Petra Bikkembergs

Experience

• 

  Rogil Phone Research

  Feb 2000 - Apr 2000

  Internship

  My first field experience in market research as this was a passion of mine during my studies. I had to train, monitor and motivate telesales people in different projects, both B2C as B2B oriented. I also made a report of the internal and external communications for a multinational. My first commercial experience was a success thanks to working in a close and very professional team.

• 

  Danka Belgium

  Oct 2000 - Nov 2001

  Marketing Assistant

  Responsible for all internal and external communications.

• 

  Infotec Belgium (a Ricoh company)

  Nov 2001 - Oct 2009

  Marketing Communications - CRM - Product Business Manager

  I defined the digtal sales and marketing strategy for Infotec by implementing a customer-focussed website, digital customer communications and a new CRM system. I focussed on result-driven marketing by aligning all marketing actions with the sales strategy. Communicating the success of marketing actions to sales and involving them is customer follow-up was key to establishing a closer relationship with our customers and partners. Some of my responsibilities for Communications & Product Management:- Sales & Marketing strategy - define strategy and projects and align with other internal stakeholders and countries- Event management for internal and external customers - managing events such as specials customer events, openhouses, trade fairs, kick-off employees, sales incentives- Corporate website and intranet - create and maintain content, update product portfolio and customer cases via CMS tool, creation of special mini-sites for event registration, analyse and improve web taffic, SEO- Create and manage printed/digital materials such as range brochures, internal newsletters, case studies- Demand generation: mailing & call actions for key value propositions- Product management - responsible for multifunctionals < 50 ppm, colour and B&W incl. related software and finishing solutions, product launch A-Z, sales training, customer demo's, defining sales promotions and incentives, analyse sales activity and product/software sales results, tender support, showroom mgtCRM System Administrator (go-live in November 2004)- Functional design and technical implementation of Salesforce.com within Infotec Belgium according to sales processes. Set-up reports for account, opportunity, activity and campaign management. User training and improvement of user adoption by motivating sales users to use the CRM tool by giving them insight and value in their daily job. Maintenance of data quality and continuously looking to improve the system when sales processes change. Show less

• 

  Ricoh Belgium

  Apr 2009 - Jan 2011

  o Specialist in sales systems such as Siebel CRM for managing accounts and opportunities and Sofon for managing the product configuration, quoting and contracting processo Execute complex tender calculations to achieve optimal hardware and service marginso Analysis of sales data, alignment with various stakeholders to advise sales leadership on optimizing processeso Belux project management for the implementation of IBM Cognos BI for improving sales and marketing intelligence o Coordination of all Marketing & Communication related projects and close alignment with the owners of the other workstreams (IT, Sales, Finance, Logistics,...) for planning actions needed for the successful integration of Infotec Belgium into Ricoh Belgiumo Communication to customers and partners, employee awareness and change management, migration of CRM sales data from Salesforce.com to Siebel, defining new sales territories, migration of product/supplies article master, etc.

  • CRM & Sales Systems Specialist

    Nov 2009 - Jan 2011

  • Marketing & Communications Workstream Leader for Infotec / Ricoh merger project

    Apr 2009 - Oct 2009
• 

  Oracle

  Feb 2011 - now

  Enabling organizations to create user centric digital-first experiences across multiple channelso Specify technical requirements and working with development teams to translate customer requirements and user stories into features.o Collaborate with the Product Line Management to define product vision and roadmap.o Support customer engagements and lead technical discussions with customers and implementation partners all around the world.o Responsibilities include customer portal enablement through Visual Builder, embedding service experiences inside customers existing web and mobile assets, enabling personalized / contextual user experiences, and integrating the Oracle Digital Assistant solution within the overall CX Service offering. Show less o Lead the EMEA presales community as part of the Center of Excellence product specialist team for CX Service portfolioo Lead or support strategic opportunities by providing expert guidance and innovation to sales teams and partnerso Own the enablement for presales through global community call, service hero call and formal trainingo Supporting value adoption assessments, early adopter programs and business review meetings for customerso Be the conduit into product teams to ensure that the field teams are always clear on product positioning, capabilities and future strategy o Share Voice of Customer and RFx requirements with product teams as input to roadmap and strategyo Support go to market across EMEA for CX Service portfolioo Create and curate reusable assets from creative presentations to integrated global demos including industry specific and partner solutionso Evangelize CX Service during events and on social channels Show less Helping my customers improve their customer and employee experience and obtain measurable value is my main driver. Taking into account my customer's strategy, goals and challenges, I propose the appropriate Oracle roadmap for their current and future business requirements.Driving value differentiation through discovery and deep-dive engagements with Maturity Assessment and Customer Journey Mapping as my essential toolkits. o Value based selling, storytelling and solution designo Customer engagements from discovery, RFx to demoo Knowledge areas: omni-channel customer engagement, knowledge management, field service, SFA, CPQ, data mgt, marketing, Siebel, HCM, ERP, BI, digital assistant, integration Show less

  • Senior Principal Product Strategy Manager

    Dec 2022 - now

  • EMEA CX Service Community & Product Leader - Master Principal CX Solution Engineer

    Jan 2017 - Dec 2022

  • Principal CX Solution Consultant

    Feb 2011 - Dec 2016