Khaled Adam

Experience

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  Nielsen

  Jan 2001 - Dec 2005

  • Member in a Team that served major food & beverages multinational clients.• Team Preparation and presentation of various focused analyses to clients.• Handling client requests with other Departments i.e. Data Collection, Data Management System, Statistics, & Data Processing.• Training Clients on Retail Audit Methodology as well as on the Company’s soft wares.• Assisting in all cycle operation in terms of writing proposals, assuring pickup of new product launches, inspecting the overall category market before sending client deliverables Show less Achievements:• Started as data processor for one year, then senior data processor for one and half year, then promoted to data processing manager for one and half year.• The function at that time was newly decentralized to local markets/subsidiaries, and we managed to prove a successful example for the decentralization of the function in other countries.• We managed to receive Nielsen Team Award for three consecutive years as a result of excellent performance acknowledged by peer functions as well as clients.• I was then nominated to become the MENA Head of Data Processing/Production, however, I decided to move internally to commercial research team. Show less

  • Research Executive

    Jan 2005 - Dec 2005

  • Data Processing Manager

    Jan 2001 - Dec 2004
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  Modern Sciences and Arts University-MSA University

  Jan 2006 - Aug 2007

  Course Instructor and Module Leader

  Courses / Subjects (Faculty of Management Sciences):• Marketing Management• Strategic Management and business policies• Marketing Research• Research Methodology• Sales Management• Fundamentals of Marketing• International Marketing• Human Resource ManagementAchievements• Initially joined as Tutor Assistant, however and due to integrating professional and theoretical knowledge from marketing research & marketing management in teaching methodology, the students achieved higher grades as well as provided excellent feedback.• The above has increased management confidence in me and hence delegated to me all tasks, responsibilities, and most of privileges of a full-time doctor (PhD Holder). This delegation took place in the following semester i.e. after only 5 months from joining the university Show less

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  Giza Systems

  Sept 2007 - May 2008

  Balanced Scorecard Manager

  Build and maintain the Balanced Scorecard System (BSCS) as a strategic management system, a measurement system and a communication tool, and perform associated tasks.Build, maintain and update the QPR (Quality Process Result) system.Manage the collection and insertion of actual data on personal scorecards and QPR.Assist business areas by identifying key objectives, measures, targets and initiatives for strategic objectives, Service Level Agreement requirements and critical business operations. Develop and monitor measures to clarify objectives, assure standardization, consistency, and implement control plans to lock down new processes.Support strategic alignment of goals, initiatives, people, processes and systems throughout the organization; assign measures/targets to objectives; align and prioritize projects/initiatives opportunities against business objectives; Set critical success factors and performance measurements.Lead the implementation of the BSCS company-wide, ensuring the alignment of objectives by cascading the objectives and measures to all levels of the organization and delivering a Personal Scorecard for each employee. Assist with the initial deployment of the BSC software and the ongoing training of relevant personnel as necessary.Test the balance and alignment of measures; assess correlations; track performance of input and output measures; review and measure objectives/processes against targets; assess data availability, quality and consistency. Review and validate scorecard initiatives against Strategic Objectives.Conduct research on industry measurement standards and Best Practices to enhance continuous improvements to the BSCS. Conduct Financial as well as operational analysis and presenting the findings to Top Management on monthly basis.Conduct monthly/quarterly/semi-annual/annual Balanced Scorecard performance reviews and variance analysis of BSCS outcomes with Functional Units; evaluate and report progress to Senior Management Show less

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  Nielsen

  Jun 2008 - Apr 2015

  Senior Research Manager

  Roles & Responsibilities:• Handling diversified portfolio of multinational, international, local, and SMEs clients (33 clients/accounts)• Handling research consultancy for clients across several Middle East markets; Egypt, KSA, Algeria, Lebanon, Jordan, and Syria.• Managing a team of researchers and senior researchers• Managing diversified portfolio of research (qualitative, quantitative, retail audit) projects across relevant stakeholders• Review and finalized draft designs (i.e. proposals, questionnaires, analytic plans, reports) prepared by team members• Actively driving issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative story-telling to clients through insightful and actionable recommendations • Utilizing the diversified research business units under Nielsen umbrella to derive one integrated research solution using qualitative research, quantitative research, retail audit, census, and modeling & analytics• Participate in Nielsen Egypt Annual Operating PlanAchievements:• Research recommendations are implemented by clients and market results were satisfactory.• Consistently meeting and exceeding financial targets despite the critical economic situation of the country• Successfully lead different commercial initiatives across different teams. Show less

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  Misr International University

  Sept 2014 - now

  Course Instructor and Module Leader

  Instructor and Module Leader Courses / Subjects (Faculty of MassCom):• Advanced Research Methodology.• Basic Research Methodology

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  Integrated Marketing Solutions

