Shawn McCarthy

Experience

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  Liz Claiborne, Inc.

  Jan 2000 - Jan 2003

  Sales Manager
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  March Kids Shoes

  Jan 2003 - Jan 2006

  Founder
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  Liz Claiborne, Inc.

  Jan 2006 - Jan 2008

  Director, Merchandising

  Directed process of building exclusive product line from initial design concept to production. ● Identified and executed merchandise strategies that supported brand aesthetic and financial objectives.● Acted as brand steward ● Exceeded annual margin goals by 5%.● Collaborated on development of editorial website.● Piloted Speed-to-Consumer Model resulting in 12 week reduction in product cycle.

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  Liz Claiborne, Inc.

  Jul 2008 - Jan 2012

  Director, Sales & Merchandising

  Led sales, merchandising and design teams to develop proprietary, multi-category products.● Managed the creation, execution, and sell-in of key programs for proprietary brand ● Intensified customer recognition and loyalty by expanding the brand visibility and distribution.● Launched new product categories based on market demand, trend, and client requests.● Oversaw talent development of team members.

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  The Donna Karan Company, LLC.

  Jan 2012 - Jul 2015

  Senior Director, Merchandising

  Created line architecture and guided product development for $155.0 million account base.● Generated product strategy, brand vision and financial goals for all major accounts.● Restructured business model resulting in 80% increase in top line sales and 7 point profit improvement.● Opened new channels of distribution by cost engineering proven product successes.● Improved profit margins by leveraging economies of scale on core programs.● Studied competitive marketplace and business trends to identify opportunities.● Analyzed performance data and recalibrated development as needed.● Partnered with the creative team to regularly deliver new, innovative products.● Interfaced with internal teams to ensure seamless execution of brand strategy. Show less

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  Global Brands Group (Member of Fung Group)

  Sept 2015 - Dec 2019

  VP, Merchandising

  Developed multi-brand strategy and implementation for $160.0 million account base to drive profitable sales, brand awareness and customer loyalty.● Developed and presented brand strategy and creative assets to all major clients and internal stakeholders.● Rebranded and relaunched Jones brand to marketplace increasing brand awareness and customer loyalty.● Owned and exceeded internal profit margins by 4% compared to corporate average of -2%.● Led launch of first environmentally sustainable brand that exceeded profit margin by 6% and eco benchmarks by 10%.● Developed and executed client specific product, margin targets and marketing strategies.● Pioneered new go-to-market processes and established uniform KPI’s for corporate transformation projects.● Coached and mentored a team of Senior Managers and Directors. Show less

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  SMM Consulting

  Mar 2020 - now

  Founder

  Lead consultant providing businesses with strategy, expert advice and critical skills required to achieve optimal performance. Niche specialties include:● Shopify: store set-up, launches, site optimization, maintenance, business analysis, ERP integration● Hindsight reporting-vendor, classification and sku level analysis● Forecasting and planning● Inventory management, buying, competitive analysis● Quickbooks: vendor management, payroll, P&L reporting

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  Masterpiece

  Sept 2021 - now

  Logistics Coordinator