Beatriz Bermúdez

Experience

• 

  Ministry of the Presidency

  Jan 1998 - Feb 2000

  Consensus process National Project Logistics Executive

  - Consolidation of the database of the social sectors in the country.- Encouraging participation on the Consensus Process National Project.- Assistance in setting up committees for the Process.- Attendance at meetings of committees.- Analysis, achieving and follow up of professional requirements of committees.- Updating the website of the Executive Secretary of the Consensus Process.

• 

  Office of the First Lady of Costa Rica

  Mar 2000 - Apr 2004

  Project Coordinator of Cadena Mayor Foundation

  - Updating database of target companies.- Fund raising through sale of television advertising packages.- Follow up of public relations, media plan and advertising materials.- To coordinate institutional communication.- Link of the donor and sponsoring companies.- Coordination of parallel projects of the Foundation Cadena Mayor.- Coordinating Committee on Planned Donations during the event of Cadena Mayor - Organization of the IV Cadena Mayor Fund Raising Event.- Assistance in organizing the agenda of the First Lady concerning of the Foundation Cadena Mayor.- Organization of activities of the programs of the Office of the First Lady in conjunction with the Foundation Cadena Mayor.- Research on entities for programs of the Office of the First Lady related to the Foundation- Web Site Monitoring. Show less

• 

  Medios Especializados Central America Magazine

  May 2004 - Jul 2006

  Commercial Director for Costa Rica

  - Consolidation of database of target companies.- Consolidation of proposals for advertising projects.- To sale of advertising packages in a trade magazine. - Follow up of the costumers.- Achieving strategic corporative alliances.- Magazine editor manager. - To coordinate institutional communication.- Establishing advertising bids.- Coordination of projects in parallel with POP Displays (thermoforming material in the point of purchase).- Project coordinator with media and advertising agencies. Show less

• 

  Garnier BBDO

  Aug 2006 - Dec 2007

  Brand Senior Executive

  - Advertising coordination for Brewery of Costa Rica, Durex and Roble Group brands.- Implementation of communication tools in marketing activities related to business customers.- Teamwork environment and group coordinator.- Implementation of integrated communications plans (experiential marketing, public relations, publicity, direct marketing, trade marketing, and mass media).- Initiator of the process for developing creative advertising campaigns.- Monitoring of processes of audiovisual production and photography. Show less

• 

  Ogilvy & Mather

  Jan 2008 - Aug 2009

  Regional Account Executive

  - Coordinating four regional markets as a HUB: Costa Rica, Panamá, Nicaragua and Guatemala trademarks of Coca-Cola: New Beverages and Carbonated Flavored Sodas in their different charters.- Strategic planning and execution of advertising campaigns, promotional, and internal institutional launches of new products in the region, and customer service to both The Coca Cola Company and Coca Cola FEMSA.- Clarifying goals and reach formal agreements (motions) to maintain the interest of all involved in the business according to guidelines of our company.- To assist in the continuous improvement of the service portfolio proactively according to changes in the regional market. Show less

• 

  OgilvyOne & Interactive Worldwide Barcelona Advertising

  Jan 2010 - Aug 2011

  Digital Resource Executive

  - Searching information on new technology and trends to targeting new business companies.- Customer prospecting information.- Consolidation of information for strategic proposals for online marketing strategies and advertising projects pursuant to the global acquisition and royalty plans.- To collaborate in the development of brand image.- Assisting on develop online social media strategies to provide to the community manager the input to create and implement content.- Report performance indicators to marketing manager. Show less

• 

  Alpha Interactiva

  Sept 2011 - Aug 2017

  Online New Business Manager

  - Responsible for overall marketing online plan proposals.- Coordination on customer prospecting, including competitive analysis.- Generating creative workflow on online campaigns proposals. - Follow up on the work process for developing web pages.- Acquisition and loyalty online plan campaigns.- Management and budget optimization online marketing.- Team monitoring on billing, according to general manager prospecting plan.- Assessment of the team proposals for new business.- Turnover report to the general manager (proposals, results, billing).- Search of strategic alliances. Show less

• 

  Isuzu Costa Rica

  Jan 2018 - Apr 2021

  Marketing Coordinator

  - Coordination of marketing meetings.- Coordination of marketing events at points of purchase.- Assistance in following up on digital advertising.- Assistance in the coordination of Expomovil Fair.- Responsible for the vehicle technical sheets.- Assistance in the upgrade of the webpage.