Danielle Bakker

Experience

• 

  House o Orange Au Pairs

  Aug 2011 - Aug 2012

  Au Pair
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  World's Ultimate Travels

  Nov 2014 - Mar 2018

  Drawing up company marketing strategy with campaign/advertising planning.Setup and management of PPC Campaigns on Google AdWords, including reporting and Analysis.Managing company social media platforms and relevant campaigns (Facebook, Twitter, Instagram)Artwork design on CorelDraw, Adobe Illustrator, Photoshop and InDesign - used for website, brochures, newsletters etc.Creating and updating content on website (Wordpress).Identifying relevant resources and marketing channels for campaigns.Approval and sign-off of all marketing materials.Facilitate content for all promotional material, social media, brochures and website.Managing requests from affiliates and media.Maintain and evolve company corporate identity.Writing, editing and proof reading of content.Development and preparation of presentations.Ongoing Industry research.Liaising with suppliers, printers and publications for quality and timeous delivery. Show less Development and Implementation of Systems in order to produce quotations efficiently.Customer Relations Management - primary connection between the client and the company. New product development for pre-set packages on the website, as well as in brochures.Full write-up on the above-mentioned packages, including all written content on website (for all European Packages and pages). Supplier identification and deal negotiation including client package delivery and need fulfillment.Time management, enabling quick turnaround time for quotes and package purchases.Processing of enquiries from FIT(individual travellers) and group client enquiries.Building of travel itineraries to suit the requirements of the clients.Administration associated with the bookings (invoice issuance and filing).Outbound telephonic sales calls to existing and potential clients.Management of client databases. Show less

  • Marketing Executive

    Oct 2016 - Mar 2018

  • Travel Executive

    Nov 2014 - Mar 2018
• 

  Dragonfly Africa

  Jun 2018 - Jun 2022

  Group Marketing

  Responsibilities include the design and development of all marketing collateral, website, social media content and ensuring brand identity is upheld throughout all aspects of the company. • Strategic Marketing Planning and presenting to Directors• Managing Marketing budget• Execute tasks as provided by Vice-President: Sales and Marketing• Updating the website with new blogs by various members of the team, inspiring them to write new content, and writing blogs of the team’s experiences as required• Management of 3rd party directory accounts, design and custom content• Design and conceptualise adhoc specials• Update intranet image library with new images • Save the dates and invites, as well as relevant collateral for company hosted familiarisation trips• Management of online chat• Press releases out to market• Publication contributions• Keep internal communication between offices active with messages on inter office messaging system • Report on monthly website and social media statistics• Compile and distribute monthly newsletter• Video editing and creation of marketing videos using supplier content Show less

• 

  Green Route Africa

  Jun 2018 - Jun 2022

  Group Marketing
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  GoGetta

  Jun 2022 - Nov 2022

  Marketing Manager

  • Brand development and management across all channels, through defining, planning, executing & assessing strategies to achieve business objectives • Frame & lead the roll out of marketing communication, ways of working & best practices• Define, assess & improve brands vision, essence, identity & marketing execution to ensure alignment to our mission & vision • Liaise with staff to create & roll out long-term communication, media, marketing, strategies & plans• Develop style guides, templates, & other materials in order to enhance a brand image & increase brand awareness• Develop & define customer experience • Working with sales reps, media and the internal team to ensure a consistent brand message is delivered• Strong focus on platform UX including platform communications• Social media management and reporting Show less

• 

  Alliance Media - Billboard & Airport Advertising

  Nov 2022 - Feb 2025

  Marketing Manager

  - Spearheading marketing strategies across 19 African and Middle East markets, contributing to significant sales growth and brand recognition.- Enhancing brand equity through consistent, effective marketing and branding initiatives across diverse regions.- Driving internal marketing efforts to boost employee engagement and align with broader company goals.- Leading group marketing initiatives, focusing on customer acquisition, retention, and database management through targeted mailer and social media strategies.- Overseeing public relations and communication strategies to ensure positive media exposure and a strengthened brand image.- Implementing corporate social responsibility projects that impact communities and reinforce Alliance Media's brand identity.- Delivering measurable ROI on marketing activities, ensuring cost-effectiveness and results-driven execution. Show less

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  Bushtracks Africa

  Feb 2025 - now

  Marketing Manager