Efriska Ginasti Mayangsari

Experience

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  Bogor Agricultural University

  Feb 2013 - Aug 2016

  Assistant Lecturer

  Have a responsibility to prepared the practicum material, mentoring practicum activities, and teach one class of practicum. Concerning the subject of Business Communication, Mass Communication and Group Communication.

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  Indonesia Global Network

  May 2016 - Nov 2016

  Committee Member

  Indonesia Global Network is an NGO and Event Organizer MICE (Meeting, Incentive, Convention, and Exhibition) which was established with the aim of bringing together young people all over the world to cooperate in social movements, business, technology and culture to get to know each other and bring changes for a better world.Details of job :1. Create creative event in Malaysia and Hongkong2. Build partnership with PPI, KBRI and media3. Planning all promotion activity

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  GroupM

  Nov 2016 - Jan 2019

  Media Planner

  MM (Media Master) Graduate Program held by GroupM (GroupM is the world's leading media investment company) to create future leaders in media industry.Details of job :1. Plan placement strategy through channels such as Television, Radio, Offline activation, Out Of Home (Billboard/Videotron, Public Transportation, Site branding, etc) and Others2. Planning all the campaign activity, including budget setting, channel selection, consumer needs analyst, Connecting traditional media and digital media to drive relevance, effectiveness and efficiency. 3. Analyze and reporting media performanceAccount handled :1. Uber (Startup - Ride hailing)2. Akzo Nobel (Paint)3. Richemont International (Luxury Brand)4. Fontera Anlene (Beverages, Milk)5. Allianz (Insurance)6. Burger King (Retail, Fast Food) Show less

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  PT Astra International Tbk

  Jan 2019 - Mar 2022

  Details of Jobs:1. Develop end to end strategies to improve product portfolio, including market expansion, acquisition, create promotion program, etc2. Breakdown acquisition strategy into roadmaps and timeline, campaign and initiatives to achieve the target3. Collaborate with other team members to execute business process and implement new improvement for each category4. Track category performance, including acquisition progress, transaction number and other projects5. Provide marketing strategy & insight for product, including competitor benchmark and market update6. Define product market fit that align with brand and product7. Analyzed & research competitive market strategies through analysis of product, market or trends.8. Identify key factors to retain customers, and increase repurchase rate or repeat customers.9. Working closely with Digital Marketing, Creative Content, Offline Event and Social Media Team to run marketing communication activity Show less Details of Job :1. Develop & manage marketing strategies for brand & creative management activities2. Plan, design and execute campaign in developing brand awareness3. Grab new Business partners4. Engage & maintain relationship with business partners5. Conduct campaign or brand research and benchmark to evaluate competitors branding and marketing strategies6. Provide branding, promotion & marketing report7. Collaborate with agency & communication media to support marketing activities8. To be in charge of budget planning controlling and reporting in scope of brand communication Show less

  • Product Owner Movic Apps

    Nov 2019 - Mar 2022

  • Brand, Creative and Marketing Astra Digital

    Jan 2019 - Dec 2019
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  GoTo Group

  Mar 2022 - now

  Driver Strategy Manager

  Focus : Swadaya (A sustainable program to reduce drivers’ daily expenses)Details of Jobs :1. Led the partnership in providing the right products that are accessed by drivers as a part of drivers loyalty and company’s sustainability goals2. Effectively partnering with cross functional teams (Marketing Comms, Corporate Affair, GoPay, Apps, Legal, and Regional Team) to ensure BAU successful and new partner launches.3. Working closely with R&I team, leverage data to uncover powerful insights and growth opportunities for Swadaya program, driving insights into action4. Develop and Launch unmissable lower funnel marketing campaigns that drive volume and share by partnering with marketing agencies5. Collab with operational and data Swadaya manager to drive MTU, penetration, review effectiveness of project implementation, propose corrective actions where needed and require.6. Own and plan respective Swadaya budgets Show less