
John Hollen
Sales & Product Development Mgr / Marketing & Merchandising Mgr / Field Sales Mgr

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About me
Vice President | Sales | Account Management | Consumer Goods [Retired]
Education

Waynesboro Area High School
-
Penn State University
-BS Management
Experience

Whirlpool Corporation
Jan 2000 - Jan 2003Sales & Product Development Mgr / Marketing & Merchandising Mgr / Field Sales Mgr☛ Led Kenmore and Whirlpool branded Over-The-Range Microwave development and sales, including full P&L for eight figure portfolio. ☛ Conducted market research, developed consumer/training literature, and devised brand differentiation strategies for Kenmore brand marketing initiatives. ☛ Chosen to lead and develop Sears Regional Manager organization with eight direct reports into an effective national marketing, product launch and training resource for the sales organization

LG Electronics
Jan 2003 - Jan 2021Recruited back to this $50B+ global manufacturer of home appliances, mobile phones and consumer electronics as member of senior leadership by CEO based on account management and industry expertise. Tasked with managing dynamic and challenging department store channel. Drive strategic growth of high potential accounts while stabilizing at-risk ones. Lead 12-member national account team driving hundred-million-dollar-plus multi brand portfolio of major home appliances including refrigeration, laundry, cooking, vacuum, RACs. With aggressive top and bottom line targets leverage account relationships of deep trust to broker high yield win-win outcomes in cross functional global environment. Manage risk mitigation and complex contract negotiations. Identify areas for account growth through strategic product and market-driven solutions including new product launches. ☛ Contribute large share of LG’s overall N.A. home appliance profit annually.☛ Developed JCP into top-five account within two years of entrance into home appliance market.☛ Orchestrated zero financial loss related to Sears bankruptcy while optimizing revenue and profit contribution. Show less Promoted to this general manager level role reporting to division president, tasked with developing and overseeing long term customer alliance, ultimately generating hundreds of millions of dollars in business with Kenmore, Sears, Kmart, and SHOS. With P&L accountability and heavy global involvement led sales, marketing, merchandising, product development. Recruited, developed and managed seven-member national account sales team. Managed complex contract and price negotiations. Cultivated senior level account relationships including CEO, President VP/GMM & DMM. Collaborated with engineering and manufacturing in US, Korea, China and Mexico. Collaborated on major marketing campaigns.☛ Grew LG’s annual sales by hundreds of millions of dollars.☛ Negotiated, secured and implemented numerous high value highly complex contracts.☛ Led company’s launch of LG branded business at Sears, resulting in nine figures of incremental annual revenue. Show less Recruited to manage and grow portfolio of OEM (Kenmore) microwave cooking products sold to Sears. Leveraged product knowledge, sales and marketing experience, and buyer relationships. Led product development, sales, merchandising and marketing of several new product launches. Oversaw promotional planning, sales forecasting and inventory management.☛ Grew sales by tens of millions of dollars and grew over-the-range microwave-hood category by double digits.☛ Awarded coveted “Sole Vendor” status for LG via Kenmore-OEM microwave business.☛ Won Award of Excellence for profit improvement. Show less
Vice President of Sales, National Accounts
Jan 2015 - Jan 2021Director of Sales, National Accounts
Jan 2005 - Jan 2015Business Development Manager
Jan 2003 - Jan 2005

Ride
Jan 2015 - Jan 2015Regional General Manager, US EastRecruited by CRO based on successful prior relationship, tasked with developing field sales organization for vanpooling subsidiary (“vRide”) to position company for acquisition. Organized and led team of four Regional Directors and 12 Account Managers in developing accounts. Quickly developed and executed strategies around, business and financial discipline/processes/forecasting/reporting, and centralized sales function. Instilled focused sales strategy. ☛ Increased sales and productivity, boosting monthly van starts and account management productivity all within first six months.☛ Developed and introduced reports to measure and manage key sales metrics adopted nationally.☛ Enhanced account portfolio and fleet of vans, accelerating acquisition by Enterprise. Show less
Licenses & Certifications

Six Sigma Green Belt
Volunteer Experience
Volunteer Manager/Coach - Youth Baseball Programs
Issued by Crystal Lake Little League Baseball on Mar 2007
Associated with John Hollen
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