
Kenneth Ho
Global Guide

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About me
Specialising in Market Insights and Data | Account Director ANZ
Education

University of Melbourne
2009 - 2010Universitas 21 International Exchange Sociology and Psychology H2B AverageActivities and Societies: Surf Club Melbourne University International Student Society

University College Dublin
2007 - 2011Bachelor's Degree Sociology and Psychology GPA 3.29Activities and Societies: Erasmus Student Network UCD Dublin and Old Wesley Rugby Club

Tilburg University
2012 - 2013Master's Degree MA - Management of Cultural Diversity 7.0
Experience
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University College Dublin (UCD) Job Vacancies
Apr 2011 - May 2012Global GuideEnsuring the Global Lounge is clean at all times. Managing and planning events catered for international students. First point of contact for study visits to UCD. Dealing with queries relating to studying abroad and incoming applicants and handling general administrative work.- Chosen to act as Moderator at the Youth on the Move Higher Education Fair. Leading the event schedule and information sessions to ensure adherence to timetable. In addition I introduced and interviewed representatives from the European Commission in front of a live audience. - Introducing incoming international students to UCD and coordinating logistics, student accommodation and introductory sessions.- Leading campus tours for prospective student groups and facilitating stakeholders from other third level institutions. Show less

Erasmus Student Network AISBL
Apr 2011 - Jun 2012National RepresentativeVolunteered to assist incoming exchange students to adapt to studying in Ireland and promoted the Erasmus programme to outgoing local students. I displayed leadership skills where I organized social events and weekend trips for exchange students within a team environment. I also worked closely with the Higher Education Authority on the Erasmus Programme in Ireland Attended study trip to Brussels with the Higher Education Authority as part of the 25th Anniversary of the Erasmus celebrations. I also had the opportunity to organise an International student conference for 50 persons from Europe in November 2011 involving the Dublin City Council.- Chairing internal team meetings of 5 members and international student conference meeting of200 attendees from across Europe.- Liaising with administration of all major Irish third level institutes in relation to participation in ESN- Planned and coordinated with ESN committee members, largest social outing to Kerry for 90 exchange students including all logistics such as accommodation, transport, budgeting and delegation and liaison with other ESN teams from Galway, Dublin and Dundalk. Review feedback and achieved a 75% satisfaction rating. Show less

Institute of Technology Blanchardstown
Oct 2013 - Oct 2015International CoordinatorFirst point of contact for international students. Provide a customised student centred focused support service to facilitate them in adapting to new culture and learning environment. Ambassador for the Institution and for Ireland in student recruitment abroad. Student mentor offering guidance and advice for the duration the students stay. - Responsible for the international budget and raising purchasing orders. - Coordinating all logistics and arrangements for education fairs, onboarding, arrival and accommodation for students- Assessing international student applications and issuing offer letters with attention to detail- Scheduling appointments with international students and support them as their mentor- Report findings and outcomes from qualitative and quantitative data of student recruitment campaigns in overseas markets- Working alongside the Marketing Manager to create promotional campaigns and creative opportunities for ITB - Handling sensitive information with accuracy and confidentiality to adhere data protection policies - Liaising with all other ITB departments including Procurement and Finance to ensure team deadlines are met- Tracking student applications and manage applicant expectations by setting realistic and achievable timelines - Advanced level with Microsoft Outlook, PowerPoint, Excel, Word and Oracle database information Show less

Trivago
Nov 2015 - Jun 2016Performance Analyst - US Hotel RelationsResponsible for optimising on-line marketing strategies of hoteliers in the US market through trivago Hotel Manager account. I'm part of the acquisition phase in presenting hoteliers the business opportunity to maximise their USPs and advice them on how to obtain a higher ranking score on trivago search algorithm.- Converting leads to customers- Acquisition of new hotel partners- Highlighting the strengths of individual hotels and identifying the weaknesses through research- Educating hoteliers on how trivago functions and how to obtain a higher content score.- Analysing hotel and B&B traffic performances and identifying trends affecting click outs and bookings - Recording information and organising hotel accounts through CRM - Listening and understanding the needs of hoteliers and presenting a solution that fits their business needs. Show less

