Sydney Jackson

Experience

• 

  MSU Outdoors Club

  Apr 2018 - Apr 2019

  Web Specialist
• 

  MSU Center for Community & Economic Development

  Mar 2019 - Sept 2021

  MSU Regional Economic Innovation team-Train faculty and students in-person/online on accessibility standards on Adobe Acrobat.-Expert lead and technical advisor for an annual virtual conference with a capacity for 500 attendees.-Apply professional writing and editing skills to U.S. Economic Development Administration (EDA) funded project plans.-Keep project plan website pages updated with current project timelines, author information, etc.-Use technical writing skills to make contracts, reports, and other needed content.-Produce reports or presentations for stakeholders.-Manage and assist with hiring of student research assistants. Show less

  • Web, Media, and Accessibility Manager

    Sept 2020 - Sept 2021

  • Accessibility Intern

    Mar 2019 - Sept 2020
• 

  SEMCOG

  Oct 2021 - now

  -Manage the bi-weekly newsletter, ranked by members as the most valuable program in a recent survey, ensuring timely, accurate, and engaging content delivery.-Oversee all high-priority communications for over 130 events annually, maintaining clear and consistent messaging.-Train staff on the consistent, organization-wide use of web-based communication tools, including email marketing and event management platforms.-Support staff in publishing communications and managing media relations, ensuring accessibility and inclusivity to meet the diverse needs of members and stakeholders.-Build and maintain strong relationships with local officials, community leaders, and organizations to promote program goals.-Provide project management leadership for communications efforts, including public education programs and annual branding updates.-Develop and execute an annual content strategy, leveraging storytelling techniques to engage audiences across five social media platforms, while analyzing and reporting on platform performance to optimize engagement and reach. Show less - Creates, edits, and publishes external multimedia communications products for SEMCOG.- Manages SEMCOG’s social media channels.- Supports SEMCOG events and initiatives. Sets up and facilitates events in-person and online, including adding external events to SEMCOG’s web calendar. Coordinates with fellow staff on organizing in-person and virtual events.- Coordinates media relations. Responds quickly and professionally to media requests. Coordinates and supports fellow staff in interviews.- Pitches story ideas, as appropriate. Discerns how to share sensitive information. Show less

  • Communications Specialist II

    Jul 2023 - now

  • Communications Specialist

    Oct 2021 - Jul 2023