Determiner of Success
LinkedInJun 2020
Volunteer Experience
Member
Issued by NSW State Emergency Service on Jan 2020
Associated with Jiani ChenTourist information advisor
Issued by Manly Council on Nov 2008
Associated with Jiani ChenVolunteer
Issued by OzHarvest on Sept 2021
Associated with Jiani Chen
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