Yoonsun Choi

Experience

• 

  Renault Samsung Motors

  Jan 2005 - Jul 2013

  ■ SM3 / J87 (QM3) Brand Manager----------- (Mar. 2010 to present / 3 years)- Plan/launch various product events to increase product competitiveness & sales volume- Report SM3 Launching Preparation & Cycle milestone to Renault Headquarter - Manage SM3 competitive market share / volume in sub-mid segment market- Multi-Communication with Renault Central MKT & Program division (International) / Busan Production& Logistics + Giheung Techno-Center Engineering & Product Planning Division (Domestic)- Advise in SM3 communication & marketing for IMC (ATL & BTL & Press communication)- Analyze competitors’ product competitiveness / MKT strategy / price ■ Key Achievement:- Successful launching of 11MY SM3 (May 2010) / 11MY SP1 SM3 (Oct 2010) / 11MY SP2 SM3 (Jan 2011) / 12MY SM3 (Oct 2011) / BOSE edition SM3 (Mar 2012) → Total sales of SM3: 100,000 units (Mar 2010 ~ Aug 2011) / Monthly: 3,300 (appr.)- Maintain strong M/S no.2 (17%) in Sub-mid market: for 11 consecutive months (Mar. 2010 ~ Feb 2011)- Product leader of SM3 FL successful launch “Smart Life New SM3” (Sep 2012)  → Project contract confirm from Renault Headquarter: Mar 2011 → Successful press launch with 150 positive articles: Aug 2012- MKT Communication leader of SM5 FL successful launch “SM5 Platinum” (Nov 2012) → 46.5% volume increment in 1st months → Big contribution in SM5 sales increment- Project leader of QM3, launch in late 2013- HP (High Potential) appraisal by RSM HR Show less ■ TFT leader of Renault Samsung Motors corporate website renewal (Corporate + all products websites (SM7, SM5, SM3, QM5) + service + accessory shopping mall)- Implement internal communication website (SCA website: 1st in Korea)- Plan / Launch / Manage digital campaign of products- Plan DB gathering & online traffic increment strategy- Implement New trendy IT devices (UCC / Mobile application / tab PC brochure etc)■ Key Achievement:- Successful renewal of Renault Samsung Motors corporate website 3 times 1) Aug 2005: 1st integration of separate product websites2) Jul 2007: Achieved 2 awards (Best award & Gold award car websites by Web Award) 3) Jul 2009: Achieved 1 award (Best award by Web Award)- Successful launch of entertaining websites: SM3 Play site (www.playsm3.com /2006) / QM5 (www.qmx.com / 2007 & New SM3 teasing website (www. New-SM3.com / 2009)) - 1st implementation of SCA individual website in automobile companies (Jan 2008)- 1st launch of mobile application in automobile companies (Nov 2009) Show less

  • Product Manager

    Mar 2010 - Jul 2013

  • Digital Marketing Manager

    Jan 2005 - Feb 2010
• 

  삼성전자

  Aug 2013 - now

  ■ Senior Manager in Regional Product Marketing team / VD Display (TV department) (In charge of South-East Asia + Oceania)- Regional Product Marketing team is in charge of region's Sales & MKT issues such as:1. Sales management (Sell-In / Sell Out / Inventory / Revenue / Profit / Market Share / Pricing) → Target Management (Yearly / Monthly / Weekly / Daily)2. Region's Marketing issues (Ex: Local Marketing activities (ATL & BTL), New model launching marketing, Brand Awareness management, Retail Management, Channel Management, Online MKT)3. Product planning issues (Ex: Line-up management, Life-cycle management, New Model Training, Competitor Analysis Model localization, Local hit model project etc)4. Budget Management (Marketing Expense / Sales Expense (Margin/Sales deduction) / P&L overall)5. Others . Participation in IT shows (CES (Las Vegas) / IFA (Barcelona) . Human Resource management (Team / Hiring / Relations) Show less ■ Manager in Global Product Marketing team / VD Display (TV department) (In charge of North America (USA + Canada)- Global Product Marketing team is in charge of worldwide omnidirectional MKT issues such as:1. Volume & Pricing (In charge of North America area)2. Product planning issues (Ex: Line-up management, Life-cycle management, New Model Training, Competitor Analysis etc.)3. Marketing activity issues (Ex: ATL (TVC, Logo & Naming issues), BTL (Online activities, Retail management), Electronic Shows (CES in Las Vegas, IFA in Berlin) Show less

  • Business Manager

    Oct 2022 - now

  • Senior Sales Marketing Manager

    Aug 2018 - Oct 2022

  • Senior Product Marketing Manager

    Aug 2013 - Jul 2018