  Jan 2016 - Apr 2019

  Research Unit Head

  Roles & Responsibilities:Led IMS Research Unit during a critical phase of its life cycle and successfully managed a turnaround approach.Achievements:• Rebuilt the research team across research chain; data collection, data management, data processing, researchers, and business development. • Revamped research projects’ processes and gained back IMS market position as one of the most capable research consulting and marketing consulting firms.• Regained IMS financial position after almost being declared bankrupted• Upgraded and introduced new research techniques and hence integrated a well-diversified portfolio of research solutions among B2B and B2C sectors; o Consumer and adhoc researches diversified across qualitative and quantitative techniques (product test, design test, copy test, usage and attitudes, brand equity, concept test, customer satisfaction, consumer profiling and segmentation, brand health trackers/panels…etc)o Market scan and census projectso Full-fledged retail audit (Nielsen), customized retail audit (in-house),o Other: price audit, distribution audit, mystery shopper, store observation, and other techniques.o Secondary research• Enhancing Marketing and Strategy consultation with actionable tactical research insights and recommendations• Utilize research and insights’ findings into situation analysis (SWOT) and hence as an input to strategy development Show less

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  Brilliance Business School

  Nov 2018 - now

  Course Instructor and Module Leader

  Teaching in MBA and Diploma Programs.Courses/modules:• Research Methodology• Strategic Management and Business Policies• Marketing Management• Digital Marketing Strategies• Human Resources Management• Organizational Behavior (OB)• Leadership and Management• International Business• International Marketing

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  FeedBack Market Research (MENA)

  May 2019 - Sept 2019

  Country Manager - Feedback Research Egypt

  -Defining the business plan for Egypt office-Accountable for the team financial KPI (revenue and margin commitment); continuous monitoring of actual versus budgeted performance-Assessing teams and restructuring the organization-Building the research team and revamping research projects’ processes-Assessing the financial situation and initiating new revenue/expenses allocation.-Leading client briefing and research design integrating several research methodologies across consumer, adhoc, and tracker research under:oQualitative and quantitative techniques (product test, design test, copy test, usage and attitudes, brand equity, concept test, customer satisfaction, consumer profiling and segmentation, brand health trackers/panels…etc)oSyndicated research (Nielsen retail audit, Euro Monitor, GFK Durables Audit)oGeographic scan and census projects oMedia content analysisoSecondary research (using public and private sources)oOther: price audit, distribution audit, mystery shopper, store observation, and other techniques. -Review and finalize draft designs i.e. proposals, questionnaires, discussion guides, checklists, analytic plans, final reports…etc -Actively driving issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative story-telling to clients through insightful and actionable recommendations-Handling the communication with external suppliers (research agencies)-Complete involvement with operations team (data management, DP and data collection) to ensure projects’ smooth flow and timely delivery-Enlarging Egypt team through recruiting and selecting the required caliber-Training, development, and performance appraisal for Egypt office stuff -Managing all administrative stuff with Egypt office manager (office physical evidence & legal) -Leading and driving regular review/revisions of systems and procedures with the end goal of improving productivity and cost efficiency in the research unit. Show less

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  Greenfield Consulting

  Oct 2019 - Mar 2022

  Strategic Research & Insights Director

  • Handle a diversified portfolio of clients across several industry platforms, utilize research and insights’ findings into situation analysis (SWOT) and hence as an input to strategy development• Leading subcontracted projects through managing the relationship with local research and consultancy firms• Customized research consultancy solutions as per client need (one-stop-shop, ad-hoc, in-house consultant, short-term assignments, and retainer agreement)• Leading client briefing and research design and execution, integrating several research methodologies across consumer, ad-hoc, tracker, & B2B research under:o Qualitative and quantitative techniques (product test, design test, copy test, usage and attitudes, brand equity, concept test, customer satisfaction, consumer profiling and segmentation, brand health trackers/panels…etc)o Expert interviewso Syndicated research (Nielsen retail audit, Euro Monitor, GFK Durables Audit)o Geographic scan and census projects o Media content analysiso Secondary research (using public and private sources)o Other: price audit, distribution audit, mystery shopper, store observation, and other techniques• Actively driving issue-based analyses, delivering proactive insights, and building effective analytical presentations and consultative story-telling to clients through insightful and actionable recommendations•Leading the research operations team (data management, DP, and data collection)•Complete involvement with the consultants’ team•Wear all hats of research tasks depending on business needs i.e. Director, manager, senior executive, and executive. Show less

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  EFESO Management Consultants

  Apr 2022 - now

  Research Director Senior Consultant

  • Handle a diversified portfolio of clients across several industry platforms, utilize research and insights’ findings into situation analysis (SWOT) and hence as an input to strategy development• Leading subcontracted projects through managing the relationship with local research and consultancy firms• Customized research consultancy solutions as per client need (one-stop-shop, ad-hoc, in-house consultant, short-term assignments, and retainer agreement)• Leading client briefing and research design and execution, integrating several research methodologies across consumer, ad-hoc, tracker, & B2B research under:o Qualitative and quantitative techniques (product test, design test, copy test, usage and attitudes, brand equity, concept test, customer satisfaction, consumer profiling and segmentation, brand health trackers/panels…etc)o Expert interviewso Syndicated research (Nielsen retail audit, Euro Monitor, GFK Durables Audit)o Geographic scan and census projects o Media content analysiso Secondary research (using public and private sources)o Other: price audit, distribution audit, mystery shopper, store observation, and other techniques• Actively driving issue-based analyses, delivering proactive insights, and building effective analytical presentations and consultative story-telling to clients through insightful and actionable recommendations•Leading the research operations team (data management, DP, and data collection)•Complete involvement with the consultants’ team•Wear all hats of research tasks depending on business needs i.e. Director, manager, senior executive, and executive. Show less