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Ashley Dehertogh

Ashley Dehertogh

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location of Ashley DehertoghUnited Kingdom

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  • Timeline

  • About me

    Product Manager

  • Education

    • ECornell

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      Certificate Non-Traditional Applications of Hotel Revenue Management

      - Apply revenue management strategy to secondary businesses within the hotel industry.- Extend the practice of revenue management to other industries.- Lead a revenue management effort, from gathering baseline data to monitoring results post-implementation.

    • ECornell

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      Certificate Forecasting and Availability Controls in Hotel Revenue Management

      - Explain the role of forecasting in hotel revenue management.- Create a forecast and measure its accuracy.- Apply length-of-stay controls to their hotel.- Manage availability and make rate recommendations based on demand patterns.

    • ECornell

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      Certificate Overbooking Practices in Hotel Revenue Management

      - Develop an overbooking strategy.- Manage issues associated with overbooking.- Evaluate groups to determine appropriate rates.

    • ECornell

      -
      Certificate Introduction to Hotel Revenue Management

      - overview of revenue management for the hotel industry- forecasting, group management and overbooking, pricing strategy, and application of revenue management techniques to other hospitality-related industries, including spas and athletic facilities

    • ECornell

      -
      Certificate Pricing Strategy and Distribution Channels in Hotel Revenue Management

      - how to set prices, develop rate fences (differentiate prices by customer type), and how to use multiple distribution channels to manage price more effectively- the impact of variable pricing and discounting on revenue management in the context of price elasticity, optimal price mix, perceived fairness, and congruence with positioning and sales strategies- managing distribution channels including direct sales, agencies, the Internet, and opaque pricing channels

    • UCL

      2020 - 2021
      Master's Degree Management of Complex Projects Distinction

      Activities and Societies: Academic Representative & Department Social Committee Chair Courses focusing on:- Systems Thinking & Engineering Management- Business Environment- Technology Strategy- Systems Design- Risk, Reliability & Resilience- Delivery of Complex ProjectsDissertation: End User Perception of Revenue Management System Reliability in Hotel Revenue Management Decision Making

    • University of Nevada-Las Vegas

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      Bachelor of Science (BS) Hospitality Administration/Management Honors, Cum Laude

      Activities and Societies: Honors College, Rebel Service Council The hospitality management major is a professional program with a career in management as its goal. This major prepares students for a diverse and exciting business focus that includes hotels, motels, restaurants, tourism, gaming, tradeshows, conventions, recreation, food service, and the culinary arts.The Honors College at UNLV is a place where intellect, aspiration, wisdom, personal growth and honor intersect to create excellence in learning. As a small selective college within… Show more The hospitality management major is a professional program with a career in management as its goal. This major prepares students for a diverse and exciting business focus that includes hotels, motels, restaurants, tourism, gaming, tradeshows, conventions, recreation, food service, and the culinary arts.The Honors College at UNLV is a place where intellect, aspiration, wisdom, personal growth and honor intersect to create excellence in learning. As a small selective college within Nevada’s largest research university, we offer a challenging liberal arts curriculum as part of an exciting undergraduate experience. Show less

  • Experience

    • Fairmont Hotels & Resorts

      Jun 2011 - Mar 2013

      - Oversaw a team of 16 Front Desk Agents and 10 PBX Agents- Designed a property upsell program that incentivized FD agents & increased average monthly revenue by 59%- Led the property's RSM software update from V2 to V3- Incentivized the team to improve check-in efficiency, validated with a .30 YOY increase in JD Power score (8.13 to 8.43) - Managed the daily, weekly and monthly operations for a Housekeeping team of 120 union colleagues- Optimized schedule productivity for the department by consistently finishing under budget each month- Coached the team in raising the property’s room cleanliness JD Power score from 8.74 to 9.00

      • Assistant Front Desk Manager

        Jan 2012 - Mar 2013

      • Housekeeping Manager

        Jun 2011 - Dec 2011

    • Fairmont Hotels & Resorts

      Jun 2014 - Sept 2015

      - Oversaw short-term (less than 90 days) transient leisure strategy for the 805 room luxury, city-center hotel- Piloted a new yield management integration between the PMS and Channel Manager- Co-led the renovation and rebrand project of ~400 guest rooms as part of a five year revenue strategy roadmap- Identified an opportunity to bulk upload group reservations: organized the regional roll-out of this efficiency product- Supported Fairmont Newport Beach & Fairmont Royal Pavilion on short term revenue driving projects as Interim Revenue Manager (task force) Show less

      • Reservations Manager

        Mar 2013 - Sept 2015

      • Interim Revenue Manager

        Jun 2014 - Aug 2014

    • Two Continents: Asia and Europe

      Sept 2015 - Nov 2016
      Global Travel

      - Traveled alone through Asia, Europe and the Middle East (18 countries total) while on sabbatical from Fairmont Hotels & Resorts International (FRHI)- Created and managed a narrative-style blog which led to a mentorship project preparing individuals for their first long-term trips abroad- Earned a TEFL certification with honors in HCMC, Vietnam

    • Fairmont Newport Beach

      Nov 2016 - Feb 2017
      Revenue Manager

      - Led the revenue department's change management strategy through the hotel's transfer of ownership and management

    • Fairmont Royal Pavilion

      Apr 2017 - Aug 2017
      Revenue Manager

      - Headed revenue strategy for this 75-room luxury, resort hotel focusing heavily on Transient and Wholesale segmentation growth- Identified a low producing market segment, increasing its YOY revenue production by 148%- Improved forecast accuracy within the property's two year revenue strategy roadmap- Rebuilt the hotel’s segmentation structure to more efficiently identify market segment and channel mix opportunities

    • Booking.com

      Nov 2017 - Nov 2019
      Account Manager

      - Successfully leveraged client relationships to exceed increasingly aggressive quarterly KPI targets by a minimum of 16%, growing market share by 4.15% YOY- Designed, built and shipped an internal analytics dashboard for the US & Canada that facilitated data-based analytical thinking- Led short and long-term cross-departmental Global Chains projects that identified trends and drove incremental revenue

    • Mint House

      Nov 2019 - Aug 2020
      Manager, Revenue & Distribution

      - Oversaw revenue strategy for the start-up’s portfolio: 27 Luxury Aparthotels (over 500 units) across 12 cities through cross-functional collaboration with the Sales, Operations, and Product teams- Designed the new revenue management tech stack, including the channel manager integration and brand.com roll-out- Analyzed property performance data to shape a diversified market segmentation strategy that increased rooms revenue MOM

    • Lighthouse

      Oct 2021 - Mar 2023
      Product Manager - Integrations

      - Owned the strategic vision of our integrations roadmap for one B2B product & one product feature- Successfully brought to launch thirteen (13) integrations via API and file transfer submission with varying systems in the hotel tech stack- Leveraged stakeholder relationships across 6+ internal verticals from senior leadership to associate level in addition to 3+ verticals with external partners and providers to achieve company integration objectives- Spearheaded the change management process of combining an integrations roadmap with an acquired company product Show less

    • FLYR for Hospitality

      Apr 2023 - now
      Product Manager

  • Licenses & Certifications

    • TEFL

      International TEFL/TESOL Training Institute - Ho Chi Minh City
      Sept 2015

    • Certified Revenue Management Executive (CRME)

      HSMAI
      Nov 2019