Indeed.com
Aug 2016 - Sept 2021I'm responsible for managing relationships of small and medium sized businesses in Singapore, Malaysia, The Philippines and Hong Kong. I provide support and consultation in account management to leverage their candidate attraction efforts. Key aspects that I will look into is your 1) Employer branding 2) Engagement 3) Sourcing4) Conversion 5) Overall apply process Empowering my clients with traffic and insights into job seeker behaviour on Indeed's platform. Using the information will enhance your candidate attraction efforts and showcase your roles to the best talent. Show less I reach out to our spending clients and engage with them to understand their challenges, struggles, and their expectations are during their hiring process. Equipped with this information, I can formulate a strategy that would meet their needs and ultimately find their right hire faster and be cost-effective during their campaign. - Connect and consult with our existing spending clients and speaking with key decision makers.- Account Management of SMB UK accounts and measuring their success and ROI.- Analysing client's key metrics and provide recommendations to set up a campaign with a healthy budget.- Facilitate client walk-throughs, offer alternative products and ensure overall client satisfaction.- Coaching new hires at Indeed and sharing best practices to address client needs.- Deliver results and check-in with clients to prevent churn and lead to strengthening B2B relationships. Show less As the world's #1 job site, with over 200 million unique visitors every month from over 60 different countries, Indeed has become the catalyst for putting the world to work. Indeed is intensely passionate about delivering the right fit for every hire. Indeed helps companies of all sizes hire the best talent and offers the best opportunity for jobseekers to get hired.As an Account Specialist, I'm responsible helping prospects get onboard on Indeed and become clients. I liaise with key decision makers, offering them product knowledge, guidance and consultation on how to find the right hire and to help them get set up with their PPC campaign and maximise return on investment to find the right candidates to fill their roles. I work very closely with the UK and Irish markets and advice them on how to be efficient and effective on Indeed to attract the relevant job seekers.Responsibilities include:- Lead generation and direct SaaS with SMB- Providing service excellence to new clients in helping them get their online PPC campaign set up- Monitor client's campaign and measure their success and ROI from Indeed Sponsored Jobs- Quality control and investigating the legitimacy of new accounts for business verification- Educating clients on how Indeed works and convert them to spending Show less
Senior Account Executive - APAC
Jan 2021 - Sept 2021Business Development Executive - APAC
Sept 2018 - Dec 2020Account Strategist - Sales
Oct 2017 - Sept 2018Account Specialist - SMB Onboarding
Aug 2016 - Sept 2017

HubSpot
Oct 2021 - Feb 2023Growth SpecialistMy priority as a Growth Consultant at HubSpot is to empower businesses in the Greater China, Hong Kong and Taiwan market with the right technology and knowledge to grow and excel in today’s highly competitive environment by:- Building a strong online presence across key digital channels- Increasing # of opportunities by generating more qualified leads- Consolidating disparate technologies to improve operational efficiency- Helping sales team be more productive so they can focus on selling- Improving customer retention rates and create more promotersBook a meeting with me to learn more how we can support your business growth: https://www.hubspot.com/meetings/kho4 Show less

Supermetrics
Mar 2023 - Feb 2024Account Relationship Manager - ExpansionPart of the Supermetrics Expansion Sales team covering existing customers across JAPAC and ANZ with a book of business of over 500 accounts with ARR of $1 million USD.My priority is strategically reaching out to customers who are self-serve and now reaching the limitations of their subscription plan and consulting with them with our solutions in a client-centric manner.- Identifying opportunities for account expansion, upselling additional features, and contributing to revenue growth while aligning solutions with clients' evolving needs.- Utilizing data and analytics to assess client usage patterns, identifying trends, and making proactive recommendations to enhance the overall customer experience.- Demonstrating strong negotiation skills in discussions about contract renewals, upselling additional features, and managing account expansions. Successfully negotiating favorable terms for both the client and the company, contributing to overall customer satisfaction and revenue growth.- Working closely with the Customer Success Manager to identify cross-selling opportunities, aligning product offerings with clients' evolving needs, and ensuring a cohesive strategy for account growth. Show less

LinkedIn
Mar 2024 - nowAccount Director
Licenses & Certifications
- View certificate

Youth on the Move Moderator
European Commission
Volunteer Experience
National Representative
Issued by Erasmus Student Network AISBL on Apr 2011
Associated with Kenneth Ho
Languages
- enEnglish
- caCantonese
- frFrench
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