Kelly Cosentino

Experience

• 

  Target

  Jun 2013 - Aug 2013

  Stores Executive Intern

  - Managed 48 million dollar store and a team of 150 employees- Placed 1st out of 10 district interns in the Final Intern Operational Review- Increased regional guest service ranking by 20% by creating a new approach to store management- Enhanced leadership, interpersonal, problem-solving, and organization skills

• 

  RB Reckitt Benckiser

  Jun 2014 - Aug 2014

  Trade Marketing Analyst Intern

  - Developed in-store promotion distribution strategy for the product launch of a new product, Amope Pedi Perfect- Analyzed sales, buyer, and demographic data to predict the geographical locations with the highest demand for the product using MRI and IRI market research data- Presented research and recommendations to an executive panel

• 

  Viacom

  Oct 2014 - Nov 2015

  Client Service Representative- Comedy Central & SpikeTV

  - Responsible for managing 45 multimillion-dollar accounts and tracking campaign delivery- Communicate with clients and internal teams to properly execute advertisement scheduling- Assist in preparation and presentation of network updates, marketing opportunities, and new business pitches to clients - Exceed customers’ post sale needs and expectations, while adhering to all policies and processes

• 

  Equinox

  Nov 2015 - Apr 2016

  Personal Trainer

  • Graduated Equinox Fitness Training Institute which focuses on movement, nutrition, and regeneration of the body• Designed and implemented personalized exercise programs based on clients’ needs and goals• Tracked results and used different techniques to hold clients accountable outside of our sessions

• 

  YoJo Yoga

  Jan 2016 - Mar 2018

  - Responsible for the naming and messaging of new products and adapting to client brand guidelines as needed- Led creative design for new print and digital products- Built, designed, copywrote, and maintained Yojo’s website - Shot, directed, and edited digital yoga content for the online platform

  • Brand Manager

    Sept 2016 - Mar 2018

  • Account Manager

    Jan 2016 - Sept 2016
• 

  Life Time - The Healthy Way of Life Company

  Apr 2016 - Oct 2018

  Personal Trainer, Group Fitness Instructor, Nutrition Coach, Metabolic Technician

  • Created motivating and high-energy strength & conditioning classes in the following Lifetime Signature Formats: Gluteus Maxout, Dance Jam, & C9 ( & Zumba)• Developed and executed training programs for 1-1 and small groups based on specific goals• Conducted metabolic assessments to determine how well individuals burn fat at different exercise intensities and developed cardio programs tailored to the individual's specific heart rate zones and goals

• 

  Daily Burn

  Oct 2018 - Aug 2021

  ● Led, hired, trained, scheduled, and developed a diverse team of 13+ instructors to deliver engaging on-camera & audio performances across various training modalities● Collaborated with Production, Product, and Marketing to launch 260+ hours of live content and 15 newon-demand programs, fostering strong cross-functional partnerships● Strategically selected and cast talent for co-branded content partnerships, like Eggland’s Best and Smoothie King, ensuring alignment with each brand’s unique positioning and target market● Conceptualized and directed social content and promotional materials featuring Daily Burn talent● Utilized user data and industry trends to strategically develop and market 10 new on-demand programs Show less

  • Director of Fitness

    Jun 2021 - Aug 2021

  • Fitness Producer

    Oct 2018 - Jun 2021
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  Under Armour

  Feb 2020 - Feb 2020

  Fitness Producer

  • Served as fitness expert on shoot for Under Armour’s MyFitnessPal App "Guided Workout Routines"• Collaborated with the Director and Under Armour’s Product Design Team to ensure all content was staged and shot specifically for the app platform• Scripted proper cues for 100 exercises ranging from mobility to powerlifting• Rehearsed with talent and verified form and cues were executed correctly during the shoot

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  FitXR

  Aug 2021 - now

  - Spearheaded the launch of 4 new fitness gaming experiences (Zumba, Combat, Sculpt, & and Warm Ups/Cool Downs), 14 Content Collections, 3 Challenges, and 1 Boxing Program- Lead cross-functional collaboration between Product and Marketing to develop new class experiences that align with the product roadmap and GMT strategy. Notably, contributed to Zumba becoming FitXR’s highest-rated user experience with a 91% approval rating- Strategize with Data & Product to drive conversion, engagement, and retention through in-app content strategy and placement- Led internal & external qualitative research and provided Product with recommendations to improve FitXR’s first mixed reality experience, Slam. Slam was highlighted as top tech at CES 2024 by Wired - Integrated celebrity talents like Zion Clark and Nicola Adams into the FitXR content strategy and worked closely with Marketing to facilitate partnerships and positioning for press- Oversee all content production and am responsible for the quality and performance of all fitness classes on the FitXR platform- Improved content production efficiency by 25% and reduced team budget by $32,000 by strategically restructuring talent workflows and contracts- Produce and direct talent for all FitXR shoots (photoshoots, video, MR) Show less - Drive global content strategy and serve as fitness subject matter expert for Content, Product and Marketing to ensure the brand and game experience is authentic, safe, and effective- Developed the FitXR Choreography and Voice-Over Guidelines to achieve cohesive brand and quality standards across all content- Led, hired, trained, scheduled, and continuously developed a diverse team of 8 instructors to deliver captivating voiceovers and scripts for virtual workouts- Created unique trainer branding and identity on the FitXR platform to improve user connection to the classes Show less

  • Director of Content Strategy & Programming

    Apr 2023 - now

  • Director of Fitness

    Aug 2021 - Apr 2023
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  MyFitnessPal

  Nov 2021 - Nov 2021

  Casting Director

  - Scouted and cast talent for the MyFitnessPal App "Exercise Tutorials" based on brand positioning and diversity requirements